MDHI Signs with Push Button Productions to Launch MotorBooster Fuel Catalyst Product via Radio

MDHI Signs with Push Button Productions to Launch MotorBooster Fuel Catalyst Product via Radio

KING OF PRUSSIA, Pa., March 20, 2012 /PRNewswire/ -- Medical Alarm Concepts Holding, Inc. (OTCQB: MDHI.PK), today announced it has signed with Push Button Productions to manage its planned direct response radio marketing program for the MotorBooster fuel catalyst product. The two organizations are today releasing the first version of a new 60-second direct response radio spot expected to be aired in selected cities throughout the country.

"We are very excited to be marketing a product that is conducive to radio advertising," said Paul Green, VP of Sales and Marketing at Medical Alarm Concepts. "Radio is known for its low advertising avoidance statistics, and considering our product is directly targeted at fuel consuming consumers who are being pinched by high fuel costs, we cannot think of a better medium for the MotorBooster product. We think this planned radio-based marketing campaign will be very effective at targeting our demographic. We decided to work with Push Button Productions because of their reputation for creating ads that cut through the clutter on the radio. We are looking forward to working with this high-quality firm."

In a recent independent third-party dynamometer test an engine treated with MotorBooster exhibited significant performance (fuel consumption reduction of 16.5% and an increase in horsepower by 2.9%) and emission improvements (54% reduction in carbon monoxide and 84% decline in hydrocarbons) after having been conditioned with the combustion catalyst product as compared to results before treatment. Dozens of additional tests have been completed around the world that document the fuel saving, performance enhancement and emission reductions qualities of this type of product.

Yeosh Bendayan, Co-Founder of Push Button Productions commented, "We are excited to be working on the MotorBooster campaign. Radio ads and jingles are our bread and butter and we look forward to creating an overall advertising campaign for this product. At Push Button Productions, we believe that an ad should stand out from the pack. We will create those types of 'stand-out' ads for the MotorBooster product."

The initial radio spot for the MotorBooster marketing launch can be heard by clicking on the following link: MotorBooster Radio Spot.

About MDHI

MDHI is a marketer of innovative consumer driven products. The Company's flagship product is the MediPendant(TM), a patented two-way voice technology that enables the user to speak and listen directly through the pendant no matter where the user may be in and around their home. MediPendant(TM) service also includes advanced features such as three-way calling that enables the operator to link loved ones directly into the emergency call in real time. Text message alerts are also standard, and are used to inform loved ones that the user has contacted an operator or has requested assistance. A standard PERS system does not enable the user to speak and listen through the pendant, thus limiting them to a small area in their home. There is always the risk that the user will not be heard by the call center operator if not within a short range of the base station. For more information, please visit www.medipendant.com.

Safe Harbor Statement
Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the Company's actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as "believes," "belief," "expects," "expect," "intends," "intend," "anticipate," "anticipates," "plans," "plan," to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's filings with Securities and Exchange Commission.

Contact:
Medical Alarm Concepts Holding, Inc.
877-639-2929 Ext. 113

SOURCE Medical Alarm Concepts Holding, Inc.

Medical Alarm Concepts Holding, Inc.

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