Young Brits Respect Kim Kardashian More Than PM David Cameron

Young Brits Respect Kim Kardashian More Than PM David Cameron

LONDON, September 12, 2014 /PRNewswire/ --




- 1,000 Britons aged 11-17 asked about their opinions of reality TV stars
- Career in politics is least popular job amongst young Britons
- Only half of young Britons respect their parents more than their favourite
reality TV star
- Young Brits consider having lots of money more important than intelligence and
kindness
- X Factor judge Cheryl Fernandez-Versini most popular female reality TV star
- Nobody does it better than Cowell - Britain's Got Talent 'most inspiring'
reality TV show, X Factor comes a close second


To mark the final part of The Sun on Sunday's Reality TV's Richest, counting down from
25-1 to reveal which reality TV celebrity is the richest of them all, The Sun commissioned
One Poll to assess the impact reality TV has on 1,000 Britons aged 11-17, their opinions
of reality TV and the stars it creates.



The survey reveals that young Britons have a higher opinion of reality TV stars than
David Cameron, with only 4.1% of respondents favouring the Prime Minister over celebrities
such as Mo Farah (18.1%), Kim Kardashian (9.9%) and even Paris Hilton (4.8%). Cameron did
fare better than Prince Charles, with only 2.8% of respondents selecting the next heir to
the throne as their most respected personality.



The survey also revealed that the future health of the government appears to be under
threat with only a very small number of young Brits aspiring for a career in politics.
When asked 'what they wanted to be when they grow up', the majority (18.7%) said becoming
a doctor, with only 3.7% of respondents choosing to become a politician. Teacher was
second most popular choice (13.4%) followed closely by police officer (13.2%).



Young Brits are also more concerned about their own personal wealth than being a good
neighbour. When asked 'what was the most important to them' nearly one third said 'having
lots of money' was more important than 'being kind' (16.7%) or 'being intelligent' (20%).
Girls seem to be more concerned with being popular (22.3%) than boys who prefer money
(34.3%).



The need for reality TV stars to be good role models and help inspire the younger
generation is significant as only half (50.3%) of respondents said that they have 'more
respect' for their parents than their favourite reality TV star.



When it comes to creating reality TV shows nobody does it better than record producer
and television personality mogul, Simon Cowell. When asked 'Which of the following reality
TV Shows do you find most inspiring?' 14.1% of respondents selected Britain's Got Talent,
with X Factor a close second (13.9%).



X Factor judge Cheryl Fernandez-Versini was the most popular female music reality TV
star (13.3%) - One Direction were the most popular music reality TV act overall (17.5%).



Kim Kardashian is famous for being famous with 11.3% of respondents selecting the
American television and social media personality as their favourite celebrity TV star.
Joey Essex came second (10.8%) - and while Paris Hilton is more respected than Cameron,
6.8% of respondents chose Ashleigh and Pudsey as their favourite celebrity TV star over
the great-granddaughter of Conrad Hilton.



Rachel Richardson, Editor of Fabulous, whose editorial team chose to use Andy
Warhol-inspired imagery for the magazine front cover said:



"It's shocking - but unsurprising - that children would rather chase fame and become a
reality TV star than become a politician. Getting onto a hit show and making an impact can
lead to a vast fortune and a lifestyle that many people can only dream about. It also
looks like it's a lot more fun than parliament!



"The odds are stacked against wannabes as only a small percentage of reality stars
make serious money, but the ones that do rake it in."



When using the information in this release, please credit:



The Sun on Sunday Reality TV's Richest 2014



Notes to editors:



All figures provided are from OnePoll. Total sample size was 1,000 children aged
11-17. Fieldwork was undertaken on 2nd September 2014. The survey was carried out online.
The figures have been weighted and are representative of all GB children aged 11-17.




The Sun on Sunday

CONTACT: For more information or to arrange an interview with Rachel Richardson or Dan Wootton please contact: James Rickard,,tpf, jamesrickard@tpf-london.com, +44(0)20-7291-1527, +44(0)7921-540113


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