Cellcom Israel Announces Entering the OTT TV Field

Cellcom Israel Announces Entering the OTT TV Field

NETANYA, Israel, June 17, 2014 /PRNewswire/ --



Cellcom Israel Ltd. (NYSE: CEL) (TASE: CEL) (hereinafter: the "Company") announced
that its Board of Directors has resolved that the Company shall enter the field of
television services over the internet (known as Over the Top TV, or OTT TV).



Nir Sztern, the Company's Chief Executive Officer, said: "the Company will enter a new
line of business offering OTT TV services. Entering a new and penetrated market will
require investment and additional operating expenses in order to yield future revenues. In
line with the Israeli Ministry of Communication's policy to encourage competition in the
Israeli television market, the Company's OTT TV solution will allow the Company to offer
an attractive alternative to the traditional cable and satellite television services
currently offered in Israel by the Hot group and the Bezeq group. The Company's OTT TV
services are synergetic and complementary to the Company's core business and shall help in
retention of customers and strengthen the Company's position as a leading Israeli
Communications group. "



Mr. Gilad Erdan, the Israeli Minister of Communications, said: "I congratulate Cellcom
Israel on its decision. This step will promote the competition in the multi-channel
television field in Israel, and will facilitate the reduction of the high price currently
paid by the Israeli consumer for television services. We will assist as much as possible
in encouraging and promoting the competition in that field." For additional see the
Company's annual report for the year ended December 31, 2013 on Form 20-F dated March 6,
2014 under "Item 3. Key Information - D. Risk Factors - Our investment in new businesses
involves many risks".



About Cellcom Israel



Cellcom Israel Ltd., established in 1994, is the largest Israeli cellular provider;
Cellcom Israel provides its approximately 3.049 million subscribers (as at March 31, 2014)
with a broad range of value added services including cellular and landline telephony,
roaming services for tourists in Israel and for its subscribers abroad and additional
services in the areas of music, video, mobile office etc., based on Cellcom Israel's
technologically advanced infrastructure. The Company operates an HSPA 3.5 Generation
network enabling advanced high speed broadband multimedia services, in addition to
GSM/GPRS/EDGE networks. Cellcom Israel offers Israel's broadest and largest customer
service infrastructure including telephone customer service centers, retail stores, and
service and sale centers, distributed nationwide. Through its broad customer service
network Cellcom Israel offers technical support, account information, direct to the door
parcel delivery services, internet and fax services, dedicated centers for hearing
impaired, etc. Cellcom Israel further provides through its wholly owned subsidiaries
internet connectivity services and international calling services, as well as landline
telephone communication services in Israel, in addition to data communication services.
Cellcom Israel's shares are traded both on the New York Stock Exchange (CEL) and the Tel
Aviv Stock Exchange (CEL). For additional information please visit the Company's website
http://www.cellcom.co.il [http://investors.ircellcom.co.il/events.cfm ]




Company Contact
Shlomi Fruhling
Chief Financial Officer
investors@cellcom.co.il
Tel: +972-52-998-9755

Investor Relations Contact
Ehud Helft
GK Investor & Public Relations
In partnership with LHA
cellcom@GKIR.com
Tel: +1-617-418-3096


Cellcom Israel Ltd.


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