SENSA® is Now Available in Germany

SENSA® is Now Available in Germany

MANHATTAN BEACH, Calif., Jan. 4, 2012 /PRNewswire/ -- SENSA® Products, LLC, a leading weight-loss brand, recently launched its revolutionary six-month weight-loss system, SENSA®, in Germany. SENSA® made its international debut exclusively on HSE24 (Home Shopping Europe GmbH), Germany's teleshopping channel, as the station's "product of the month."

(Photo: http://photos.prnewswire.com/prnh/20120104/LA28622)

According to recent data collected by the Gallup-Healthways Well-Being Index, half of all German adults are either overweight (36.4%) or obese (13.7%). The data also found that obese Germans are more than twice as likely as normal weight or underweight Germans to have high blood pressure, high cholesterol, and to have suffered a heart attack. In addition, Germans who are obese are more than six times as likely as those who are normal weight and underweight to have diabetes.

Developed by Dr. Alan Hirsch, SENSA® is based on more than 25 years of research linking human olfactory senses to appetite and overeating. Based on the science of smell and taste, SENSA® has helped hundreds of thousands of Americans lose millions of pounds.

"Since SENSA® is a completely new way to lose weight, the home shopping platform was the perfect way to introduce the product into Germany," said Kristin Chadwick, President of SENSA® Products, LLC. "HSE24's management team was fully supportive of our vision to be a leading weight-loss brand in Germany and our launch was a huge success."

HSE24 is the first home shopping company to operate three shopping channels: the main channel HSE24, HSE24 EXTRA, and HSE24 TREND. HSE24 EXTRA is devoted to kitchen and food, beautiful homes, and house and garden. By contrast, HSE24 TREND is a lifestyle channel focusing on beauty, fashion and jewelry. Together with the main program and the online shop, they offer customers a varied and interesting shopping experience.

"SENSA® is one of the most exciting product launches of recent years, and the HSE24 team is committed to building the product into a strong and profitable brand in Germany," said Richard Reitzner, Chief Executive Officer of HSE24. "The launch not only exceeded sales expectations, it also generated a significant amount of excitement on Facebook. Most importantly, for the first time ever, SENSA® received the only highest 5-star customer rating on HSE24's website."

SENSA® is currently available in the United States, Germany, Canada and Australia. HSE24 and its special interest channels, TREND and EXTRA, will feature SENSA® throughout select programming. To learn more about SENSA® or purchase the product in Germany, visit http://www.trysensa.de/ or http://www.hse24.de.

About the SENSA® Weight-Loss System

SENSA® is a leading weight-loss tool and lifestyle brand that has helped hundreds of thousands of people lose millions of pounds without restrictive dieting, stimulants or pills. Based on 25 years of research and testing from Dr. Alan Hirsch, this revolutionary weight-loss system uses science and your sense of smell to help you lose weight. Doctor formulated and clinically proven, SENSA® has an average weight loss of 30.5 pounds in six months. No other weight-loss product has such extraordinary results. For more information or to order the SENSA® Weight-Loss System, visit www.trysensa.com or www.facebook.com/Sensa.

SOURCE SENSA Products, LLC

Photo:http://photos.prnewswire.com/prnh/20120104/LA28622
http://photoarchive.ap.org/
SENSA Products, LLC

CONTACT: Katelyn O'Reilly, +1-310-683-0940 ext. 1527, koreilly@sensa.com

Web Site: http://www.trysensa.com

-------
Profile: intent