Crystal Light(R) and Sheryl Crow Make a Splash to Benefit The Nature Conservancy

Crystal Light(R) and Sheryl Crow Make a Splash to Benefit The Nature Conservancy

Consumers can support U.S. conservation of clean, fresh drinking water by purchasing Crystal Light powdered drink mix products on World Water Day*

TARRYTOWN, N.Y., March 22 /PRNewswire/ -- "Water is at the heart of Crystal Light, which is why we've selected today, World Water Day, to launch some very exciting programs in support of one of our greatest natural resources," said Steve Yucknut, Vice President, Sustainability, Kraft Foods. "We want to raise awareness across the country about the need to protect rivers and lakes right here in the U.S., key sources of clean, fresh drinking water."

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(Photo: http://www.newscom.com/cgi-bin/prnh/20100322/MM73138)

Crystal Light powdered beverages is collaborating with The Nature Conservancy (www.nature.org), a leading conservation organization working around the world to protect nature, to help preserve fresh drinking water sources around the country. "We've designed our programs so everyone can dive in and do their part," said Yucknut, the ideal person to announce the collaboration.

Crystal Light Pledges World Water Day Profits
-- Roughly half of the people in the United States receive their drinking
water from surface water sources like rivers and lakes, yet these
vital national resources are threatened in many places.
-- By 2015, a majority of U.S. states may face water shortages.
-- The average American uses 100 gallons of water a day.

These facts are alarming and Crystal Light recognizes the vital need to do something to conserve fresh water and engage others in the cause, as well. Today, World Water Day, Crystal Light will give to The Nature Conservancy 100 percent of the net profits from Crystal Light powdered drink mix products sold today -- no less than $350,000 and up to $750,000. The funds from Crystal Light will support priority river and lake projects across the U.S.

"There are practical solutions that can help us strike a balance between meeting our needs today and preserving nature's ability to continue meeting our needs in the future," said Nicole Silk, Managing Director, Global Freshwater Team, The Nature Conservancy. "The collaboration with Crystal Light will support five major freshwater conservation projects for some of America's most celebrated bodies of water." Projects include the Colorado River, Great Lakes Basin, Meramec River, Potomac River and Southern Rivers. See details at www.Facebook.com/CrystalLight.

Sheryl Crow Devotes Her Talent to the Cause

In support of protecting fresh water and to celebrate World Water Day, Crystal Light is offering fans an unforgettable experience - an exclusive, one-night-only, World Water Day Celebration Concert with internationally acclaimed recording artist and nine-time Grammy winner Sheryl Crow.

The concert will be held today, March 22, at 8 p.m., at the Hammerstein Ballroom, an intimate concert venue in New York City. Crystal Light will give 100 percent of the ticket price for this fantastic event to The Nature Conservancy to support river and lake projects across the U.S.

"Fresh water is a precious resource many of us take for granted. Knowing it's threatened in some areas of our country is an issue we can't ignore. I'm really proud to take part in this special benefit concert sponsored by Crystal Light in support of their collaboration with The Nature Conservancy," said Sheryl Crow.

After the concert, fans can view clips and photos on the Crystal Light Facebook fan page (www.Facebook.com/CrystalLight).

Everyone Can Dive In and Help

Even if they can't attend the concert, consumers can mark today -- World Water Day -- and help Crystal Light reach its goal of contributing up to $750,000 by buying Crystal Light when 100 percent of the net profits from Crystal Light powdered drink mix products sold today will be given to the Conservancy.

For information on the World Water Day Celebration Concert, become a fan of Crystal Light on Facebook at www.Facebook.com/CrystalLight. Follow @CrystalLight on Twitter (www.Twitter.com/CrystalLight) for more news and information.

*Purchase does not constitute a tax-deductible gift. The Nature Conservancy, 4245 North Fairfax Drive, Suite 100, Arlington, VA 22203.

About Crystal Light

With most flavors containing as few as five calories per serving, Crystal Light offers naturally and artificially sweetened, great-tasting beverage options, which provide the benefits of hydration. Crystal Light is available in 28 refreshing flavors and comes in a variety of convenient forms, including both single- and multi-serve packets. Crystal Light could be an excellent beverage option for people living with diabetes, because many flavors contain three grams or less of carbohydrates per serving and are considered a FREE exchange. For more information about Crystal Light, become a fan on Facebook (www.Facebook.com/CrystalLight), follow us on Twitter @CrystalLight (www.Twitter.com/CrystalLight) or visit www.CrystalLight.com.

About The Nature Conservancy

The Nature Conservancy is a leading conservation organization working around the world to protect nature. To date, the Conservancy and its more than one million members have been responsible for the protection of more than 18 million acres in the United States and have helped preserve more than 117 million acres in Latin America, the Caribbean, Asia and the Pacific. Visit The Nature Conservancy on the Web at www.nature.org.

About Kraft Foods

The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals. With annual revenues of approximately $50 billion, the combined company is the world's second largest food company, making delicious products for billions of consumers in more than 160 countries. The combined company's portfolio includes 11 iconic brands with revenues exceeding $1 billion -- Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gums; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Another 70+ brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com) (NYSE:KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

Photo: http://www.newscom.com/cgi-bin/prnh/20100322/MM73138
PRN Photo Desk, photodesk@prnewswire.comVideo: http://multivu.prnewswire.com/mnr/crystal-light/42616
Source: Crystal Light

CONTACT: Jessica Frost, +1-202-835-7297, jessica.frost@ketchum.com; or
Bridget MacConnell, +1-914-425-6979, bmacconnell@kraft.com, both for Crystal
Light

Web Site: http://www.crystallight.com/

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