Turner Broadcasting Acquires LazyTown Brand and Announces New Series

Turner Broadcasting Acquires LazyTown Brand and Announces New Series

LONDON, September 8, 2011/PRNewswire/ --

- Parent Company to Boomerang and Cartoonito Strengthens Hold on
Pre-School Space

Turner Broadcasting System (TBS) Europe, home to kids' brands including
Cartoon Network, Boomerang and Cartoonito, today announced its acquisition
of Latibaer, the Icelandic entity which owns and operates the LazyTown
brand.

(Photo:
http://www.newscom.com/cgi-bin/prnh/20110908/478963 )

The announcement comes with an immediate commitment to produce a new
series of the Icelandic kids TV series known and aired in more than 100
countries in more than a dozen languages. Under the terms of the deal,
LazyTown's creator and star Magnus Scheving remains CEO of Latibaer and
retains his management team, and the series production stays in Iceland.

The investment in LazyTown in particular signals the company's growing
ambitions in the pre school space, given the synergies that LazyTown
presents for the company's existing Cartoonito and Boomerang franchises. The
announcement follows Turner's consolidated preschool expansion across Europe
Middle East and Africa, with the roll out of its preschool channel
Cartoonito across the region on 5th September 2011.

"The acquisition is immensely exciting both strategically and
creatively," said Jeff Kupsky, president TBS Europe. "With the great fit
between our existing assets in the pre-school genre, and the retention of
the unique talent that is Magnus Scheving, we're ready to expand the
LazyTown brand and will immediately be starting production on a new series.
This will be supported by Turner's successful 360 franchise management
approach which will include consumer products and digital extensions."

Magnus Scheving, CEO of Latibaer, said: "We're delighted to have Turner
on board and believe that the fit is an ideal one for us, Turner being one
of the world's leading broadcast companies. Their ethos of entertaining
children in a fun and educational way is perfectly in keeping with the
LazyTown brand. We look forward to a bringing the LazyTown message of
helping motivate children to lead a healthy lifestyle to a whole new
audience of Turner viewers."

Michael Carrington, Chief Content Officer, Turner Broadcasting, EMEA,
said: "LazyTown is considered to be an innovative ground breaking programme
around the world. It's an inspirational television series designed to
inspire young children to lead an active healthy lifestyle, and the show
will be a key element in our preschool strategy going forward. I'm thrilled
that we will be a part of its future as we develop and produce the new
series."

Alan Fenwick, VP Turner CN Enterprises, EMEA, said: "LazyTown is one of
those rare and wonderfully inspiring brands that at its core has such a
relevant health message that everyone from governments to global retailers
and most importantly millions of children every day from around the world
are fully embracing. We are delighted to be working with Magnus and his team
as we build on this success together, ensuring that LazyTown becomes the
world's leading healthy lifestyle brand for children."

Turner's expanding presence in the EMEA territory currently sees
Boomerang and Cartoonito brands available in 22 languages in 125 million
households, with the LazyTown brand presenting an evident opportunity for
innovative collaborations within the existing family of assets.

"This is going to be great news for the kids who watch, wear or play
online with our brands," added Kupsky.

For Turner, which also operates the TNT and CNN brands as part of a
growing and diverse channel portfolio, the move is the fourth strategic
investment within the last year in the EMEA region. It follows on from the
recent acquisition of MMG and investments in TeePee Games and Starlounge, as
part of its commitment to taking entrepreneurial businesses to the next
level of development, with growth plans beyond Turner's existing footprint
over time.

About Turner Broadcasting System

Turner Broadcasting System (TBS) Europe currently broadcasts 25 channels
in 22 languages across approximately 100 countries in Europe, the Middle
East and Africa (EMEA). Turner Broadcasting brands currently operating in
the region include Cartoon Network, Boomerang, Cartoonito, CN Too, TNT,
Boing, Adult Swim, TCM (Turner Classic Movies) and CNN International. In
EMEA the company is at the forefront of innovation and development, with its
brands available to audiences across the region via the web, VOD, DVD,
gaming, mobile, merchandising, publishing and emerging platforms. Turner
Broadcasting is a Time Warner company.

About Lazytown

LazyTown is a children's entertainment brand dedicated to promoting
health and wellbeing in a fun way. This is its unique selling point, and by
remaining committed to this, LazyTown Entertainment has been able to develop
the brand with integrity and authenticity. Created and starring Icelander
Magnus Scheving, the program has been seen by more than 500 million children
and aired in over 100 countries throughout the world.

Photo:
http://www.newscom.com/cgi-bin/prnh/20110908/478963

Source: Turner Broadcasting

For further information please contact: Claudia Coles, Vice President, Public, Relations, EMEA, Tel: +44(0)20-7693-0946, Email: claudia.coles@turner.com; Yinka Akindele, Senior Press Officer, Tel: +44(0)20-7693-1105, Email: yinka.akindele@turner.com; Investor / Commercial Enquiries: Benjamin Vedrenne-Cloquet, VP, Business Development, Strategy and New Ventures, Turner EMEA, Email: benjamin.vedrenne@turner.com, Tel: +447538577380

-------
Profile: intent