Bounty 'Bring It' Campaign Launches Music Video On YouTube

Bounty 'Bring It' Campaign Launches Music Video On YouTube

World premiere video showcases humor and hilarity at the helm of the household care category

CINCINNATI, March 12 /PRNewswire-FirstCall/ -- Forget supermarket shelves and kitchen countertops, the latest place to see what's new from America's most popular paper towel brand is online! Joining the ranks of dancing babies, sneezing pandas and dance-crazed bridal parties is Procter & Gamble's (NYSE:PG) Bounty "Bring It" music video debuting on YouTube March 12, 2010 at www.youtube.com/watch?v=9sk2zBEjfX8.

The first-ever music video from the Bounty brand puts a captivating and humorous spin on a paper towel product demonstration set to rap music performed by the "Paper Towel Gang."

The video, approximately two minutes in length, showcases an actual Bounty product demonstration originally created by P&G's internal Research and Development team, in which 11 billiard balls are balanced atop one sheet of Bounty that is stretched taut across the mouth of a 10-inch bowl. The Bounty paper towel withstands the weight of the billiard balls without ripping or tearing. Then, for the ultimate test, five gallons of water are poured over the Bounty, which still holds up, showcasing the paper towel's strength, absorbency and durability.

"Our motivation for the 'Bring It' campaign is to empower moms to encourage creativity and learning-by-doing with their children, with the assurance that they can say 'yes to the mess' with Bounty," said Dave Lee, Procter & Gamble North American Bounty Delivery Brand Manager. "We are excited to release the music video as a way to bring one of our amazing product demonstrations to life, showcasing Bounty's benefits in a popular and highly entertaining way."

Part of the brand's "Bring It" campaign, the music video launch on YouTube, a social media and video sharing website, continues Bounty's commitment to connect with moms in ways that are relevant in today's changing media landscape. The video is the first in what will be a series of videos released on YouTube that are designed to entertain and educate the public about Bounty's benefits.

Bounty fans can follow the brand online and share the "Bring It" video with friends at the recently launched Facebook page: www.facebook.com/bounty.

About Bounty

Bounty has been America's most popular paper towel for more than 30 years. In the U.S., P&G offers the following premium two-ply paper towel products: Bounty Select-a-Size; Bounty White; Bounty Extra Soft; and Bounty Fun Prints. Additionally, P&G offers Bounty Basic, a quality one-ply paper towel as well Bounty Quilted Napkins. For more information on Bounty, visit www.quickerpickerupper.com.

About Procter & Gamble (NYSE:PG)

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Source: Procter & Gamble/Bounty

CONTACT: Laura Lewis, Procter & Gamble, +1-513-634-2778,
Lewis.la.1@pg.com; or Kourtney Marquis, MS&L, +1-212-468-3677,
kourtney.marquis@mslworldwide.com

Web Site: http://www.pg.com/

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