Aunt Jemima® Frozen Breakfast Launches First TV Spot in Five Years Highlighting Simplified Just-Like-Homemade Recipe

Aunt Jemima® Frozen Breakfast Launches First TV Spot in Five Years Highlighting Simplified Just-Like-Homemade Recipe

MOUNTAIN LAKES, N.J., June 27, 2011 /PRNewswire/ -- Aunt Jemima® Frozen Breakfast unveiled today its new TV spot and the second of a three-part social video series featuring real employees from Jackson, Tenn. - Jennifer Franklin, Charley Schumaker and Susie Tomlinson. While the first video put the spotlight on the team's "just-like-homemade" process, the new video centers on the high-quality, real ingredients used to make Aunt Jemima Frozen Pancakes and Frozen Waffles.

The new TV commercial, the first to be in aired by the brand since 2006, was created by Jun Group and directed by Kevin Arbouet. While originally produced for the Aunt Jemima Frozen Breakfast Facebook page, the company decided to showcase their newly refreshed frozen pancakes and waffles, which have a simplified ingredient statement, to a broader audience. The TV spot will air in the following select markets: Hartford, Conn.; Harrisburg, Pa.; Tampa Fla.; Jacksonville, Fla.; Cincinnati, Ohio; Charlotte, N.C.; Providence, R.I.; Orlando, Fla.; Jackson, Tenn.

"What started solely as a social and digital campaign changed when we saw how well people responded to Charley, Susie and Jennifer in the first video," says Andy Reichgut, vice president of marketing of frozen meals, Pinnacle Foods. "It was an easy decision to extend the campaign and feature our second video on TV, in addition to social media."

The iconic brand continues listening to their consumers to evaluate and update their products to provide consumers with the wholesome, great-tasting, "just-like-homemade" products they expect from Aunt Jemima Frozen Breakfast. That is why their frozen pancakes and waffles are made with real ingredients like eggs, milk and flour and contain no preservatives, high fructose corn syrup or artificial flavors.

"We wanted to let America know that because we use real ingredients like the ones you can find in your own kitchen - milk, flour, eggs - our frozen pancakes and waffles taste just-like-homemade," says Reichgut. "And as proud as we are of what do put in our products, we're just as proud of the ingredients we don't use."

Aunt Jemima Frozen Breakfast also recently announced its partnership with celebrity chef Aaron McCargo, Jr., who has developed new recipes using Aunt Jemima Frozen Breakfast products. To view recipes from Aaron, and to view the latest 'Live from the Line' video, and to get coupons for Aunt Jemima Frozen Breakfast products, visit Aunt Jemima Frozen Breakfast on Facebook (www.Facebook.com/AuntJemimaFrozenBreakfast).

About Aunt Jemima Frozen Breakfast

AUNT JEMIMA® has been associated with high quality, great tasting breakfast products for over 100 years. AUNT JEMIMA® Frozen Breakfast offers an easy breakfast solution, with a full variety of homemade-tasting items that can be prepared in minutes in the toaster or the microwave. AUNT JEMIMA® Frozen Breakfast includes light and fluffy pancakes, warm and delicious waffles, hand-dipped and griddle-cooked French toast, complete single-serve breakfast entrees and portable breakfast sandwiches. AUNT JEMIMA® is a registered trademark of The Quaker Oats Company and is used under license. For more information on AUNT JEMIMA® Frozen Breakfast, log onto www.auntjemimafrozen.com.

About Pinnacle Foods Group LLC

Millions of times a day in more than 85% of American households, consumers reach for Pinnacle Foods brands. We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades. Headquartered in Mountain Lakes, NJ, our business employs more than 4,500 people in North America. We are a leader in the shelf stable and frozen foods segments and our brands hold the #1 or #2 market position in 8 out of 12 major category segments in which they compete. Our Duncan Hines Grocery Division manages brands such as Duncan Hines® baking mixes and frostings, Vlasic® pickles, peppers, and relish, Mrs. Butterworth's® and Log Cabin® syrups, Armour® canned meats, Nalley® and Brooks® chili and chili ingredients, and Open Pit® barbecue sauces. Our Birds Eye Frozen Division manages brands such as Birds Eye®, Birds Eye Steam fresh®, C&W®, McKenzie's®, and Fresh like® vegetables, Birds Eye Voila!® meals, AUNT JEMIMA® frozen breakfasts, Swanson® and Hungry-Man® dinners and entrees, Van de Kamp's® and Mrs. Paul's® seafood, Lender's® bagels and Celeste® frozen pizza. Our Specialty Foods Division manages Tim's Cascade Snacks®, Hawaiian(TM) Kettle Style Potato Chips, Snyder of Berlin® and Husman's® in addition to our food service and private label businesses. Further information is available at www.pinnaclefoods.com.

SOURCE Aunt Jemima Frozen Breakfast

Aunt Jemima Frozen Breakfast

CONTACT: Vicki Hwang of Weber Shandwick, +1-312-988-2171, vhwang@webershandwick.com

Web Site: http://www.auntjemimafrozen.com

-------
Profile: intent