Members of The Black Eyed Peas Collaborate with Philips During 'The Beginning' Tour, Bringing New Dimension to Performance for Fans

Members of The Black Eyed Peas Collaborate with Philips During 'The Beginning' Tour, Bringing New Dimension to Performance for Fans

PARIS, June 28, 2011/PRNewswire/ --

- With Photos
- Integrating Lighting, Fashion, Music and Technology, the
Group Unveils Dynamic Light Outfits at Their Historic Concerts in Paris,
France

Philips Electronics (AEX: PHI, NYSE: PHG) and The Black Eyed Peas truly
lit up the stage at the highly anticipated and historic three night stand at
the Stade de France. The shows took place in the sold out 80,000 capacity
stadium, in the suitably named City of Light, Paris.

Known for pushing the boundaries of music, fashion and technology to
deliver stand-out performances, Fergie, Taboo, and apl.de.ap kicked off the
show in unique dynamic-light costumes developed in collaboration with
Philips and incorporating Philips' latest LED and OLED (Organic Light
Emitting Diode) technology. The revolutionary costumes were designed and
created by Philips Lighting's Chief Design Officer, Rogier Van der Heide,
and his multi-skilled design team in collaboration with B. Åkerlund, the
Black Eyed Peas' lead Costume Designer/Stylist. Combining her visionary
styling as well as expertise across fashion technology, motion video and
electronics, the team created a radical, groundbreaking and multi-functional
design.

The collaboration began when Fergie wore a one-of-a-kind dress designed
with Philips lighting technology, while performing at the recent Billboard
Music Awards. With this latest performance for European fans, the
ever-pioneering artists raised the bar even further, with outfits specially
designed around Philips lighting technology to seamlessly and wirelessly
interact with the stage lighting and music beats.

Fergie's leather catsuit was carefully integrated with 75 OLED panels,
which sparkled like mirrored glass when turned off. When illuminated, the
panels were controlled remotely through a software program to orchestrate
patterns and lighting sequences to the set-list, resulting in a truly
innovative and integrated performance of music, lighting and technology.

In addition to Fergie's catsuit, the team developed custom leather
costumes for apl.de.ap and Taboo that integrated different lighting elements
to reflect their unique personalities and styles. apl.de.ap wore a leather
LED suit designed to mimic a graphic equalizer, as well as integrating the
Philippine flag, as reflection of his national pride and love of music.
Taboo's unique suit complimented the group's futuristic style with silicone
studs to diffuse the light of nearly 1,000 LEDs, moving in patterns across
his body and in sync with the rest of his band mates.

"For the Black Eyed Peas, every performance has to be memorable,
constantly evolving to the next level to ensure fans get a new experience
with every show," said B. Åkerlund. "After the Billboard Awards, we went
back to Philips because they are not only innovators in lighting, they
understand design and we knew we could collaborate and explore the use of
light in unique and interesting ways on the tour costumes."

"Innovation doesn't happen in a vacuum; it takes collaboration with
creative, like-minded individuals who can explore the possibilities from
multiple angles and areas of expertise in an organic and authentic way,"
said Van der Heide. "Working closely with B. Åkerlund and the members of
The Black Eyed Peas, we were able to integrate OLED and LED technologies
into the set design through fashion to create something truly unique to kick
off their 2011 tour."

He continues, "At Philips, we believe lighting is at the heart of how
people enjoy and embrace entertainment, so we use new and original light
experiences to really astound our audiences. This collaboration involved
innovative Fashion Technologist Nancy Tilbury and Design Technologist
Benjamin Males, whose creative business specializes in intimate
technologies. With them on board, we were able to bring a new level of
creativity and innovation, which we hope will enhance the overall experience
of the show."

In addition to the costumes, Philips has also worked closely with
members of The Black Eyed Peas production team to provide input, creative
direction and support on the lighting technology utilized in their show. The
two forces will continue to look for ways to further collaborate and see
what light can do in entertainment.

For news, images and updates visit:

- Facebook: http://www.facebook.com/seewhatlightcando
- Innovations in Light group on LinkedIn:
http://partner.linkedin.com/innovationsinlight
- Philips LightCommunity:
http://community.lighting.philips.com

Notes to editors:

- An overview of Rogier Van der Heide's projects can be found
on http://www.rogiervanderheide.com
- For more information about The Black Eyed Peas, please visit:
http://www.blackeyedpeas.com
- For more information on B. Åkerlund, please visit
http://www.bcompleted.net
- For information about Nancy Tilbury and Benjamin Males, please
visit: http://www.studionancytilbury.com and
http://www.benjaminmales.com

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a
diversified health and well-being company, focused on improving people's
lives through timely innovations. As a world leader in healthcare, lifestyle
and lighting, Philips integrates technologies and design into people-centric
solutions, based on fundamental customer insights and the brand promise of
"sense and simplicity." Headquartered in the Netherlands, Philips employs
about 117,000 employees with sales and services in more than 100 countries
worldwide. With sales of EUR 22.3 billion in 2010, the company is a market
leader in cardiac care, acute care and home healthcare, energy efficient
lighting solutions and new lighting applications, as well as lifestyle
products for personal well-being and pleasure with strong leadership
positions in male shaving and grooming, portable entertainment and oral
healthcare. News from Philips is located at
http://www.philips.com/newscenter.

Note to Editors:

Pictures accompanying this release are available through the PA
Photowire. They can be downloaded from http://www.pa-mediapoint.press.net or
viewed at http://www.mediapoint.press.net or http://www.prnewswire.co.uk.

Source: Royal Philips Electronics

For further information, please contact: Miranda Slaman, Philips Lighting, Global Communications, Tel: +31(6)52-54-77-87, E-mail: Miranda.Slaman@fleishman.com

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