BT Teams up With RRsat in Strategic Alliance

BT Teams up With RRsat in Strategic Alliance

LONDON and RE'EM, Israel, June 16, 2010/PRNewswire-FirstCall/ -- BT's Media & Broadcast division and RRsat Global Communications Network
Ltd (RRsat) announced today a five year strategic alliance. The alliance will
enable their customers to benefit from high quality broadcast services over a
deeper global reach - as well as being a catalyst to facilitate both
companies growth in their global media businesses.

The alliance will combine RRsat's world-class capabilities in content
management and global distribution services to the television and radio
broadcasting industries over satellite, fibre and IP with BT's Global Media
Network and existing satellite portfolio.

RRsat will gain access to BT's media switch in London linking in to its
Global Media Network, satellite services and offering dedicated bandwidth for
short-term event coverage, while BT's media customers will benefit from the
RRsat Global Network which offers extensive distribution coverage currently
provided to more than 550 channels using over 50 satellite platforms in more
than 150 countries.

Each company has agreed to bring between GBP5-GBP10million of additional
business to the other party.

BT Wholesale's Media & Broadcast director of global sales & marketing,
Mark Wilson-Dunn, said: "This is an important step towards the formation of a
global ecosystem to support the creation, movement and monetisation of
content, and we are delighted to be taking that step alongside RRsat."

David Rivel, founder and CEO of RRsat Global Communications Network, said
"Bringing together the energy, culture and capabilities of both parties - and
both our high quality service standards - promises exciting new prospects in
the global broadcast and satellite market, delivering significant benefits
for all our customers."

Notes to Editors

BT's Global Media Network provides access to all the key locations around
the world where content is either created or distributed. It offers low
operating costs, fast connectivity, bandwidth and low latency. It provides
99.999% availability with no single point of failure and the functionality to
control bandwidth allocation through online scheduling.

BT's continues to invest in its Global Media Network year on year and as
well as expanding the footprint, this investment is enabling M&B to offer
additional internet based applications and media file transfer capabilities.

For places beyond the reach of our terrestrial solutions, M&B offers
satellite solutions to over 100 countries, with hubs in a number of locations
around the world, with our greatest capabilities being developed in the UK,
Europe and across Africa.

For further information

BT

Enquiries about this news release should be made to the BT Group Newsroom
on its 24-hour number: 020 7356 5369. From outside the UK dial +44-20-7356-
5369. All news releases can be accessed at our web site:
http://www.btplc.com/News

RRsat

About BT

BT is one of the world's leading providers of communications solutions
and services operating in more than 170 countries. Its principal activities
include the provision of networked IT services globally; local, national and
international telecommunications services to our customers for use at home,
at work and on the move; broadband and internet products and services and
converged fixed/mobile products and services. BT consists principally of four
lines of business: BT Global Services, Openreach, BT Retail and BT Wholesale.

In the year ended 31 March 2010, BT Group's revenue was GBP20,911
million.

British Telecommunications plc (BT) is a wholly-owned subsidiary of BT
Group plc and encompasses virtually all businesses and assets of the BT
Group. BT Group plc is listed on stock exchanges in London and New York. For
more information, visit http://www.bt.com/aboutbt

About RRsat Global Communications Network Ltd

RRsat Global Communications Network Ltd. (NASDAQ: RRST) provides global,
comprehensive, content management and distribution services to the rapidly
expanding television and radio broadcasting industries, and communications
solutions to the maritime, terrestrial and aviation markets through
Station711, its mobile satellite arm. Through its proprietary "RRsat Global
Network," composed of satellite and terrestrial fiber optic transmission
capacity and the public Internet, RRsat is able to offer high-quality and
flexible global distribution services for content providers. RRsat's
comprehensive content management services include producing and playing out
TV content as well as providing satellite newsgathering services (SNG). RRsat
concurrently provide these services to more than 550 television and radio
channels, covering more than 150 countries. For more information, visit
http://www.rrsat.com

Safe Harbor Statement

This press release contains forward looking statements within the meaning
of Section 27A of the Securities Act of 1933, as amended, and Section 21E of
the Securities Exchange Act of 1934, as amended, including statements
regarding (i) the growth of our business and the television and radio
broadcasting industries, (ii) the success of the strategic alliance with BT,
(iii) our expectation to expand our client base and sell additional services
to our existing client base, (iv) our ability to expand the product and
service portfolio of Station711, (v) our ability to successfully integrate
the teleports we acquired, (vi) our ability to develop and commercialize the
RRinternetTV service, (vii) our expectation to extend the average length of
our contracts in the future, (viii) our ability to report future successes
and (ix) our intention to distribute dividends in the future and the size of
any dividends declared. These forward-looking statements involve known and
unknown risks and uncertainties and are based on current expectations,
assumptions, estimates and projections about the companies and the industry
as of the date of this press release. The company undertakes no obligation to
update forward-looking statements to reflect subsequent occurring events or
circumstances, or to changes in its expectations, except as may be required
by law. Forward-looking statements are subject to risks and uncertainties
that may cause actual results to differ materially from those contemplated by
the forward-looking statements, including the risks indicated in our filings
with the Securities and Exchange Commission (SEC). For more details, please
refer to our SEC filings and the amendments thereto, including our Annual
Report on Form 20-F for the year ended December 31, 2009 and our Current
Reports on Form 6-K.

Enquiries about this news release should be made to:

Company Contact Information:
Gil Efron, CFO
Tel: +972-8-861-0000
Email: investors@RRsat.com

External Investor Relations Contacts:
Ehud Helft / Kenny Green
Tel: +1-646-201-9246

Source: BT & RRsat Global Communications Network Ltd

Enquiries about this news release should be made to: Company Contact Information: Gil Efron, CFO, Tel: +972-8-861-0000, Email: investors@RRsat.com; External Investor Relations Contacts:
Ehud Helft / Kenny Green, Tel: +1-646-201-9246

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