The Countdown to Mayhem Begins

The Countdown to Mayhem Begins

7 DAYS LEFT TO TAKE ADVANTAGE OF LIVE NATION'S 'NO SERVICE FEE JUNE' AT LIVENATION.COM MAYHEM TICKET SALES UP 29% OVER 2009 SILVER STAR CASTING ANNOUNCED AS SECOND STAGE SPONSOR

LOS ANGELES, June 24 /PRNewswire/ -- We're just over two weeks away from the start of the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL featuring KORN, ROB ZOMBIE and a plethora of hard music's hottest and heaviest acts. Ticket sales for the Live Nation promoted tour are already 29% higher than what they were this time last year, with fans gearing up for the July 10th launch date at the San Manuel Amphitheatre in San Bernardino, CA.

Fans also have only 7 days left to take advantage of Live Nation's "No Service Fee June" promotion. Tickets for "No Service Fee June" are available only at LiveNation.com until 11:59 pm ET on Wednesday, June 30.

This year's Mayhem lineup sees KORN and ROB ZOMBIE joined on the main stage by LAMB OF GOD and FIVE FINGER DEATH PUNCH. The JAGERMEISTER stage will feature HATEBREED, CHIMAIRA, SHADOWS FALL and the JAGERMEISTER Battle of The Bands Winner.

Lifestyle clothing brand Silver Star Casting Company has been announced as the sponsor of the second stage, which will spotlight ATREYU, NORMA JEAN, IN THIS MOMENT, WINDS OF PLAGUE and 3 INCHES OF BLOOD.

"We are stoked to be part of this year's Mayhem Festival," says Silver Star Owner and CEO Luke Burrett. "Music has always been one of our driving passions and we are really excited to be sponsoring our own stage this year."

"Luke and Charisse Burrett have built a great lifestyle company in Silver Star," says Mayhem co-organizer John Reese. "Like Mayhem, Silver Star is a trusted brand, making this an ideal partnership."

In addition to hours of speaker-shredding excitement, the Mayhem festival features METAL MULISHA, the World's Greatest Freestyle Motocross team, and BEACHER'S MADHOUSE, a sexy costume party combined with outrageous variety acts, beautiful dancers, scantily-clad Beacher's Babies, DJ's and so much more. Comedian Jay Oakerson (seen on Comedy Central) will also be on hand to deliver an onslaught of unbridled awesomeness and raunchy rock n roll comedy.

"We're now in our third year of Mayhem and we're not only surviving, we're thriving," says Mayhem co-organizer Kevin Lyman. "By keeping ticket prices down and featuring bands that haven't over-toured, we're providing fans with value for their dollar. Each given show features more than 9 1/2 hours of entertainment."

This year, fans can take Festival action to go with the brand-new 2010 Rockstar Energy Drink Mayhem Festival App for the iPhone/iPod Touch. The app allows users to follow the Mayhem with news feeds, Twitter, artist info as well as artist links, video and a scheduler that you can use to create a "set list" to keep track of what times your favorite bands are playing. The app is available here: http://itunes.apple.com/us/app/official-rockstar-energy-drink/id358467438?mt=8

The ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL is produced by Rockstar Taste of Chaos organizer John Reese, Vans Warped Tour founder Kevin Lyman and Creative Artists Agency. This year sees them joining forces once again with ROCKSTAR ENERGY DRINK as the title sponsor.

Live Nation is co-producer of the tour and will promote the festival nationally.

In addition to catching their favorite bands, Mayhem-goers can enjoy a plethora of festival activities, including playing the newest video games, perusing vendors, attending autograph signing sessions and a slew of other interactive activities that enhance the concert experience.

ROCKSTAR ENERGY DRINK will be sampling their products and providing great surprises for attendees. Additional sponsors include Jagermeister, Harley-Davidson, Affliction, Ibanez Guitars, FUEL TV, Revolver Magazine, RoadRunner Records, Century Media, The End Records, The DiNGSTORE.com (Device Personalization Company).

Silver Star Casting Company is an "in demand" lifestyle clothing brand with an innovative style. Based in the apparel hub of So. California, Silver Star delivers trend setting merchandise to retailers nationwide. Seen on athletes and celebrities alike, the brand is available at The Buckle, Dillard's, Tilly's, Journey's, Pac Sun, Champs-Canada, Footlocker and more. In over 3,000 doors nationally and over 45 countries globally, Silver Star has been defining and setting apparel trends for over 16 years.

FUEL-TV and Revolver Magazine (who will produce the Official Tour Program) have signed on as official ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL media partners.

Festival dates are as follows:

Date City Venue
---- ---- -----

7/10 San Bernardino, CA San Manuel Amphitheatre
7/11 San Francisco, CA Shoreline Amphitheatre at Mountain View
7/13 Seattle, WA White River Amphitheater
7/14 Nampa, ID The Idaho Center
7/16 Phoenix, AZ Cricket Wireless Pavilion
NM Hard Rock Casino Albuquerque pres.
7/17 Albuquerque, The Pavilion
7/18 Denver, CO Comfort Dental Amphitheatre
7/20 St. Louis, MO Verizon Wireless Amphitheater
7/21 Cincinnati, OH Riverbend Music Center
7/23 Camden, NJ Susquehanna Bank Center
7/24 Hartford, CT The Comcast Theatre
7/25 Montreal, QC Parc Jean Drapeau
7/27 Boston, MA Comcast Center
7/28 Holmdel, NJ P.N.C. Pavilion
7/30 Chicago, IL First Midwest Bank Amphitheatre
7/31 Indianapolis, IN Verizon Wireless Music Center
8/1 Atlanta, GA Aaron's Amphitheatre at Lakewood
Time Warner Cable Music Pavilion at
8/3 Raleigh, NC Walnut Creek
8/4 Virginia Beach, VA Virginia Beach Amphitheatre
8/6 Detroit, MI DTE Energy Music Theatre
8/7 Burgettstown, PA First Niagara Pavilion
8/8 Washington, DC Jiffy Lube Live
8/10 Tampa, FL Ford Amphitheatre
8/11 West Palm Beach, FL Cruzan Amphitheatre
8/13 Dallas, TX Superpages.com Center
8/14 Oklahoma City, OK Zoo Amphitheatre

For complete ticket and tour information visit: www.rockstarmayhemfest.com or www.livenation.com.

About Live Nation Entertainment:

Live Nation Entertainment (NYSE-LYV) is the largest live entertainment company in the world, consisting of five businesses: concert promotion and venue operations, sponsorship, ticketing solutions, e-commerce and artist management. Live Nation seeks to innovate and enhance the live entertainment experience for artists and fans: before, during and after the show. In 2009, Live Nation sold 140 million tickets, promoted 21,000 concerts, partnered with 850 sponsors and averaged 25 million unique monthly users of its e-commerce sites. For additional information, visit www.livenation.com/investors.

About the sponsors:

ROCKSTAR ENERGY DRINK

"The third year of the Rockstar Energy Drink Mayhem Festival looks to be one of if not the...most successful music tours of 2010. Rockstar Energy Drink is committed to music and proud to bring fans the biggest and best hard music festival in America." Mike Kelso, Director of Marketing

"ROCKSTAR is the world's most powerful energy drink. Enhanced with the potent herbal blend of Guarana, Ginkgo, Ginseng and Milk Thistle, ROCKSTAR is formulated to provide an incredible energy boost for those who lead active and exhausting lifestyles - from athletes to rock stars.

ROCKSTAR ENERGY DRINK is available in fourteen amazing flavors: Original, Sugar Free, Zero Carb, Juiced Mango Orange Passion Fruit, Juiced Guava, Juiced Pomegranate, Tropical Punched, Punched Citrus, Roasted Mocha, Roasted Latte, Roasted Light Vanilla, Roasted Espresso, Energy Cola, and Recovery Lemonade. ROCKSTAR ENERGY SHOTS are available in Wild Berry and Tropical Punch flavors. ROCKSTAR ENERGY GUM is available in Iced Orange and Iced Mint.

ROCKSTAR ENERGY DRINK is available at convenience and grocery retail outlets across the United States, Canada, Australia, Austria, Belgium, France, Ireland, New Zealand, Japan, Germany, Switzerland, Finland, Spain, The Netherlands, the United Arab Emirates, and throughout the United Kingdom."

SILVER STAR CLOTHING

Silver Star Casting Company is an "in demand" lifestyle clothing brand with an innovative style. Based in the apparel hub of So. California, Silver Star delivers trend setting merchandise to retailers nationwide. Seen on athletes and celebrities alike, the brand is available at The Buckle, Dillard's, Tilly's, Journey's, Pac Sun, Champs-Canada, Footlocker and more. In over 3,000 doors nationally and over 45 countries globally, Silver Star has been defining and setting apparel trends for over 16 years. "We are stoked to be part of this year's Mayhem Tour. Music has always been one of our driving passions and we are really excited to be sponsoring our own stage this year," said Silver Star Owner and CEO Luke Burrett.

JAGERMEISTER

Jagermeister is a proud sponsor of Rockstar Energy Mayhem Festival. Be sure to check out the Jagermeister Second Stage to catch exciting performances from Hatebreed, Shadows Fall, Chimaira and a local Jagermeister sponsored band. For those 21+, feel free to stop by the Jagermeister Booth to meet the lovely Jagerettes, for Jagermeister swag giveaways and for special autograph signings with Hatebreed, Shadows Fall, Chimaira, 3 Inches of Blood and Dan Jacobs of Atreyu. Jagermeister is dedicated to Music, not underage drinking. DRINK RESPONSIBLY.

HARLEY-DAVIDSON® Dark Custom:

This summer, HARLEY-DAVIDSON® is bringing the massive H-D Golden Horse Saloon on the road with the Rock Star Mayhem Festival. Visitors to the H-D Golden Horse Saloon can check out the Dark Custom line of motorcycles and enter to win a Forty-Eight, the newest addition to the H-D Dark Custom model lineup. Festival-goers can try out the "Thrill of the Throttle" riding experience on specially set up stationary Dark Custom bikes. The bikes allow riders to jump on, start up, rev the engine and shift through the gears without moving while an H-D rep shows them how to ride. The H-D Dark Custom line fuses minimalist design with vintage style evoking the adventurous spirit of the dawn of the 60's motorcycle rebellion. HARLEY-DAVIDSON Dark Custom features six compact and individually customizable motorcycles: The Nightster, Iron 883, Cross Bones, Fat Bob and Street Bob and the new Forty-Eight. For more information visit: www.h-d.com/darkcustom and http://www.facebook.com/darkcustom.

FUEL TV

"FUEL TV is thrilled to be official media sponsor of Rockstar Mayhem Festival for the second year in a row," says Daryl Berg, FUEL TV Director of Music. "We're excited to partner with Mayhem to offer a special sweepstakes to fly a lucky fan and a friend out to join the tour for a few stops in the Midwest and the South. Those lucky fans will get to see an amazing line up of bands. And we know firsthand because bands like Norma Jean, 3 Inches of Blood, and Shadows Fall have rocked FUEL TV's 'The Daily Habit' stage and our viewers love them."

FUEL TV is the only action sports cable and satellite network in the U.S. FUEL TV's programming covers the lifestyle and culture of skateboarding, snowboarding, surfing, BMX, freestyle motocross, and wakeboarding. Through its original and commissioned series and specials, short-form content, films, and prestigious event coverage, the channel features action sports athletes -- in motion and in exclusive interviews -- emerging musicians, celebrities, and breaking news. FUEL TV was launched July 1, 2003 and is seen in more than 30-million U.S. homes. FUEL TV also has dedicated networks in Australia and Europe and its content is viewed in more than 50 countries internationally. To subscribe to FUEL TV, call 877-4-FUEL-TV. For program times and other information, visit www.fuel.tv.

REVOLVER

Revolver, as the media leader in hard rock and heavy metal worlds is proud to team-up once again with the Rockstar Energy Mayhem Festival for a third straight year as their official media partner. As the No. 1 hard-rock and heavy-metal destination in the world, Revolver has been in print for 10 years, the magazine takes readers into the studio, onto the stage, and behind the scenes, providing in-depth information, mind-blowing original photography, and hilarious insights they can't find anywhere else. This summer's Mayhem Festival will be no exception! On June 22nd, Revolver will debut their new all-Mayhem issue on newsstands featuring 4 collectible covers with each of the tour's headliners: Korn, Rob Zombie, Lamb of God and Five Finger Death Punch. Mayhem fans will be treated to complimentary copies of the official Revolver Magazine Tour Guide, daily band signings at our traveling Revolver booth and exclusive guitar shredding lessons from the top players in the metal world. Revolver is also proud to announce that one lucky winner will get a chance to be the RevolverTV VJ for a day, and get to interview their metal idols exclusively on the Rockstar Energy Mayhem Tour this summer. See you in the pit!

IBANEZ

Ibanez is proud to support the 2010 Rockstar Mayhem Festival as this year's exclusive guitar sponsor. With Signature artists Munky (Korn / APEX Signature), Fieldy (Korn / K5 Signature), Matt Bachand (Shadows Fall / MBM Signature), Paul Romanko (Shadows Fall / PRB Signature), and Matt Snell (Five Finger Death Punch / SR 5 String), 2010's festival and Ibanez are ruthless allies. There's only one name that can adorn the headstock of a guitar capable of producing the pure, unadulterated mayhem these artists deliver and that name is Ibanez. http://www.ibanez.com/

CENTURY MEDIA

Century Media is proud to be a part of this year's Rockstar Mayhem Festival. In the past, we have been thrilled just to say we have one of our bands on the tour, but this year we are ecstatic to have three: In This Moment, Winds of Plague and 3 Inches of Blood! Each band brings a little something different to the table and shows the diversity of the label, which we think will really be a treat for the fans. 3 Inches of Blood are touring in support of their critically acclaimed, anthem filled album "Here Waits They Doom" while Winds of Plague's unique brand of symphonic hardcore is sure to get everyone riled up in the pit. In This Moment are set to release their brand new album, "A Star-Crossed Wasteland" right when the tour kicks off, so expect some new tunes belted out by lead singer (and Revolver's Hottest Chick in Metal) Maria Brink. We'll see you there!

ROADRUNNER RECORDS & THE END RECORDS

Roadrunner Records has been a big presence at the Rockstar Energy Drink Mayhem Fest since its inception in 2008, and this year will be no different. Roadrunner will represent in full force with two of the main stage headliners as well as with fan-friendly promotions on site. Fans can visit the Roadrunner Records tent and enter to win exciting prizes such as guitars autographed by Korn and Rob Zombie, a photo pass to shoot Rob Zombie from the photo pit, on-stage access to watch Korn's performance and many more amazing prizes that will help create the an experience of a lifetime at Mayhem.

The End Records will also be on site this year, selling the latest albums and limited-edition pieces from The End and Roadrunner, including Rob Zombie's Hellbilly Deluxe 2 and Korn's Korn III: Remember Who You Are. Fans who purchase an album will be eligible to meet the artist and get their album signed exclusively at the Roadrunner Records tent!

"The Omega Mailorder division of The End Records, in conjunction with Roadrunner records; is very proud to be a sponsor of this year's Rockstar Energy Drink Mayhem Festival. Stop by our table for exclusive autograph signings from bands such as Korn, as well as other mystery artists yet to be announced! Festival goers will also be able to purchase merchandise from the Roadrunner roster of bands playing the festival, as well as select titles from The End Records such as the new Danzig album! With so many goodies and surprises abound, you can't afford to miss this party. Let's get brutal kids, see you on the road!"

CANADIAN SPONSORS

HARLEY - DAVIDSON

Ever dream of riding a Harley®? Get one step closer to living the dream, on "The Simulator" in the Harley® area. All on your own, hop on, steer, change gears and rev it up, just like on the real thing. Get your photo taken on a Harley-Davidson® motorcycle to show to your friends, and enter to win a $500 gift card. You will also have the once-in-a-life-time opportunity to step into The Octagon(TM) to meet UFC® fighter Patrick Cote and get his autograph.

JAGER CANADA

Jagermeister is bringing more than just a name to Metal Mayhem. The German liquor giant will be unleashing their very own Jagermeister stage with performances by Hatebreed, Chimaira, Shadows Fall and many more! Mayhem also marks the induction of "JagerWorld". This exclusive lounge will be the haven for autograph signings with some of Mayhem's top acts, and provides a prime view of the Jagermeister stage. Stay tuned as Jagermeister will unveil more details and autograph schedules in the weeks to come!

Jagermeister, which translates to "master hunter", is one of the top shot brands in the world and sold in more than 80 countries worldwide. The liqueur is based on a secret recipe of 56 herbs, blooms, roots and fruits from around the world. Jagermeister, with the distinctive square bottle, was developed in 1934 in Germany. The brand quickly gained global fame through its innovative marketing, unique taste profile and its association with good times. Jagermeister, which is dedicated to music not underage drinking, is proud to be part of the music scene and an active supporter of up-and-coming musicians worldwide.

Jagermeister Liqueur 35% Alc./Vol. Distributed by PMA Canada, Oakville, ON. www.jagermeister.ca. Jagermeister is available in the following sizes in Canada: 100ml, 200ml, 375ml, 750ml, and 1140ml.

HEAVY MTL

Inaugurated in 2008, Heavy MTL is North America's premier metal and hard rock event. Featuring two full days of blistering live music from a collection of the world's loudest bands, Heavy MTL will shake the ground under the city of Montreal, Quebec on July 24th and 25th, 2010.

Heavy MTL is thrilled to be teaming up with the Rockstar Mayhem Festival to present top notch acts including Korn and Rob Zombie on Sunday, July 25th.

Also working with first-rate partners to push the fan experience to a whole new level, Heavy MTL and Rockstar Mayhem Festival will feature a Jagermeister World, Harley Davidson motorcycles and apparel booths, and much more. Don't miss your chance to see Budweiser's incredible BIG RIG - a 53' semi-trailer that literally transforms into a bar and viewing deck.

Source: Live Nation

CONTACT: Michael Moses, mmoses@bwr-la.com, or Greg Cortez,
gcortez@bwr-la.com of BWR Public Relations, +1-310-550-7776, for Live Nation;
or Liz Morentin of Live Nation, +1-310-975-6860, lizmorentin@livenation.com

Web Site: http://www.livenation.com/

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