Zoopla Launches Its Biggest TV Campaign to Date

Zoopla Launches Its Biggest TV Campaign to Date

LONDON, September 5, 2011/PRNewswire/ --

-Zoopla has launched a new campaign that will span national print and TV
advertising; the campaign will be the company's biggest to date-

Following the success of its previous TV campaigns, which first began
one year ago, Zoopla [http://www.zoopla.co.uk ] launched a new national
print and TV advertising campaign on 1st September with the aim of
continuing to build its brand awareness as the ultimate online destination
for UK house hunters.

The latest campaign, to include both TV and print advertising, will
follow the theme of previous campaigns and highlight Zoopla's market-leading
mobile apps. The campaign will be the biggest to date by Zoopla.co.uk in
terms of both marketing spend and exposure.

Over the past year, Zoopla has more than doubled its national brand
awareness to 49% of all UK adults, now second only to Rightmove for UK
property portals*. And Zoopla.co.uk has seen record growth in traffic over
the past 12 months, recording over 10 million visitors in July alone.

The new multi-million pound campaign is expected to further increase
traffic to Zoopla.co.uk and deliver even more house price
[http://www.zoopla.co.uk/house-prices ] enquiries and exposure for its member
agents and developers.

Alex Chesterman, Founder and CEO of Zoopla.co.uk said: "We continue to
make very significant investments to ensure that we are supporting the
expectations of our members. We are delighted with the growth experienced
over the past year and with the results we are delivering and Zoopla is now
well on its way to becoming a household name."

View the latest ads at:

http://www.youtube.com/watch?v=FeCOohRmUrM

http://www.youtube.com/watch?v=a7s4TM8QMb8

About Zoopla.co.uk

Zoopla.co.uk ( http://www.zoopla.co.uk) is the UK's most
comprehensive property website, focused on empowering consumers with the
resources they need to make better-informed property decisions. We help our
users make sense of the residential property market by combining property
listings with market value data, local information and community tools.

Zoopla.co.uk was founded on the principles of transparency and
efficiency and everything we do aims to make the market more effective for
both property consumers and professionals alike. Our mission is to provide
the most useful online property experience by:

- displaying property listings along with value and price
trend information
- providing rich property data and local market information in one
place
- enabling users to search for property in a variety of customised
ways
- Allowing users to engage with professionals via our tools like
AskMe!
- building relationships between home owners and local estate
agents

By combining free, instant value estimates for every UK home with sold
prices, local market information and hundreds of thousands of properties
available for sale and to rent, Zoopla.co.uk has rapidly become the ultimate
destination for property consumers to search for property and do their
market research. Launched on 2008, we are the UK's fastest growing property
website, now attracting over 7 million visits per month and are proud to
have been awarded numerous accolades including being listed in the Top 10 UK
Tech Companies (Guardian) and the Top 10 Most Innovative UK Companies
(Smarta 100) as well as being voted the UK's Best Property Portal (Daily
Mail Awards).

Our unique features, like AskMe!(TM) and TemptMe!(TM) allow users to
gain an insight into the market and discover information they won't find
anywhere else. And our AskAnAgent feature has rapidly become one of the most
valued sources of vendor leads for UK estate agents
[http://www.zoopla.co.uk/estate-agents/england ]. We provide value estimates
on every UK home - all 27 million - and calculate our estimates using a
proprietary algorithm (secret formula) that continuously analyses millions
of data points relating to property sales and home characteristics
throughout the UK. Our estimates are constantly refined and updated daily,
using the most recent data available and a variety of methodologies, in
order to provide the most current and accurate value data on homes and areas
across the UK.

Zoopla Ltd is a privately held company with a highly experienced and
proven management team, backed by well-respected angel investors and leading
venture capital firms Atlas Venture [http://www.atlasventure.com ] and
Octopus Ventures [http://www.octopusventures.com ].

For more information about Zoopla.co.uk become a fan on Facebook
[https://www.facebook.com/ZooplaUK ] or follow @Zoopla
[http://twitter.com/zoopla ].

Source: Zoopla

For further information, please contact: Lawrence Hall at lawrence.hall@zoopla.co.uk or on +44(0)20-7620-4618

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