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Tuesday, September 24, 2013

The 2013 Latin Grammy® Street Parties Bring the Best in Latin Music to Local Cities Across the U.S.

The 2013 Latin Grammy® Street Parties Bring the Best in Latin Music to Local Cities Across the U.S.

OSCAR D'LEON, KAT DAHLIA, LARRY HERNANDEZ, INTOCABLE, LA ORIGINAL BANDA EL LIMON, LA SANTA CECILIA, LOS CUATES DE SINALOA, LOS INQUIETOS DEL NORTE, LOS TUCANES DE TIJUANA AND A.B. QUINTANILLA HEADLINE THE LINEUP IN MULTI-CITY SERIES

The Latin Recording Academy®, Eventus and Univision Kick Off National Music Festival Series Presented by McDonald's®, 7UP®, and Walmart® With Official Sponsors Kellogg's® and Lowe's®

MIAMI, Sept. 24, 2013 /PRNewswire/ -- The Latin Recording Academy(®), Eventus and Univision announced today that Oscar D'Leon, Kat Dahlia, Larry Hernandez, Intocable, La Original Banda El Limon, La Santa Cecilia, Los Cuates de Sinaloa, Los Inquietos del Norte, Los Tucanes de Tijuana, and A.B. Quintanilla will headline the 2013 Latin GRAMMY(®) Street Parties. Rolling into its eleventh consecutive year of success, the five-stop cross-country series will lead up to the live broadcast of the most anticipated Latin awards show, the 14th Annual Latin GRAMMY Awards(®). Heating up local cities in the country starting on Sunday, Sept. 29 in Chicago, the series will make its way across the U.S. with stops in Phoenix, Los Angeles, Dallas, and finishing the excitement in Miami on Nov. 10.

"By celebrating the beginning of a second decade and sharing the Latin GRAMMY experience with our Latin music fans, we are excited to continue presenting a day-long festival filled with a diversity of incredible artists and their amazing music," said Gabriel Abaroa Jr., President/CEO of The Latin Recording Academy. "Having Eventus as our production partner, allows this annual event to continue evolving and growing, all the while bringing spectacular talent to major Hispanic markets in the Unites States."

Year after year, this free high-energy music fest paves the way to the annual Latin GRAMMY( )Awards, the most prestigious award in Latin music, and brings its excitement to fans across the country. The awards show telecast will be broadcast live from Mandalay Bay Events Center in Las Vegas, on Thursday, Nov. 21 from 8 - 11 p.m. ET/PT (7 p.m. Central) on the Univision network.

"After eleven years of bringing the hottest music acts close to an eager audience, engaging with the consumer is key to the success and growth of the series year after year. Working closely with sponsors that care deeply about our community has been vital to our success," said Nelson Albareda, President and CEO of Eventus. "We are more committed than ever to igniting Latin GRAMMY fever across the country in the next two months."

The Latin GRAMMY Street Parties offer an interactive traveling musical festival for Hispanics, which includes live entertainment, sponsor display areas, and product sampling. The series features performances by some of Latin music's greatest established artists, while serving as a launching pad for emerging talent representing various genres, including reggaeton, regional Mexican, pop, rock en espanol, and tropical, among others. This year's lineup is sure to be a memorable one as the Latin GRAMMY Street Parties have brought together the brightest talent in Latin music and are taking them face-to-face to their admirers in this, the largest free festival music series in the country.

The 2013 Latin GRAMMY Street Parties are presented by McDonald's(®), 7UP(®) and Walmart(®). Its official sponsors, Kellogg's(®) and Lowe's(®), will be on board in select markets. The schedule is as follows:

Sunday, Sept. 29 - Chicago, IL
Plaza Garibaldi - 26th & California Ave.
Los Inquietos del Norte, Martin Castillo, Grupo Escolta, and Banda Karembe, among others

Sunday, Oct. 6 - Phoenix, AZ
N. 16th St. between E. Granada Rd & E. Oak St.
La Original Banda El Limon, Tierra Cali, Voces del Rancho, and Son Kimika, among others

Sunday, Oct. 20 - Los Angeles, CA
Plaza Olvera - 125 Paseo de la Plaza (in front of Union Station)
Larry Hernandez, Los Cuates de Sinaloa, La Santa Cecilia, Voces del Rancho, Ignacio Val, La Atraccion, and Gabriel Boyer, among others

Sunday, Oct. 27 - Dallas, TX
Streets of Oak Cliff - West Jefferson Blvd between N. Tyler & N. Llewellyn
Intocable, Los Tucanes de Tijuana, A.B. Quintanilla, Alexxa, Grupo Stallion, Grupo Reto Norteno, and Banda Oriente

Sunday, Nov. 10 - Hialeah, FL
Streets of Hialeah - West 16th Avenue between 37th & 42nd St.
Oscar D'Leon, La Charanga Habanera, Kat Dahlia, Domino Saints, Leslie Cartaya, Periko and Jessi Leon, among others

About The Latin Recording Academy
The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community. For more information about The Latin Recording Academy, please visit LatinGRAMMY.com. For breaking news and exclusive content, follow @LatinGRAMMYs on Twitter, like "Latin GRAMMYs" on Facebook, and join the Latin GRAMMYs' social communities on Foursquare, Google+, Instagram, Pinterest, Tumblr, and YouTube.

About Eventus
Eventus is an experiential, sports and entertainment marketing company focused on connecting brands with consumers. Eventus operates distinct business units focused on delivering innovative event properties, media properties, and integrated promotional programs targeting the multicultural markets. The company is headquartered in Miami with offices in major cities across the United States. For more information on Eventus, please visit www.eventuslive.com.

About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching 96% of U.S. Hispanic households; UniMas, a leading Spanish-language broadcast television network reaching 89% of U.S. Hispanic households; Univision Cable Networks, including Galavision, the country's leading Spanish-language cable network, as well as Univision tlnovelas, a 24-hour cable network dedicated to novelas, Univision Deportes Network, a 24-hour cable network dedicated to sports, ForoTV, a 24-hour Spanish-language cable network dedicated to news, and an additional suite of six cable offerings - De Pelicula, De Pelicula Clasico, Bandamax, Ritmoson, Telehit and Distrito Comedia; UVideos, the first bilingual digital network serving Hispanic America; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company's platforms; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico; Univision Interactive, a network of products and offerings including Univision.com, which continues to be the No. 1 most-visited Spanish-language website among U.S. online Hispanics, Univision Movil, a longstanding industry-leader with unique, relevant mobile products and services, and Univision Partner Group, a specialized advertising and publisher network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net.

About McDonald's
McDonald's USA, LLC, serves a variety of menu options made with quality ingredients to more than 26 million customers every day. Nearly 89 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter @McDonalds, @MeEncanta and Facebook www.facebook.com/mcdonalds for updates on our business, promotions and products.

About 7UP
7UP is one of many flavorful brands in the beverage portfolio of Dr Pepper Snapple Group (NYSE: DPS) and its subsidiaries. DPS is a leading producer of flavored beverages in North America and the Caribbean. Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. We have 6 of the top 10 non-cola soft drinks, and 11 of our 14 leading brands are No. 1 in their flavor categories. In addition to our flagship Dr Pepper and Snapple brands, our portfolio includes 7UP, A&W, Canada Dry, Clamato, Crush, Hawaiian Punch, Mott's, Mr & Mrs T mixers, Penafiel, Rose's, Schweppes, Squirt and Sunkist soda. To learn more about our iconic brands and Plano, Texas-based company, please visit DrPepperSnapple.com. For our latest news and updates, follow us at Facebook.com/DrPepperSnapple or Twitter.com/DrPepperSnapple.

About Walmart
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save money and live better - anytime and anywhere - in retail stores, online, and through their mobile devices. Each week, more than 245 million customers and members visit our more than 10,800 stores under 69 banners in 27 countries and e-commerce websites in 10 countries. With fiscal year 2013 sales of approximately $466 billion, Walmart employs more than 2.2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting corporate.walma?rt.com, on Facebook at facebook.c?om/walm??art and on Twitter at twi?tter.com/walmartnewsr?oom. Online merchandise sales are available at www.w?alm?art.com and www.sam?sclub.com.

About Kellogg's
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of $14.2 billion, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg's(®), Keebler(®), Special K(®), Pringles(®), Frosted Flakes(®), Pop-Tarts(®), Corn Flakes(®), Rice Krispies(®), Kashi(®), Cheez-It(®), Eggo(®), Coco Pops(®), Mini-Wheats(®), and many more. Because we believe in the power of breakfast, we focus our philanthropic efforts global hunger relief through our Breakfasts for Better Days((TM)) initiative, providing 1 billion servings of cereal and snacks - more than half of which are breakfast - to children and families in need by the end of 2016. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com.

About Lowe's
With fiscal year 2012 sales of $50.5 billion, Lowe's Companies, Inc. is a FORTUNE(®)100 company that serves approximately 15 million customers a week at more than 1,750 home improvement stores in the United States, Canada and Mexico. Founded in 1946 and based in Mooresville, N.C., Lowe's is the second-largest home improvement retailer in the world. For more information, visit Lowes.com.

SOURCE Eventus

Eventus

CONTACT: THE RECORDING ACADEMY, Louis Vazquez, 310.581.8771, louis.vazquez@grammy.com; or EVENTUS, Omer Pardillo-Cid, 305.668.4343 Ext.210, opardillo@eventuslive.com

Web Site: http://www.eventuslive.com


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