Sheets(TM) and Global Latin Recording Artist Pitbull Launch National Campaign Targeting the Hispanic Community

Sheets(TM) and Global Latin Recording Artist Pitbull Launch National Campaign Targeting the Hispanic Community

Sheets(TM) Brand Energy Strips to Target Latino Consumers Through Radio, Broadcast and in Movie Theaters

NEW YORK, Jan. 4, 2012 /PRNewswire/ -- Sheets(TM) Brand Energy Strips, the new way to do energy, today launched a nationwide advertising campaign in an effort to reach the Hispanic community. Spearheaded by brand partner and international recording artist Pitbull, Sheets(TM) will penetrate the Hispanic community through a variety of media channels including broadcast, radio and in movie theaters, exclusively in Spanish.

Along with the new advertising campaign, today Pitbull will unveil his own Sheets(TM) commercial (http://bit.ly/vaA963) which he developed as part of the brand's national Facebook competition to find the next national Sheets(TM) commercial. Fans can submit their own take through Sheets'(TM) Facebook Page (www.facebook.com/takeasheet) and the winning commercial will have their spot aired on national television and in movie theaters in 2012.

Pitbull and his team are at the forefront of the brand's entire Hispanic marketing efforts creating innovative advertising, marketing and promotional initiatives to reach Latino consumers worldwide.

"We are thrilled to team up with Pitbull and launch this new national campaign which will help us target the Latino community with a direct message developed exclusively for them," said Warren Struhl, CEO of PureBrands, owner of Sheets(TM) Brand. "We could not think of a better person to take the lead on this campaign than Sheets(TM) founding partner Pitbull who has very strong ties to the Latin community around the world."

"I use and I am a true believer in Sheets(TM)," said Sheets(TM) Brand Energy Strips co-founder Pitbull. "I am also extremely proud to be in charge of this new national campaign as I look to help energize, inspire and empower the Latin community."

Unlike other energy products, Sheets(TM) Brand Energy Strips are distinctive because they are paper-thin, individually wrapped, dissolvable pocket-sized strips. When placed on your tongue, the strips begin to dissolve instantly and are easily swallowed and digested, delivering energy for hours. With multiple flavors, Sheets(TM) won't spill or melt, have no calories, no carbohydrates, no sugar and require no water. Sheets(TM) uses proprietary technology that provides a breakthrough delivery system enabling consumers to get fast-acting energy -- anytime, anywhere.

About PureBrands, LLC:

PureBrands, LLC, is a holding company that creates, acquires and markets proprietary and differentiated consumer products. The company's inaugural product is Sheets(TM) Brand Energy Strips, which launched in June 2011. Some of the world's best athletes and hottest entertainers are founding partners and/or investors in PureBrands, including superstar athletes LeBron James and Amar'e Stoudemire, as well as award-winning entertainers Drake and Pitbull. Please visit Sheets(TM) at http://www.sheetsbrand.com.

Sheets(TM) Brand contact
Michael Braun/ 212.981.5167/ michael_braun@dkcnews.com

Pitbull Artist contact
Tom Muzquiz / 310.272.2638 / tom.muzquiz@sonymusic.com

SOURCE PureBrands, LLC

PureBrands, LLC

Web Site: http://www.sheetsbrand.com

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