MainStay Investments Joins New York Life in Title Sponsorship of 'Consuelo Mack WealthTrack'

MainStay Investments Joins New York Life in Title Sponsorship of 'Consuelo Mack WealthTrack'

New Partnership in Funding the Acclaimed PBS Financial Program Marks First Television Collaboration between Parent and Subsidiary

NEW YORK, July 13 /PRNewswire/ -- Beginning this month, MainStay Investments, the advisor distribution arm of New York Life Investments and indirect subsidiary New York Life Insurance Company, will join its parent as title sponsor of the acclaimed PBS series Consuelo Mack WealthTrack.

Now in its sixth season, WealthTrack airs on 268 public television channels in 104 markets around the country. The program is hosted by Consuelo Mack, former anchor and senior correspondent at CNBC and long-time host of the syndicated series The Wall Street Journal Report.

"Each week, WealthTrack seeks to educate Americans about building and protecting their wealth over the long-term. There isn't a program on television that better embodies MainStay's commitment to its shareholders. We are proud to provide funding for this critical broadcast that honorably serves the investing public, upholding the financial principles that we and New York Life hold dear," said Steve Fisher, president, MainStay Funds.

In commemorating this newly shared title sponsorship between New York Life and MainStay, a special 15 second corporate message will run at the top of each program featuring the theme "A lifetime of guaranteed income and investment solutions." Through animation of the two company logos and the familiar voice of actor Greg Kinnear, the spot visually demonstrates the shared strengths and values of parent and subsidiary for the very first time.

"New York Life is proud to share this sponsorship with our MainStay subsidiary as we continue our advocacy of financial responsibility and careful, long-term investing and protection. With its unsurpassed financial strength, New York Life has been helping families protect their financial futures for over 160 years and this sponsorship continues to be a great fit with our brand and our mission," said Steve Rautenberg, senior vice president in charge of Corporate Communications at New York Life Insurance Company.

"We are excited to continue our relationship with New York Life and delighted that the WealthTrack franchise will provide the platform from which these two organizations will combine their powerful messages to the marketplace." concluded Consuelo Mack.

To view the new spot, please visit: http://www.newyorklife.com/nylmainstaycommercial

About MainStay Investments

MainStay Investments is the advisor distribution arm of New York Life Investments, a top 30 global money manager(1) with over $263 billion in assets under management, with its affiliates, as of March 31, 2010. We deliver the investment products and expertise you've come to expect through: Multi-Boutique Management, offering access to leading institutional managers that drive performance; Proven Wealth-Building Tools, providing actionable and effective solutions to help invest and plan for all life stages; and a commitment to you. We proudly stand on a track record of accountability, integrity, and commitment - a powerful combination in today's marketplace.

1. Pensions & Investments, May 31, 2010.

About New York Life

New York Life Insurance Company, a Fortune 100 company founded in 1845, is the largest mutual life insurance company in the United States and one of the largest life insurers in the world. New York Life has the highest possible financial strength ratings from all four of the major credit rating agencies. Headquartered in New York City, New York Life's family of companies offers life insurance, retirement income, investments and long-term care insurance. New York Life Investments* provides institutional asset management and retirement plan services. Other New York Life affiliates provide an array of securities products and services, as well as institutional and retail mutual funds.

Visit New York Life's Web site at www.newyorklife.com for more information.

"New York Life Investments" is a service mark used by New York Life Investment Management Holdings LLC and its subsidiary, New York Life Investment Management LLC. MainStay Investments, an indirect subsidiary of New York Life Insurance Company, New York, NY 10010, provides investment advisory products and services.

Media Contact:

Allison Scott
New York Life Investments
212.576.4517
allison_scott@nylim.com

Source: MainStay Investments; New York Life

CONTACT: Allison Scott, New York Life Investments, +1-212-576-4517,
allison_scott@nylim.com

Web Site: http://www.newyorklife.com/

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