FOX, VH1, HBO Latino, TV One, G4 Join ABC, CBS, NBC and Other Cable Channels Airing Stand Up To Cancer Event Live and Commercial-Free on September 10th

FOX, VH1, HBO Latino, TV One, G4 Join ABC, CBS, NBC and Other Cable Channels Airing Stand Up To Cancer Event Live and Commercial-Free on September 10th

New Stand Up To Cancer PSA Starring Jake Gyllenhaal to Premiere During the Major League Baseball All-Star Game Tonight on FOX

LOS ANGELES and NEW YORK, July 13 /PRNewswire-USNewswire/ -- The Stand Up To Cancer (SU2C) television event is set to air live and commercial-free on FOX, September 10, 2010, at 8 p.m. EST & PST / 7 p.m. CST. Joining ABC, CBS and NBC, FOX will donate one hour of live simultaneous commercial-free primetime for the nationally televised September 10th fundraising special, to be broadcast from Los Angeles. Additionally, VH1, HBO Latino, TV One and G4 have agreed to air the SU2C event. They join HBO, Discovery Health, E!, MLB Network and The Style Network for an historic evening to raise much-needed funds for groundbreaking cancer research.

(Logo: http://photos.prnewswire.com/prnh/20090527/NY22680LOGO )
(Logo: http://www.newscom.com/cgi-bin/prnh/20090527/NY22680LOGO )

"Cancer claims one person every minute of every day in the United States - 1500 people every single day. This year it will take the lives of more than half a million people in this country, and almost eight million people worldwide... Cancer is a crisis and we want to convey that ALL Americans can play a role in helping the scientists who are working to end it. We're delighted that the entertainment community is banding together in such a big way to help us get that word out," said Laura Ziskin, who will produce the September 10th broadcast. Ziskin is a cancer survivor. Her film credits include the Spider-Man trilogy, As Good As It Gets, and Pretty Woman; she also produced the 74th and 79th Annual Academy Awards.

SU2C and Major League Baseball (MLB) collaborated to create a new public service announcement (PSA) starring Jake Gyllenhaal, which will premiere during the MLB All-Star Game on FOX, which airs tonight at 8 p.m. EDT/5 p.m. PDT. The poignant PSA draws parallels between victory in baseball and the triumph of beating cancer through teamwork and collaboration with the message that an end to cancer is now beyond a dream; it is within reach.

MLB's partnership with Stand Up To Cancer is unique, as the league was the first donor to sign on with this history-making organization. With Baseball's support and that of other organizations, the goal is to accelerate the progress toward cures and life prolonging treatments for all types of cancers.

The primary goal of SU2C is to raise funds for groundbreaking translational research to accelerate the delivery of new therapies to patients, getting them from the "bench to the bedside" as quickly as possible. SU2C brings together scientists from different disciplines across various institutions to work collaboratively, rather than competitively, at a critical time in the field of cancer research.

Similar to the landmark 2008 broadcast, this year's telecast will feature live performances by legendary recording artists and stars from film, television and sports will present content that provides viewers with insights into cancer. The star-studded appeal builds continuing public support and donations for cutting-edge cancer research that translates at a rapid pace from the laboratory to treatments and technologies benefitting patients. One hundred percent of all public donations will go directly to cancer research.

Katie Couric, Diane Sawyer and Brian Williams, anchors of the CBS, ABC and NBC evening news broadcasts respectively, will host the September 10th telecast. While the broadcast will honor the memory of those taken by the disease; it will also focus on surviving cancer and living a full life after being diagnosed with it. This year, 13 million people around the world will be diagnosed with cancer and 1.4 million in the United States alone. In total, there are more than 11 million cancer survivors in the U.S. today.

"We've gone to the moon and pioneered a technology that revolutionized the way the world communicates. Applying that same innovation and commitment, scientists are on the cusp of making enormous strides in their efforts to combat cancer, but they need the public's support and additional funding to do that. Through Stand Up To Cancer and the September 10th broadcast, people all over the country can help to whatever degree they can," said Sherry Lansing, SU2C co-founder, founder of The Sherry Lansing Foundation and Chair of the Entertainment Industry Foundation Board of Directors.

The 2008 telecast was viewed in more than 170 countries and helped raise over $100 million. More than $83 million has since been committed to five multi-disciplinary "Dream Teams" of researchers from more than 50 institutions, as well as to 13 young innovative scientists who are undertaking high-risk yet potentially high-reward projects to end the reign of cancer as a leading cause of death in the world today.

The American Association for Cancer Research (AACR), Stand Up To Cancer's scientific partner, is responsible for administering the grants and providing scientific oversight in conjunction with the SU2C Scientific Advisory Committee, led by Nobel Laureate Phillip A. Sharp, Ph.D., institute professor at the David H. Koch Institute for Integrative Cancer Research at the Massachusetts Institute of Technology.

About the Stand Up To Cancer Initiative

Stand Up To Cancer (SU2C) -- a program of the Entertainment Industry Foundation (EIF), a 501(c)3 charitable organization -- raises funds to hasten the pace of groundbreaking translational research that can get new therapies to patients quickly and save lives. In the fall of 2007, a group of women whose lives have all been affected by cancer in profound ways began working together to marshal the resources of the media and entertainment industries in the fight against this disease.

The SU2C founding members include Laura Ziskin, executive producer of the Sept. 5, 2008 broadcast and the upcoming one, who is a cancer survivor; Sherry Lansing, chairperson of the Entertainment Industry Foundation's Board of Directors and founder of the Sherry Lansing Foundation; EIF President and CEO Lisa Paulsen; Katie Couric; EIF Senior Vice President Kathleen Lobb; Rusty Robertson and Sue Schwartz of the Robertson Schwartz Agency; nonprofit executive Ellen Ziffren; and Noreen Fraser, founder of the Noreen Fraser Foundation (NFF) and a cancer survivor. SU2C was formally launched on May 27, 2008.

Major League Baseball was the founding donor to contribute to Stand Up To Cancer. As part of this robust partnership, Stand Up To Cancer is a beneficiary of the annual MLB All Star 5K & Fun Run presented by Sports Authority and Nike, was a recipient of a $1 million MLB donation in support of the 2009 All Star Game Summer Concert with Sheryl Crow as well as the first ever live "Priceless" PSA with MasterCard at Game Three of the 2009 World Series.

Other major SU2C supporters include Sidney Kimmel, the country's largest individual supporter of cancer research, Amgen, Wallis Annenberg & The Annenberg Foundation, Bloomberg Philanthropies, GlaxoSmithKline, Inter-American Development Bank (IDB), Alliance for Global Good, Milken Family Foundation, Philips Electronics, Steve Tisch, The Island Def Jam Music Group, Comcast and many others. In addition to ABC, CBS and NBC, SU2C major media partners include AOL, Condé Nast Media Group, eBay Inc., Facebook, Hachette Filipacchi Media U.S., Hearst Corporation, Los Angeles Times, Meredith Corporation, The New York Times Company, Time Inc and WebMD.

About the AACR

The American Association for Cancer Research (AACR), which consists of more than 31,000 scientists engaged in the fight against cancer, is the oldest and largest scientific organization in the world focusing on every aspect of high-quality, innovative cancer research from the bench to the bedside. Lauded internationally for its scientific breadth, innovation and spread of new knowledge about cancer, the AACR is on the front lines in the quest for the prevention and cure of cancer.

About the Entertainment Industry Foundation

Stand Up To Cancer is a program of the Entertainment Industry Foundation (EIF), the 501(c)(3) not-for-profit organization that serves as the collective philanthropy for the television and film businesses. EIF has distributed hundreds of millions of dollars to support programs addressing critical health, education and social issues. www.eifoundation.org .

Photo: http://www.newscom.com/cgi-bin/prnh/20090527/NY22680LOGO
http://photos.prnewswire.com/prnh/20090527/NY22680LOGO
PRN Photo Desk, photodesk@prnewswire.com/

Source: Stand Up To Cancer

CONTACT: Tom Chiodo, +1-212-843-8289, tchiodo@rubenstein.com, or Janet
Wootten, +1-212-843-8032, jwootten@rubenstein.com, or Kristen Bothwell,
+1-212-843-9227, kbothwell@rubenstein.com, all of Rubenstein Communications;
or Chet Mehta, +1-323-822-4871, cmehta@id-pr.com, or Randi Peck,
+1-212-774-6145, rpeck@id-pr.com, both of ID PR; or Shannon Ryan, SVP,
Publicity and Corporate Communications of FOX, +1-310-369-4409,
Shannon.ryan@fox.com; or Michele Leiberman of AACR, +1-267-646-0622,
michele.leiberman@aacr.org

Web Site: http://www.eifoundation.org/

-------
Profile: intent