Yospace Helps to Power On-demand Broadcast Service for Canada's Public Broadcaster, CBC.

Yospace Helps to Power On-demand Broadcast Service for Canada's Public Broadcaster, CBC.

LONDON, September 8, 2011/PRNewswire/ --

- Yospace-CBC partnership helps bring streamed CBC video
content to tablets, and smartphones on Apple, Android, RIM and Microsoft
devices.
- Broadcasters and advertisers buoyed by Yospace's advertising
insertion technologies.

Yospace, the UK based company which has been pioneering digital video
distribution to mobile for over a decade, was chosen by CBC, Canada's public
broadcaster, to help make CBC video content available on the widest range of
digital platforms in a cost-effective and revenue generating manner.

Yospace brought two critical points of difference to its pitch.

- Content distribution to any platform and any device allowing
CBC content to be available on tablets and phones across a number of
platforms and operating systems without the expense of in-house content
reformatting.
- In-stream advertising within programming, rather than just at
the start of shows adding a compelling commercial model to CBC's
on-demand strategy-a rarity in the world of streaming video.

Yospace CEO, Tim Sewell, said: "We're extremely proud of our partnership
with a progressive broadcaster like CBC and believe we've helped to
strengthen the relationship between CBC and its viewers."

CBC's director of digital operations, Soo Kim, said: "Yospace came
through, and significantly improved the viability of the project. It was the
way they delivered that really impressed us. It wasn't just that they were
thinking of where we are now, but they are so conscious of where we are
going."

CBC identified reach, monetization and technical flexibility as critical
factors in Yospace's proposition.

Soo Kim added: "We were keen to see our content made available on the
market leading Apple devices, but the tablet/smartphone market hasn't
settled down. Yospace came up with a platform agnostic solution that
positions us well for maximum coverage and reach regardless of where the
market takes us."

Jon de la Mothe, director of media innovation and partnerships for CBC,
commented on the value of this integrated platform: "This solution is a
winning one, not only for CBC and for our users, but for our advertising
clients as well."

Yospace has been able to integrate its platform with CBC's analytics
platform, its ad trafficking management and its Content Delivery Network
which allows the broadcaster to leverage its existing investments.

"Yospace demonstrated flexibility and agility as well a impressive
technical competence in the robust solutions they've delivered to us. It's
been a great partnership," said Kim.

About Yospace

Yospace has been pioneering digital video delivery technologies for over
ten years. Today their platforms for mobile content delivery are the choice
for progressive broadcasters, mobile operators, publishers and developers
around the world. Over the decade Yospace have been responsible for many
market firsts and continue to lead the industry in the race to monetize the
delivery of video to mobile platforms.

Media contacts

For more information, see http:// http://www.yospace.com, email
yospace@tomorrowlanduk.com

Source: Yospace

Soheb Panja +447730426776), email yospace@tomorrowlanduk.com

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