Strong Start to Christmas Trading Across Europe Defies Economic Gloom, Says TradeDoubler

Strong Start to Christmas Trading Across Europe Defies Economic Gloom, Says TradeDoubler

LONDON, December 15, 2011/PRNewswire/ --

TradeDoubler, the leading pan-European digital commerce company, has seen a strong
start to Christmas trading, with seasonal sales over the first 10 days of December up 26
per cent year on year. Despite the backdrop of the Eurozone crisis and threat of global
economic recession, it seems that consumers across Europe are still preparing for a merry
Christmas.

Computers and electronics is one of the key sectors ahead of Christmas, and so far,
sales in December are up 23 per cent on last year.

"Demand for smart phones and tablets across our European network is very strong and
one of the main drivers boosting sales in this sector," said Urban Gillstrom, CEO of
TradeDoubler. "Indications are that tablets are currently outselling smartphones with over
40,000 sold during Christmas trading so far - an eight fold increase on this time last
year."

'Mega Monday' (5 December) saw online sales in the shopping and retail category
increase by 33 per cent on last year, while health and beauty purchases leaped by over 200
per cent across the TradeDoubler network.

"We reach around 70% of the online population in Europe, which gives us good insight
into changing consumer behaviour patterns and a unique understanding of what people are
buying," Gillstrom added.

With the busiest trading week of the year currently underway,TradeDoubleris already
seeing that,in addition to big ticket items, some of the most popular sellers arenativity
angel and shepherd costumes; the complete box set of Harry Potter films and the posthumous
Amy Winehouse album, Lioness: Hidden Treasures.

About TradeDoubler

TradeDoubler helps companies improve their online results, both by drivingsales
performance and increasing brand awareness. The core business is performance-based online
marketing. With a network of over 138,000 web publishers, TradeDoubler helps more than
1,900 advertisers worldwide to reach their business goals. The company has a unique reach,
being able to address around 70 per cent of Europe's e-commerce consumers. TradeDoubler's
clients include Apple, American Express, Dell, Disney, Expedia and lastminute.com.
TradeDoubler is listed in Stockholm on Nasdaq OMX. More on http://www.TradeDoubler.com

For further information, please contact:
Rachael Anderson
TradeDoubler
Tel: +44(0)7875-202369
rachael.anderson@tradedoubler.com

Vanessa Land
Devonshire Marketing
Tel: +44(0)7768-693-779
vanessa@devonshiremarketing.com

Source: TradeDoubler

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