Rentrak Announces Top Ten Movies-On-Demand Titles Week Ending March 21, 2010

Rentrak Announces Top Ten Movies-On-Demand Titles Week Ending March 21, 2010

PORTLAND, Ore., March 26 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT), today announced the top ten movies-on-demand (VOD) titles based on consumer transaction rate. Movies-on-demand are transactional (pay-per-purchase) films available through cable and telco providers.

According to the company's OnDemand Essentials service, the top ten most-viewed titles, per data collected from March 15, 2010 through March 21, 2010 include:

Rentrak Top Ten VOD Titles

RANK TITLE STUDIO VOD MPAA BOX
RELEASE RATING OFFICE
DATE ($M)
The Twilight Saga : New
1 Moon* Summit Ent 03/20/10 PG-13 296.6
Did You Hear About the
2 Morgans?* Sony 03/16/10 PG-13 29.6
3 Law Abiding Citizen Anchor Bay 03/17/10 R 73.4
4 Precious* Lionsgate 03/09/10 R 47.5
5 Ninja Assassin* Warner Bros. 03/16/10 R 38.1
6 The Fourth Kind* Universal 03/16/10 PG-13 25.5
7 Armored* Sony 03/16/10 PG-13 16.0
8 Hurt Locker* Summit Ent. 01/12/10 R 12.7
9 Couples Retreat* Universal 02/09/10 PG-13 109.2
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10 Astro Boy* Summit Ent 03/16/10 PG-13 19.6
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Source: Rentrak OnDemand Essentials, as dated, rank based on Transaction Rate. OnDemand Essentials includes reporting from Operator partners on Television On Demand usage. * Indicates day-and-date with home video release..

© Rentrak Corporation 2010 -Content in this chart is produced and/or compiled by Rentrak Corporation and its OnDemand Essentials data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the chart in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.

About OnDemand Essentials®

OnDemand Essentials, a service of Rentrak's Advanced Media & Information Division, provides operators, content providers (including broadcast/cable networks, studios) and advertisers with a transactional tracking and reporting system to view and analyze on-demand content. The product is an extension of Rentrak's Essentials suite of business intelligence products customized for the entertainment industry. OnDemand Essentials clients have password protected, near real-time, Web browser-based 24/7 access to on demand consumer usage data at various access levels based on business and privacy rules. A sophisticated toolset aggregates and reports data across multiple vendors in one easy to use report system. Clients using the OnDemand Essentials system are able to instantly analyze and interpret their own business data to identify trends, program and promote more effectively, as well as track their performance against the broader business sector in which they operate.

About Rentrak Corporation

Rentrak Corporation (NASDAQ:RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak is headquartered in Portland, Oregon, with additional offices worldwide in Los Angeles, New York City, Miami/Ft. Lauderdale, Argentina, Australia, Canada, China, France, Germany, Mexico, Russia, Spain and the United Kingdom. For more information on any of Rentrak's services, please visit www.rentrak.com.

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Contacts: Sallie Olmsted/Amanda Bartz
Rentrak Corporation
310-854-8124/8151

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Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, or Amanda Bartz,
+1-310-854-8151, both of Rentrak Corporation

Web Site: http://www.rentrak.com/

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