2014 Latin GRAMMY® Street Parties Announce Artist Lineup

2014 Latin GRAMMY® Street Parties Announce Artist Lineup

CONJUNTO PRIMAVERA, J ALVAREZ, J BALVIN, LOS RIELEROS DEL NORTE, LOS TUCANES DE TIJUANA, NOEL TORRES AND VOZ DE MANDO ADDED TO THIS YEAR'S HOTTEST LATIN MUSIC SERIES

The Latin Recording Academy®, Eventus and Univision Kick off National Music Festival Series Presented by 7UP® and McDonald's® With Official Sponsors Walmart®, Cricket Wireless® and Kellogg's®

MIAMI, Sept. 16, 2014 /PRNewswire/ -- The Latin Recording Academy(®), Eventus and Univision announced today that Conjunto Primavera, J alvarez, J Balvin, Los Rieleros del Norte, Los Tucanes de Tijuana, Noel Torres, and Voz de Mando will headline the 2014 Latin GRAMMY(®) Street Parties. Marking its 12th consecutive year of success, the five-stop cross-country series will precede the live broadcast of the most anticipated Latin awards show, the 15th Annual Latin GRAMMY Awards(®). Beginning Sunday, Oct. 5, in Chicago with stops in Dallas, Los Angeles, and Phoenix, and finishing in Miami on Sunday Nov. 9, music fans will experience in their own backyards the excitement of the Latin GRAMMYs and celebrate another year of amazing music.

"Every year we strive to showcase established and emerging artists and provide them the platform to interact with fans across the country, and this year is no exception as we continue to create an energetic family-oriented and fun-filled celebration," said Gabriel Abaroa Jr., President/CEO of The Latin Recording Academy. "We thank Latin music fans and the community for their contributions in making this series as successful as it has been, and we look forward to another extraordinary year."

"Over the past 12 years we have brought the hottest music acts in the industry close to their audience. The key to the success of the Latin GRAMMY Street Parties has been connecting eager consumers and community-minded sponsors through a unique and entertaining platform of music and family activities," said Nelson Albareda, President of Eventus. "This year promises to be no different."

"We are very much looking forward to bringing the excitement of the Latin GRAMMYs to our local communities and continuing to build momentum for one of the most important nights in Latin music," said Alberto Ciurana, president for Programming and Content, Univision Communications, Inc.

The free high-energy music festival paves the way to the annual Latin GRAMMY Awards, the most prestigious award in Latin music, and brings its excitement up close and personal to fans across the country. This year's telecast will be broadcast live from the MGM Grand Garden Arena in Las Vegas on Thursday, Nov. 20, from 8-11 p.m. ET/PT (7 p.m. Central) on Univision. In addition to its U.S. broadcast, the Latin GRAMMY Awards will be broadcast in more than 100 countries worldwide.

The Latin GRAMMY Street Parties offer an interactive traveling musical festival, which includes live entertainment, sponsor display areas and product sampling. The series features performances by some of Latin music's top artists, while serving as a launching pad for emerging talent representing various genres in Latin music. This year's Latin GRAMMY Street Parties bring together the brightest talent in Latin music with fans for the largest free festival music series in the country.

The 2014 Latin GRAMMY Street Parties are presented by 7UP(® )and McDonald's(®), with official sponsors Walmart(®), and Cricket Wireless(®) and Kellogg's(®) in select markets. The schedule is as follows:

Sunday, October 5(th) - Chicago, IL
Plaza Garibaldi - 2800 South California Ave.
Voz de Mando, Banda La Chacaloza, Cardenales de Nuevo Leon, among others

Sunday, October 12(th) - Dallas, TX
Streets of Oak Cliff - West Jefferson Blvd. & N Tyler Street
Noel Torres, Los Rieleros del Norte, Jonatan Sanchez, among others

Sunday, October 19(th) - Los Angeles, CA
Plaza Olvera - N Main Street
Los Tucanes de Tijuana, El Rayo de Oro, Helen Ochoa, Jonatan Sanchez. Kent y Tony, among others

Sunday, November 2(nd) - Phoenix, AZ
Streets of Phoenix - N. 16(th) St. between E. Granada Rd & E. Oak St.
Conjunto Primavera, Voz De Mando, Los Canarios de Michoacan, among others

Sunday, November 9(th) - Hialeah, FL
Streets of Hialeah - West 16(th) Avenue between 37(th) & 42(nd) St.
J Balvin, J alvarez, Gaitanes, Victoria, Eli Jas, J Quiles, Kent y Tony, among others

About The Latin Recording Academy
The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community. For more information about The Latin Recording Academy, please visit LatinGRAMMY.com. For breaking news and exclusive content, follow @LatinGRAMMYs on Twitter, like "Latin GRAMMYs" on Facebook, and join the Latin GRAMMYs' social communities on Foursquare, Google+, Instagram, Pinterest, Tumblr, and YouTube.

About Eventus
Eventus is an experiential, sports and entertainment marketing company focused on connecting brands with consumers. Eventus operates distinct business units focused on delivering innovative event properties, media properties, and integrated promotional programs targeting the multicultural markets. The company is headquartered in Miami with offices in major cities across the United States. For more information on Eventus, please visit www.eventuslive.com.

About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching 96% of U.S. Hispanic households; UniMas, a leading Spanish-language broadcast television network reaching 89% of U.S. Hispanic households; Univision Cable Networks, including Galavision, the country's leading Spanish-language cable network, as well as Univision tlnovelas, a 24-hour cable network dedicated to novelas, Univision Deportes Network, a 24-hour cable network dedicated to sports, ForoTV, a 24-hour Spanish-language cable network dedicated to news, and an additional suite of six cable offerings - De Película, De Película Clasico, Bandamax, Ritmoson, Telehit and Distrito Comedia; UVideos, the first bilingual digital network serving Hispanic America; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company's platforms; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico; Univision Interactive, a network of products and offerings including Univision.com, which continues to be the No. 1 most-visited Spanish-language website among U.S. online Hispanics, Univision Movil, a longstanding industry-leader with unique, relevant mobile products and services, and Univision Partner Group, a specialized advertising and publisher network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net.

About 7UP
7UP is one of many flavorful brands in the beverage portfolio of Dr Pepper Snapple Group. A favorite since 1929, 7UP is THE UNCOLA. 7UP is available in Regular, 10 calorie, Diet and Cherry varieties. DPS is a leading producer of flavored beverages, marketing 50-plus beverage brands across North America and the Caribbean. For more information, visit 7UP.com or DrPepperSnapple.com. For the brand's latest news and updates, follow 7UP at Facebook.com/7UPTwitter.com/7UP.

About McDonald's
McDonald's USA, LLC, serves a variety of menu options made with quality ingredients to more than 27 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. Follow us on Twitter and Facebook for updates on our business, promotions and products.

About Walmart
Wal-Mart Stores, Inc. serves customers and members more than 200 million times per week at over 9,700 retail units under 69 different banners in 28 countries. With fiscal year 2011 sales of $419 billion, Walmart employs 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://walmartstores.com and on Twitter at http://twitter.com/walmart . Online merchandise sales are available at http://www.walmart.com and http://www.samsclub.com .

About Cricket Wireless(SM
)Cricket is bringing consumers more value with a simple, friendly, and reliable nationwide wireless experience with no annual contract. The power of Cricket is our nationwide 4G LTE network that covers more than 290 million people; easy and affordable unlimited plans with taxes and fees included; annual loyalty rewards; and a great selection of phones customers love. Cricket, Something to Smile About. Cricket is a subsidiary of AT&T Inc. Coverage not available everywhere.

About Kellogg Company
At Kellogg Company, we are driven to enrich and delight the world through foods and brands that matter. With 2013 sales of $14.8 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands - Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Mini-Wheats® and more - nourish families so they can flourish and thrive. Through our Breakfasts for Better Days® initiative, we're providing 1 billion servings of cereal and snacks - more than half of which are breakfasts - to children and families in need around the world by the end of 2016. To learn more about Kellogg, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany.



SOURCE Eventus

Eventus

CONTACT: THE RECORDING ACADEMY: Jasmin Alejandrez, 310.581.8771, Jasmin.alejandrez@grammy.com, Lourdes Lopez Patton, 310.392.3777, LourdesL@grammy.com; or EVENTUS, Omer Pardillo-Cid, 305.668.4343 Ext.210, opardillo@eventuslive.com

Web Site: http://www.eventuslive.com


-------
Profile: intent