TRACE Selects Eutelsat's EUROBIRD? 9A Satellite to Broadcast its Platform of HD Channels Across Europe and Middle East

TRACE Selects Eutelsat's EUROBIRD(TM) 9A Satellite to Broadcast its Platform of HD Channels Across Europe and Middle East

PARIS, September 8, 2011/PRNewswire-FirstCall/ --

TRACE, the fast-growing media brand specialised in music and sports
celebrities content, is strengthening its relationship with Eutelsat
Communications (Euronext Paris: ETL) via a five-year contract for capacity
and uplinking services on the EUROBIRD(TM) 9A satellite. The new deal gives
TRACE an exceptional footprint to broadcast across Europe and the Middle
East its three high definition thematic networks, TRACE Urban HD, TRACE
Tropical HD and the recently-launched TRACE Sports HD. As part of the
agreement with Eutelsat, its Skylogic affiliate is uplinking the three
channels from its teleport in Turin (Italy).

Satellite delivery of the three channels via EUROBIRD(TM) 9A will enable
TRACE to reach multiple European and Middle East cable, DSL, mobile and DTH
platforms, including Eutelsat's KabelKiosk digital cable platform which last
month enriched its HD portfolio of channels with TRACE's HD content.

"Eutelsat has been an exceptional satellite partner since the launch of
the first TRACE channel in 2003. By October this year, TRACE will have a
total of nine channel feeds broadcasting via Eutelsat satellites to a vast
audience across Europe, the Middle East and Africa. Over 90% of our channel
content is already in native HD and this new agreement will help us to
significantly enhance viewer experience. Before HD, our viewers were just
watching music videos. With HD, they are now IN the videos. We have the same
great visual feeling with TRACE Sports HD, our new Sports Celebrities
channel that delivers a total immersionin the lives of champions," says
Olivier Laouchez, Founder, Chairman & CEO of TRACE.

Andrew Wallace, Eutelsat Chief Commercial Officer, added: "Eutelsat has
been a pioneering HD satellite solutions provider since HD went mainstream,
and today our satellites broadcast over 220 HD channels. We are delighted to
deepen our longstanding partnership with TRACE through a new contract to
broadcast their growing stable of HD content. This agreement further
demonstrates our commitment to supporting creativity and innovation in our
core satellite television business."

About TRACE

Launched in 2003, TRACE is an international brand and media group
dedicated to producing and distributing music and sports celebrities content
to multicultural audiences via all digital platforms. Headquartered in
Paris, TRACE is owned by its management and 2 investment funds and has
operations in 152 countries.

http://www.trace.tv [http://www.smtvsanmarino.sm ]

About Eutelsat Communications

Eutelsat Communications (Euronext Paris: ETL, ISIN code: FR0010221234)
is the holding company of Eutelsat S.A.. With capacity commercialised on 27
satellites that provide coverage over the entire European continent, as well
as the Middle East, Africa, India and significant parts of Asia and the
Americas, Eutelsat is one of the world's three leading satellite operators
in terms of revenues. At 30 June 2011, Eutelsat's satellites were
broadcasting more than 3,800 television channels. More than 1,100 channels
broadcast via its HOT BIRD(TM) video neighbourhood at 13 degrees East which
serves over 120 million cable and satellite homes in Europe, the Middle East
and North Africa. The Group's satellites also serve a wide range of fixed
and mobile telecommunications services, TV contribution markets, corporate
networks, and broadband markets for Internet Service Providers and for
transport, maritime and in-flight markets. Eutelsat's broadband subsidiary,
Skylogic, markets and operates access to high speed internet services
through teleports in France and Italy that serve enterprises, local
communities, government agencies and aid organisations in Europe, Africa,
Asia and the Americas. Headquartered in Paris, Eutelsat and its subsidiaries
employ just over 700 commercial, technical and operational employees from 30
countries.

http://www.eutelsat.com

Source: Eutelsat Communications & TRACE

For further information: Press: Vanessa O'Connor, Tel. : + 33-1-53-98-37-91, voconnor@eutelsat.fr; Frédérique Gautier, Tel. : + 33-1-53-98-37-91, fgautier@eutelsat.fr; Analysts and Investors: Lisa Finas, Tel. : +33-1-53-98-35-30, investors@eutelsat-communications.com; Léonard Wapler, Tel. : +33-1-53-98-31-07, investors@eutelsat-communications.com; Contact Press: Gladys Diandoki - gdiandoki@trace.tv

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