LeapFrog and KIDZ BOP Partner to Deliver Exclusive Digital Content

LeapFrog and KIDZ BOP Partner to Deliver Exclusive Digital Content

Partnership Brings KIDZ BOP's Music Content to LeapFrog's Fast-Growing App Center

EMERYVILLE, Calif., Dec. 15, 2011 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE:LF), the leader in educational entertainment, and KIDZ BOP, the #1 music brand for kids ages 5-12 in the U.S., announced today a partnership to distribute downloadable content through LeapFrog's new digital App Center. As part of this agreement, LeapFrog will be the exclusive brand in the electronic learning aisle to offer KIDZ BOP 20 and KIDZ BOP Greatest Hits.

(Logo: http://photos.prnewswire.com/prnh/20090219/LFLOGO)

"By partnering with KIDZ BOP, LeapFrog is giving kids a new way to explore self-expression through music," said Jill Waller, vice president at LeapFrog. "We are excited to expand our digital content offering with KIDZ BOP's age-appropriate music experience on our popular platforms - LeapPad Explorer and Leapster Explorer."

The LeapFrog App Center will provide musical content from KIDZ BOP's most recent releases, KIDZ BOP 20 and KIDZ BOP Greatest Hits, available for download this holiday season. Additional KIDZ BOP content will roll out during 2012. The new music apps will feature some of today's most popular songs, sung by kids for kids.

"We are happy to partner with LeapFrog to entertain and empower children to express themselves through safe and age-appropriate pop culture trends," said Sasha Junk, senior vice president of Marketing of KIDZ BOP. "We are excited to be part of the LeapFrog digital content library and offer our music on LeapFrog's award-winning platforms."

Availability

LeapFrog Learning Apps, MSRP $5-$10, are available for purchase in the LeapFrog App Center which is accessed through the LeapFrog Connect Application for LeapPad Explorer(TM) and Leapster Explorer(TM) platforms. LeapPad Explorer (MSRP $99.99, for children ages 4-9) and Leapster Explorer (MSRP $69.99, for children ages 4-9) are currently available at major retail locations and at www.leapfrog.com. For more information on LeapPad Explorer, Leapster Explorer and other LeapFrog products, visit www.leapfrog.com.

About LeapFrog

LeapFrog Enterprises, Inc. is an education innovator and a leading developer of educational entertainment for children. LeapFrog's award-winning product portfolio is designed to help children achieve their potential by delivering best-in-class curriculum through engaging and age-appropriate technology-based platforms and toys. The Learning Path, LeapFrog's proprietary online destination for parents and extended family, provides personalized feedback on a child's learning progress and offers product recommendations to enhance each child's learning experience. Through the power of play, LeapFrog's products and curriculum help children of all ages prepare for life and academic success. LeapFrog's products are available in more than 45 countries and have been used by teachers in more than 100,000 US classrooms. LeapFrog is based in Emeryville, California and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Come see the learning at www.leapfrog.com.

TM & Copyright © 2011 LeapFrog Enterprises, Inc. All rights reserved. All other trademarks are the property of their respective owners.

About KIDZ BOP LLC

KIDZ BOP is the #1 music brand for kids ages 5-12 in the U.S., featuring today's most popular songs, sung by kids for kids. KIDZ BOP celebrates the authentic voice of kids across the entire brand--through music, videos, live appearances, licensed merchandise and its popular social networking and content sharing website, KIDZBOP.com. In 2011, the brand is celebrating its 10th anniversary. KIDZ BOP CD titles have earned one Platinum® and nine Gold® certifications since their debut in 2001. KIDZ BOP's most recent release, KIDZ BOP 20 debuted at #2 on the Billboard Top 200 chart where it spent five consecutive weeks in the Top 10. Visit our leading safe social network and video sharing site for kids and tweens at KIDZBOP.com.

MEDIA CONTACTS

Monica Ma Laurel Getz Amanda Andrews
LeapFrog PR Access PR for LeapFrog KIDZ BOP
510-596-3437 415-844-6248 212-598-2271
mma@leapfrog.com lgetz@accesspr.com aandrews@kidzbop.com

SOURCE LeapFrog Enterprises, Inc.

Photo:http://photos.prnewswire.com/prnh/20090219/LFLOGO
http://photoarchive.ap.org/
LeapFrog Enterprises, Inc.

Web Site: http://www.leapfrog.com

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