Rentrak Expands Contract With London Broadcasting

Rentrak Expands Contract With London Broadcasting

--Dallas-Ft. Worth's KTAQ is the 11th London TV Station to Subscribe to Rentrak--

PORTLAND, Ore., Nov. 28, 2011 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced that KTAQ (IND) Dallas-Ft. Worth will be added to an expanded StationView Essentials contract with London Broadcasting Company, which operates 12 television stations in 5 markets serving more than 3.5 million households in the state of Texas.

London Broadcasting currently subscribes to Rentrak's census-like TV ratings currency at 10 other television stations in Waco-Temple-Bryan, Tyler-Longview and Beaumont-Port Arthur, Texas.

"Rentrak's ratings information is invaluable to our television stations," said Phil Hurley, executive vice president and chief operating officer for London Broadcasting Company. "Their massive databases of passive viewing data in each market give us a far more representative and reliable view of how audiences really are interacting with programming as they watch television."

"London's expansion of their partnership with Rentrak in their newest and largest market, Dallas-Ft. Worth, is a terrific example of the proven value that Rentrak delivers to television stations and their agency and direct clients," said Steven Walsh, senior vice president of Rentrak Local Market Sales. "We are delighted to welcome KTAQ to the Rentrak client roster, and we are pleased to be adding a second client station in the Dallas-Ft. Worth market."

As the television ratings database currency, Rentrak provides daily measurement of all TV networks in all 210 media markets nationwide and is the only fully-integrated system of detailed satellite, telco and cable TV viewing data commercially available that incorporates information from over 19 million televisions.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

RENTM

(Logo: http://photos.prnewswire.com/prnh/20111007/MM82941LOGO)

Contacts for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
E-mail: solmsted@rogersandcowan.com / abialek@rogersandcowan.com

SOURCE Rentrak Corporation

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Rentrak Corporation

Web Site: http://www.rentrak.com

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