YOU On Demand Increases Distribution in China

YOU On Demand Increases Distribution in China

NEW YORK, Jan. 4, 2012 /PRNewswire/ -- YOU On Demand Holdings, Inc., (OTCBB: CBBD), China's leading national Pay-Per-View (PPV) and Video On Demand (VOD) platform, announced today that it has signed a carriage agreement with Cixi Broadcasting and TV Station in the province of Zhejiang to provide Transactional Video On Demand (TVOD) and Subscription Video On Demand (SVOD) services to Cixi's subscribers.

Cixi Broadcasting and TV Station currently has 300,000 cable users with 160,000 VOD ready customers to access YOU On Demand's library of Hollywood blockbusters.

"We're thrilled to become a part of the Cixi Broadcasting and TV Station family," said Shane McMahon, YOU On Demand's Chairman and CEO. "We look forward to bringing their subscribers the best in hit movies in the comfort of their home."

"YOU On Demand is a perfect fit for Cixi Broadcasting and TV Station," said Feng Lizhong, VP of Cixi TV Station and Cixi Cable. "We look forward to working with them to provide top level entertainment for our customers."

About YOU On Demand Holdings, Inc.

YOU On Demand is the leading national Pay-Per-View and Video On Demand platform in China. The Company offers high quality premium content to customers across China through its Near Video On Demand (NVOD), Video On Demand (VOD) and Subscription Video On Demand (SVOD) services. The Company consists of a portfolio of businesses that include alliances with leading media operators, comprehensive end-to-end content delivery, an exclusive billing solution, governmental partnerships and approvals, and value added services.

YOU On Demand has secured strategic partnerships with the largest media entities in China, and has a highly experienced management team with a strong background in Cable, Television, Media and Telecom. The company is headquartered in New York, NY, with its China headquarters in Beijing. For more information, visit http://www.yod.com.

SafeHarbor Statement

This press release contains certain statements that may include "forward looking statements." All statements other than statements of historical fact included herein are "forward-looking statements." These forward looking statements are often identified by the use of forward-looking terminology such as "believes," "expects" or similar expressions, involve known and unknown risks and uncertainties. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website (http://www.sec.gov). All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.

SOURCE YOU On Demand Holdings, Inc.

YOU On Demand Holdings, Inc.

CONTACT: Jason Finkelstein, YOU On Demand, +1-212-206-1216, Jason.Finkelstein@yod.com ; or Stuart Zakim, Bridge Strategic Communications, +1-732-754-9051, stu@bridgestrategic.com, for YOU On Demand

Web Site: http://www.yod.com

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