Carrera Champion Sunglasses Featured in new Michael Franti Music Video for the Italian Version of "Sound of Sunshine"

Carrera Champion Sunglasses Featured in new Michael Franti Music Video for the Italian Version of "Sound of Sunshine"

PADOVA, Italy, June 28, 2011/PRNewswire/ --

CARRERA, one of the most recognized sunglass and sport eyewear brands in
the world produced by Safilo Group, has announced the inclusion of its
"Champion" sunglass model in the Italian version of Michael Franti's newest
music video for the single "Sound of Sunshine," featuring the famous Italian
singer Lorenzo "Jovanotti" Cherubini.

To view the Multimedia News Release, please click:

http://multivu.prnewswire.com/mnr/prne/carrera/48928/

Shot in an old style Italian farm, the video takes place on a
beautifully sunny and happy day where the atmosphere is relaxed and
care-free. A triumph of sun, friendship and energy, Michael and his good
friend Lorenzo celebrate "the good old days" when time moved slowly and life
was easy. They spend this day together enjoying their time singing, playing
and basically living life to the full. The video is a true celebration of
sun, peaceful moments, friendship and good times.

The CARRERA Champion sunglasses - in a dark havana Optyl frame with a
new blue mirrored lens - is worn by Michael in some scenes in the video,
where he is enjoying sun and music together with his friend Lorenzo.

The "Sound of Sunshine" single is currently in rotation on all major
musical broadcast and on-line outlets. The album, by the same name, TheSound
of Sunshine, will be released internationally on June 28, 2011.

The CARRERA "vintage collection" features new "fashion" sunglass styles
that resonate with young and stylish trendsetters around the world.
Customized with iconic retro detailing, the new models from CARRERA have
achieved cult status and make a bold fashion statement. In this video has
been featured the brand new version with blue lenses of the iconic and
successful model "Champion."

The highly unique and recognizable aviator shape of the "Champion"
sunglasses are inspired by the original design first introduced in the early
Eighties and produced in Optyl, an extremely lightweight and hypoallergenic
patented material that is proprietary to Safilo Group.

ABOUT CARRERA

CARRERA's trademark history in the sector of sports eyewear began in
1956. The sunglass brand reached new heights in popularity in the 1980s,
becoming one of the most iconic fashion sunglass collections of the decade.
In 1996, Safilo Group acquired CARRERA, a market leader in sunglasses and
prescription eyewear. Today, CARRERA remains an iconic and successful
international eyewear brand synonymous with design, innovation and quality.

Video:
http://multivu.prnewswire.com/mnr/prne/carrera/48928/

Source: Carrera

Safilo Group Press Office, Tel: +39-049-698-5459, Fax : +39-049-698-7075, E-mail: pressoffice@safilo.com .

-------
Profile: intent