'King Kong 360 3-D' Created by Peter Jackson, the World's Largest Most Intense 3-D Experience, Celebrates Premiere at Universal Studios Hollywood, The Entertainment Capital of L.A., with 3D Press Briefing by Peter Jackson in Advance of July 1 Opening

'King Kong 360 3-D' Created by Peter Jackson, the World's Largest Most Intense 3-D Experience, Celebrates Premiere at Universal Studios Hollywood, The Entertainment Capital of L.A., with 3D Press Briefing by Peter Jackson in Advance of July 1 Opening

UNIVERSAL CITY, Calif., June 29 /PRNewswire/ -- "King Kong 360 3-D" Created by Peter Jackson, the world's largest most intense 3-D experience, celebrated its premiere on the famed Universal Studios Hollywood(SM) Studio Tour, combining a ground-breaking use of Surround Digital 3-D film and thrilling visceral effects to create a next-generation theme park experience. The new attraction will open to the public Thursday, July 1.

(Photo: http://photos.prnewswire.com/prnh/20100629/LA28058)
(Photo: http://www.newscom.com/cgi-bin/prnh/20100629/LA28058)

The world premiere of the attraction featured a star-studded guest list and an innovative "3D press briefing" by the attraction's creator, Peter Jackson. "King Kong 360 3-D" is the first theme park attraction to be directed by the three-time Oscar®-winning storyteller and filmmaker.

In the new attraction, guests aboard Studio Tour trams are given special 3-D glasses as they enter an enormous soundstage larger than a football field. Once inside, the trams are enveloped within enormous screens, their size equaling an area equivalent to 16 conventional movie screens and rest atop steel platens that provide a powerful motion base. Via the magic of Surround Digital 3D projection, guests are transported deep into a tangled jungle location. There, they survive a close encounter with a swarm of hungry raptors, only to be confronted by the terrifying presence of 35' tall dinosaurs. Suddenly, the 25' tall Kong gorilla appears. The trams roll and shudder as the guests find themselves caught in the middle of a titanic struggle between the great ape and carnivorous reptiles.

The enormous scale and the cutting edge technology employed by the designers elevate the powerful, iconic storyline to a new level. The vivid realism of the 3D immersion and the synchronized motion of the tram combine to produce a sense of immersion without precedent in a theme park attraction.

Peter Jackson, director of the Oscar®-winning 2005 Universal Pictures film upon which the attraction is based, said: "As a filmmaker, you're hoping to have the audience step inside your movie and become part of the experience...to create the illusion of reality in a way that is much more tactile and profound than can be done in the cinema environment of a normal theatre. The new `King Kong 360 3D' at Universal Studios Hollywood provided us with a unique opportunity to really push film and theme park technology to create that illusion. Our intention was to create a spectacular and immersive 3D experience and we're confident that we've achieved that. King Kong 360 3D is the largest most intense 3D experience on the planet."

Larry Kurzweil, President, Universal Studios Hollywood, said: "After a two-year absence, King Kong has returned with a vengeance never before seen. Guests from around the world will feel as if they are completely immersed in Peter Jackson's 3D storytelling. 'King Kong 360-3D' is the fight of the century and a highly repeatable breakthrough thrill ride, taking theme park and movie making experiences to an entirely new level."

King Kong, known as "the eighth wonder of the world," has been called "the experience for which movies were invented." Since first appearing on the screen in the 1933 original classic, "King Kong" has been re-made twice, each time on a tremendous scale, earning a total of seven Oscar® and three Golden Globe® nominations. Most recently, Peter Jackson's 2005 version took classic elements of the original "King Kong" story and adrenalized them with up-to-the-minute effects magic and the alchemic talents of a superlative group of filmmakers, cast and crew. Released to critical acclaim in late 2005, "King Kong" was a worldwide hit.

The arrival of the new "King Kong 360 3-D" experience coincides with major enhancements to the iconic Studio Tour. The most extensive backlot construction ever in the history of Universal Studios, which includes re-creations of legendary Hollywood sets and the introduction of brand-new shooting locations, was recently completed and the renowned studio will soon buzz with star-studded film and television production as never before

Universal Studios Hollywood is a unit of Universal Parks & Resorts, a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

Photo: http://www.newscom.com/cgi-bin/prnh/20100629/LA28058
PRN Photo Desk, photodesk@prnewswire.com
http://photos.prnewswire.com/prnh/20100629/LA28058
Source: Universal Studios Hollywood

CONTACT: Eliot Sekuler, +1-818-622-6896, eliot.sekuler@nbcuni.com, or
Audrey Eig (domestic), +1-818-622-2962, audrey.eig@nbcuni.com, both for
Universal Studios Hollywood

Web Site: http://www.universalstudioshollywood.com/

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