Haier Selects Sonic for Digital Movie Delivery

Haier Selects Sonic for Digital Movie Delivery

RoxioNow Platform to Power Instant Access to Hollywood Movies on New Range of Connected HDTVs and Blu-ray Disc Players

NOVATO, Calif., July 13 /PRNewswire-FirstCall/ -- Sonic Solutions® (NASDAQ:SNIC) today announced that Haier, one of the world's largest home appliances and consumer electronics manufacturers, has chosen the RoxioNow(TM) platform to provide its customers convenient, trouble-free access to a broad library of Hollywood entertainment. As part of the agreement, entertainment services powered by the RoxioNow platform will deliver movies and TV shows over the web to a new line of Haier-branded Blu-ray Disc players and HDTVs*.

"Digital movie services powered by the RoxioNow platform will play an important role in our next-generation connected devices and help make it easy for consumers to browse, purchase and enjoy the best in digital entertainment from the comfort of their living rooms," said Doug Lane, President of Haier Digital Products Group for the Americas. "Our partnership with Sonic helps us continue to lead the way in product innovation and meet the demands of our customers looking for a richer home entertainment experience."

"With its broad placement at major retail outlets, Haier will help to significantly raise awareness for over-the-top video services and further fuel consumer adoption," said Mark Ely, Executive Vice President of Strategy, Sonic Solutions. "Sonic will continue to help companies launch compelling digital offerings and expand device support in order to establish over-the-top video services as the most flexible and convenient entertainment choice for consumers."

The RoxioNow platform serves a broad range of premium content, including new movies and next-day TV programs, to a growing, multi-manufacturer ecosystem of home and mobile electronics including PCs, connected TVs, set-top DVRs, Blu-ray Disc players, smartphones, and mobile media devices. The platform enables retailers and consumer electronics companies to participate in the entertainment supply chain, add value to product offerings and form ongoing relationships with customers. "Powered by RoxioNow(TM)" stores enable consumers to instantly rent and purchase high-quality entertainment on their favorite device and, through the RoxioNow online entertainment locker, the flexibility to playback content ordered on additional consumer electronics devices. RoxioNow powers digital entertainment delivery for a range of companies including Best Buy, Blockbuster, Dell, HP, Kmart, Lionsgate, and Sears, and is available on a broad variety of consumer electronics devices.

About Haier America Digital Products Group

Under the Digital Products Group, Haier America continues to grow its flat-panel television business and expand its portable electronics assortment with a complete line of portable media devices, including MP3 players, portable digital televisions and headphones. Haier is defined by producing innovative solutions that meet customers' changing needs. Haier is the Official High Definition Television of the National Basketball Association. www.haieramerica.com

About Sonic Solutions

Sonic Solutions® (NASDAQ:SNIC) is powering the digital media ecosystem through its complete range of Hollywood to Home(TM) applications, services, and technologies. Sonic's Roxio products enable consumers to easily manage and enjoy personal media and premium Hollywood entertainment on a broad range of connected devices. A wide array of leading technology firms, professionals, businesses, and developers rely on Sonic to bring innovative digital media functionality to next-generation devices and platforms. Sonic Solutions is headquartered in Marin County, California.

Forward Looking Statements

This release may contain forward looking statements that are based upon current expectations, including the launch, distribution, and market acceptance of the RoxioNow platform. Actual results could differ materially from those projected in the forward looking statements as a result of various risks and uncertainties, including those discussed in Sonic Solutions' annual and quarterly reports on file with the Securities and Exchange Commission. This press release should be read in conjunction with Sonic Solutions' most recent annual report on Form 10-K, Form 10-Q and other reports on file with the Securities and Exchange Commission, which contain a more detailed discussion of the Company's business including risks and uncertainties that may affect future results. Sonic Solutions does not undertake to update any forward looking statements.

Sonic, the Sonic logo, Sonic Solutions, Roxio, RoxioNow, and Hollywood to Home, are trademarks or registered trademarks owned by Sonic Solutions in the United States and/or other countries. All other company or product names are trademarks of their respective owners and, in some cases, are used by Sonic Solutions under license. Specifications, pricing and delivery schedules are subject to change without notice.

*Pending final device review by content providers

Source: Sonic Solutions

CONTACT: Chris Taylor of Sonic Solutions, +1-408-367-5231,
chris_taylor@sonic.com

Web Site: http://www.sonic.com/
http://www.haieramerica.com/

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