Celebrations of Freddie Mercury's Life and Outstanding Contribution to Music all set to Continue on the 18th October

Celebrations of Freddie Mercury's Life and Outstanding Contribution to Music all set to Continue on the 18th October

LONDON, September 5, 2011/PRNewswire/ --

Paying tribute to Freddie Mercury on what would have been his 65th
Birthday, The Asian Awards this morning announced that Freddie's outstanding
contribution to music will be honoured on 18th October, at the Grosvenor
House, Park Lane, London.

Very few people know that Farrokh Bulsara, known to the world as Freddie
Mercury, was Parsi - with origins in the South Asian community - born in
Zanzibar and educated in Bombay. The Asian Awards will not only turn the
world's spotlight on the musical legacy of this iconic and inspirational
man, but Freddie's cultural heritage as well.

A host of stars including Freddie Mercury's family and bandmate Brian
May will attend the Awards, which celebrates the outstanding achievements of
individuals born in or with direct family origin from India, Sri Lanka,
Pakistan or Bangladesh across all disciplines of life.

The Asian Awards were an ambitious idea conceived by Paul Sagoo,
entrepreneur and founder of Lemon Group, and realised by co-founder Caroline
Jackson Levy, Managing Director of UBM Awards. "Our goal was to celebrate
the highest calibre of individuals from the Asian community across all
spheres of activity," said Sagoo. "Last year's inaugural event was
spectacular, and set the bar high for 2011. This year, we will take it a
notch higher," added Jackson Levy.

Tickets are selling fast so call +44-(0)20-7234-8732 or visit
http://www.theasianawards.com for the opportunity to celebrate Asian
Excellence and network with the world's most inspiring Asian stars in music,
business, sport, the arts, science and cinema.

Notes for Editors:

ABOUT THE ASIAN AWARDS

The Asian Awards in partnership with Lebara, were an ambitious idea
conceived by Paul Sagoo, entrepreneur and founder of Lemon Group, and
realised by co-founder Caroline Jackson Levy, Managing Director of UBM
Awards. A celebration of excellence among the global Asian community, they
were launched in 2010 to recognise and reward the outstanding achievements
of individuals born in or with direct family origin from India, Sri Lanka,
Pakistan or Bangladesh across all disciplines of life - from business to the
arts, culture, sport and public service. The inaugural ceremony drew 1,000
of the most influential people in the Asian community and raised over
GBP100,000 for its chosen charity, Save the Children. Visit
http://www.theasianawards.com for further information.

Source: UBM Awards

For further information contact:
Henriette Svensen, Head of PR & Marketing, UBM Awards,
Tel: +44 (0)207 234 8753 / +44 (0)7500 917 628, Email: henriette.svensen@ubm.com;
Puja Vedi, Lifestylemedia, Tel: +44 (0)7949 573 065,
Email: puja@lifestylemedia.co.uk

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