Quickie Launches National TV Campaign to Support Retail Sell-Through

Quickie Launches National TV Campaign to Support Retail Sell-Through

CINNAMINSON, N.J., March 3 /PRNewswire/ -- Quickie® Manufacturing, the largest cleaning tools manufacturer in the USA, whose popular mops, brushes, brooms and cleaning cloths are sold in more than 20,000 stores nationwide, announced today it is launching a national TV advertising campaign to promote its $19.95 Quickie® Microfiber Cleaning System, called "Around The House," with initial testing in the spring and full rollout in September 2010.

Rick Ensslen, VP of Marketing, is spearheading the TV campaign for Quickie®. "Quickie's® products are synonymous with great value and we are excited to be launching this national TV campaign to support our retail partners. Our TV campaign not only promotes the 'Around The House' product but will promote the Quickie® Brand at retail and the hundreds of products we offer consumers throughout North America. The initial response from our retail partners has been very rewarding."

Quickie's® TV commercial was produced by Convergence LLC, based in Orlando, FL, which will also handle media planning and placement. Kenny Taht, Convergence's CEO, said, "Quickie® Manufacturing really is a great American success story. They offer consumers a wide range of affordable, high-value cleaning products that make our lives easier and more productive. We are honored to work with Quickie® in their retail support TV campaign and look forward to a long and productive relationship with Quickie®."

Founded in 1950, Quickie® is the largest cleaning tools company in the United States, with facilities in New Jersey, Texas, North Carolina and Mexico. For more information on Quickie Manufacturing Company and retail placement, please contact Rick Ensslen at rensslen@quickie.com or call (856) 829-7900 x166.

Convergence LLC provides production and media services for a wide range of brand and "As Seen On TV" clients, including Disney, Google, Oreck, 3M and Wilson Tennis. For more information on Convergence LLC, please contact Brian Townsend at (407) 296-4100 or email at briant@goconvergence.com.

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/.

Source: Convergence LLC; Quickie Manufacturing

CONTACT: Rick Ensslen of Quickie Manufacturing, +1-856-829-7900 x166,
rensslen@quickie.com; or Brian Townsend of Convergence LLC, +1-407-296-4100,
briant@goconvergence.com

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