Mercury Media announces partnership to build a better demand-side platform for DRTV with i.Predictus

Mercury Media announces partnership to build a better demand-side platform for DRTV with i.Predictus

PARSIPPANY, N.J., Sept. 16, 2014 /PRNewswire/ -- Mercury Media, the largest independent performance media agency, partners with i.Predictus, the only ad tech solution specifically designed for the direct response industry, to bring greater accountability to DRTV.

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Mercury Media and i.Predictus, today announced a partnership to bring even more accountability to the television marketplace through the integration of the i.Predictus platform into Mercury Media's media management process, making it the first agency to offer built-in analytics and customer data warehouse capabilities to manage large television campaigns to constantly measure, optimize and improve performance.

"Mercury is constantly seeking new ways to provide the most powerful performance for our client partners," said Andrew Mclean, CEO Mercury Media. "Working with i.Predictus allows us to move towards buying outcomes through predictions of performance based on massive volumes of data."

"i.Predictus exists for one reason - to unlock the ROI trapped in revenue leakage in our industry and to help brands grow," said Monica C. Smith, founder and CEO of i.Predictus. "i.Predictus is the only demand-side television platform that combines a scalable data warehouse with a robust data cleansing process tied to a powerful recommendation engine and trading platform. By bringing unprecedented visibility and accuracy to the data needed to make multi-million dollar media decisions, bottom line decisions, we're proud to align with Mercury Media to accelerate their growth of their clients and brands."

As a result of the partnership, Mercury Media will gain early adopter access to the i.Predictus platform, which allows advertisers and agencies to more quickly assess the top performing airings and optimize response and outcomes. This initiative is part of Mercury Media's continued commitment to deliver greater accountability-based media for companies and brands. Mercury is the leader in performance media through its performance guarantee model. The partnership with i.Predictus will take that performance to new heights.

About Mercury Media

Founded in 1989, Mercury Media is one of the largest privately-owned, full service performance marketing agencies in the country, with a focus on direct response marketing across multiple channels and formats. With offices in New York, Boston, Los Angeles, Philadelphia and Princeton, Mercury specializes in placing and managing fully integrated advertising campaigns that enable its clients to cost effectively generate transactions and / or acquire customers through the use of television and digital media.

The company has been a longtime leader and innovator in the direct response television industry. Mercury was one of the first agencies to offer a performance guarantee model; it pioneered the first turnkey, full-service Hispanic direct response advertising offering; and, most recently, expanded into the online channel with the acquisition of iMarketing, a full service digital agency. The Company now offers fully integrated offline and online media solutions to its clients.

For more information please visit the website at http://mercurymedia.com/. Follow us on Twitter: www.twitter.com/mercurymediadr.

About i.Predictus

Mercury Media joins Horizon Media, CoreMedia Systems, TriStar and Euro-Pro as an i.Predictus partner.

i.Predictus is transforming the TV media buying industry, bringing a new perspective to the world of attribution, marketing automation and customer data warehouse capabilities. Using its patent-pending algorithm, i.Predictus recommends where your next media dollars should be spent ? the specific television airings to be purchased or not purchased ? to constantly improve media ROI. 68% of the time, i.Predictus' future media buying recommendations perform better than any historical schedule. And every i.Predictus client to date has experienced an average lift in ROI of 30% following implementation of the platform.

For more information, please visit the website and http://ipredictus.com/. Follow us on Twitter: www.twitter.com/ipredictus.

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SOURCE i.Predictus

Photo:http://photos.prnewswire.com/prnh/20140708/125231
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i.Predictus

CONTACT: David Bright, 1-973-794-6464, amclean@mercurymedia.com

Web Site: www.ipredictus.com


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