Aspiro TV Introduce Augmented TV - Demonstrating New Platform at IBC 2011

Aspiro TV Introduce Augmented TV - Demonstrating New Platform at IBC 2011

OSLO, Norway, September 5, 2011/PRNewswire/ --

Aspiro TV, Europe's leading provider of TV and video streaming services
introduce a ground-breaking new multi-screen platform for its compelling TV
and video streaming services, allowing telcos, broadcasters, content owners
and advertisers access to augment the video experience by adding contextual
web-based interactive content and services to the live TV or Video on Demand
services.

By simply adding an augmented layer on top or at the side of the video
layer, Aspiro TV will introduce to the market a seamless way for third
parties to add any feature to the live TV or video broadcast. Aspiro TV is
demonstrating this new platform at the IBC 2011 in Amsterdam.

Adding the augmentation element with over-the-top contextual experience
enables third parties partner services with no access barrier, reusing their
existing web services with minimal effort. Typical elements would be adding
graphics and text to the video according to the nature of the displayed
video content, allowing for instance sports scores on TV during a match,
contextual betting, promotions, real-time voting or recommendations. This
opens up a wide range of additional revenue streams that will enable Aspiro
TV customers to improve ROI on their TV and video services.

As all services will also inherit in-app logics: user authentication and
billing will be automatic, allowing users to interact in real time without
ever leaving the video view or making additional log-ins. HTML5 for the
augmented layers also enables immediate portability across platforms
throughout the entire front-end application range delivered by Aspiro TV,
including mobile phones (iPhone, Android, Windows Phone 7, etc), tablets
(iPad, Android Honeycomb,etc), web browsers (PC/Mac), Open SetTopBoxes
(Google TV, Xbox, etc) and connected TVs (Samsung SmartTV, etc), making
time-to-market extremely fast.

"The augmentation element opens a world of new possibilities through our
services, as we can now offer our partners and third parties a direct
opportunity to interact with users while they are watching video or TV.
Providing this through HTML also makes it simple and quick to update the
applications across all screens, which is key as consumer expectations are
constantly climbing" says Erling Paulsen, CEO of Aspiro TV.

Aspiro TV provides compelling TV and video services to operators and
broadcasters who wish to use their own brand on the service, and delivers to
the likes of Deutsche Telekom, Telefonica O2, Hi3G and Telenor.

Visit our demonstration slot at the IBC Connected World Demonstration
Area [http://www.ibc.org/page.cfm/link=442 ] on Friday 9th at 16.30, or
visit the Aspiro TV stand in Connected World, hall 13 pod 243. Aspiro TV's
multi platform app is also nominated for the Connected World TV Awards
[http://www.connectedworldawards.tv ] for Best Service Delivery Platform.

Aspiro in Brief

Aspiro has unique positioning as the world's only provider of complete
TV and music streaming services for partners that want to put their own
branding on the service. Aspiro also delivers its WiMP music service direct
to consumers on selected markets. Aspiro has over ten years' experience in
mobile technology and retail in northern Europe, and delivers services to
partners worldwide like Deutsche Telekom, Telefonica O2, Telenor, 3,
TeliaSonera, the BBC, Aftonbladet, mBlox, TVNorge, Entel and VG. Aspiro is
listed on Nasdaq OMX Nordic Exchange Stockholm. Sales for continuing
operations in 2010 were SEK 262 m and the company has some 114 employees.

Source: Aspiro TV

For questions, please contact: Kristin Castillo Eldnes, Head of Corporate Communication and IR Aspiro, +47-908-07-389, kristin.eldnes@aspiro.com or Erling Paulsen, CEO Aspiro TV, +47-945-01-122, erling.paulsen@aspiro.com.

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