CORRECTION - TradeDoubler: Strong Start to Christmas Trading Across Europe Defies Economic Gloom, Says TradeDoubler

CORRECTION - TradeDoubler: Strong Start to Christmas Trading Across Europe Defies Economic Gloom, Says TradeDoubler

LONDON, December 15, 2011/PRNewswire/ -- In the news release, "Strong Start to Christmas Trading Across Europe Defies Economic Gloom, Says TradeDoubler" issued on 15 Dec 2011 09:49 GMT, by TradeDoubler over PR Newswire, we are advised by a representative of the company that a paragraph headed "Low correlation with TradeDoubler's revenue" has been added above the TradeDoubler boilerplate.

Complete, corrected release follows:

TradeDoubler, the leading pan-European digital commerce company, has seen a strong
start to Christmas trading, with seasonal sales over the first 10 days of December up 26
per cent year on year. Despite the backdrop of the Eurozone crisis and threat of global
economic recession, it seems that consumers across Europe are still preparing for a merry
Christmas.

Computers and electronics is one of the key sectors ahead of Christmas, and so far,
sales in December are up 23 per cent on last year.

"Demand for smart phones and tablets across our European network is very strong and
one of the main drivers boosting sales in this sector," said Urban Gillstrom, CEO of
TradeDoubler. "Indications are that tablets are currently outselling smartphones with over
40,000 sold during Christmas trading so far - an eight fold increase on this time last
year."

'Mega Monday' (5 December) saw online sales in the shopping and retail category
increase by 33 per cent on last year, while health and beauty purchases leaped by over 200
per cent across the TradeDoubler network.

"We reach around 70% of the online population in Europe, which gives us good insight
into changing consumer behaviour patterns and a unique understanding of what people are
buying," Gillstrom added.

With the busiest trading week of the year currently underway,TradeDoubleris already
seeing that,in addition to big ticket items, some of the most popular sellers arenativity
angel and shepherd costumes; the complete box set of Harry Potter films and the posthumous
Amy Winehouse album, Lioness: Hidden Treasures.

Low correlation with TradeDoubler's revenue

Sales in TradeDoubler's European network refers to sales in the key Christmas trading
categories mentioned above. It is important to note that it is only possible to draw very
limited conclusions about TradeDoubler's revenue from these figures since the group only
receives revenue from part of these sales and also to varying degrees. Nor do the figures
include all sales on which TradeDoubler receives revenue. Furthermore, the Group also has
other important sources of revenue than those directly related to e-commerce. The period
measured is 1-10 December 2011.

About TradeDoubler

TradeDoubler helps companies improve their online results, both by drivingsales
performance and increasing brand awareness. The core business is performance-based online
marketing. With a network of over 138,000 web publishers, TradeDoubler helps more than
1,900 advertisers worldwide to reach their business goals. The company has a unique reach,
being able to address around 70 per cent of Europe's e-commerce consumers. TradeDoubler's
clients include Apple, American Express, Dell, Disney, Expedia and lastminute.com.
TradeDoubler is listed in Stockholm on Nasdaq OMX. More on http://www.TradeDoubler.com

For further information, please contact:
Rachael Anderson
TradeDoubler
Tel: +44(0)7875-202369
rachael.anderson@tradedoubler.com

Vanessa Land
Devonshire Marketing
Tel: +44(0)7768-693-779
vanessa@devonshiremarketing.com

Source: TradeDoubler

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