Pepsi® Beats of the Beautiful Game Album Drops Today

Pepsi® Beats of the Beautiful Game Album Drops Today

PURCHASE, New York, June 17, 2014 /PRNewswire/ --



Eclectic Mix of World-Renowned Artists Unite to Celebrate Football



#FUTBOLNOW - Pepsi(R) today releases the complete 11-track Pepsi Beats of the
Beautiful Game [http://www.pepsi.com/thegame ] album, an exclusive collection of anthemic
songs by chart-topping musicians inspired by the energy and spirit of the world's most
popular game - football.



(Photo:
http://photos.prnewswire.com/prnh/20140617/693126 )




Distributed by Caroline, the complete album is available for purchase today
internationally on iTunes [http://smarturl.it/PepsiBOTBG ] with tracks from musicians
including Kelly Rowland, Janelle Monae, Rita Ora, Don Omar, Timbaland, Santigold, R3HAB
and Jetta, alongside regional favorites Pearls Negras (Brazil), Jolin Tsai (Taiwan) and
Hassan El Shafei (Egypt).



"Pepsi Beats of the Beautiful Game provides a unique view into the culture of the most
popular sport in the world," said Frank Cooper III, Chief Marketing Officer, Global
Consumer Engagement, PepsiCo Global Beverages Group. "It introduces powerful new music
from superstar and emerging artists, and features those songs in short films by some of
the world's most dynamic directors highlighting an aspect of football culture. We hope
that fans of both artforms find that this unique combination embodies the true spirit of
the beautiful game."



In addition to the album, the artists' songs serve as inspirations for 11 short films
by dynamic, best-in-class directors including Spike Lee, Idris Elba, Jessy Terrero, Diego
Luna, Andy Morahan and The Kolton Brothers, among others.



Since May 12th, Pepsi has debuted a new track and corresponding short film every week.
The latest to be premiered this week is the hotly anticipated, hard-stomping, exclusive
track "The Game" by Grammy Award winner Kelly Rowland and its short film directed by Spike
Lee.



The full album's track list includes:



Janelle Monae, "Heroes," with film by The Young Astronauts
[http://pep.si/janellemonaeheroes ]



R3hab feat. Eva Simons, "Unstoppable," with film by Idris Elba
[http://pep.si/IdrisFilm ]



Don Omar, "Pura Vida," with film by Jessy Terrero [http://vevo.ly/9DJVTk ]



Kelly Rowland, "The Game," with film by Spike Lee



Rita Ora, "I Will Never Let You Down (Switch Remix)," with film by Diego Luna



Santigold, "Kicking Down Doors," with film by Andy Morahan



Timbaland staring Rachel Assil, "Whoever We Are," with film by The Kolton Brothers



Jetta, "Crescendo"



Pearls Negras, "Guerreira," with film by Cine Favela



Jolin Tsai, "Now is the Time," with film by Cai Yiqi



Hassan el Shafei, "Ahlam Men Gedial"



As the largest music, film and football collaboration in the brand's history, Pepsi
Beats of the Beautiful Game audibly and visually captures the vibrant sights, sounds and
stories that unite fans with the game of football. The album is part of the integrated
2014 Pepsi football campaign, bringing fans closer to the game they love.



For more information on Pepsi Beats of the Beautiful Game visit
http://www.pepsi.com/thegame and follow the conversation online with #FutbolNow.



NOTE TO EDITORS:



About PepsiCo



PepsiCo is a global food and beverage leader with net revenues of more than $65
billion and a product portfolio that includes 22 brands that generate more than $1 billion
each in annual retail sales. Our main businesses - Quaker, Tropicana, Gatorade, Frito-Lay
and Pepsi-Cola - make hundreds of enjoyable foods and beverages that are loved throughout
the world. PepsiCo's people are united by our unique commitment to sustainable growth by
investing in a healthier future for people and our planet, which we believe also means a
more successful future for PepsiCo. We call this commitment Performance with Purpose:
PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy
eats; to find innovative ways to minimize our impact on the environment by conserving
energy and water and reducing packaging volume; to provide a great workplace for our
associates; and to respect, support and invest in the local communities where we operate.
For more information, please visit http://www.pepsico.com.



About Caroline



Caroline, re-launched in 2013, is the premiere service company to the independent
artist and label community. Born of the DNA of the successful EMI Label Services division
and building on the 30 year tradition of the historic Caroline Distribution (one of the
U.S's largest independent distribution companies), Caroline has been defined as the
definitive service company for a wide range of artists and labels including ATO Records,
Hopeless Records, Welk Music Group, Votive, Dine Alone, Prospect Park, Alter Bridge,
Slash, Tyrese, Raekwon, Candlelight and more. Caroline's services range from commercial
marketing, through radio promotion, on-line marketing, product management and tour
coordination, as well as branding and sync. Caroline offers its services on a global scale
supporting the independent artist and label with a system that can touch every market
around the world.



Helmed by President Dominic Pandiscia, Caroline defines the essence of the independent
culture and spirit while bringing all of the leverage of a major to the marketplace.
Driven by commitment, passion and hustle, Caroline delivers a transparent, flexible and
tailor-made vehicle to super-serve, support and nurture the independent community, artist
and label.



Just as Caroline Distribution was the launching pad for the careers of artists such as
Smashing Pumpkins, Hole, White Zombie, Ben Folds and The Chemical Brothers, Caroline
continues to dedicate its efforts to the development of independent artists and labels to
help ensure they achieve their maximized potential.






Photo:
http://photos.prnewswire.com/prnh/20140617/693126


Photo:http://photos.prnewswire.com/prnh/20140617/693126
http://photoarchive.ap.org/
PepsiCo

CONTACT: FOR FURTHER INFORMATION: Claire Valdini: claire.valdini@bm.com / Raya Chamoun: raya.chamoun@bm.com. Tel: +971-44-50-76-38.


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Profile: intent