AT&T Springs Into Action With Live Mobile Coverage of NCAA(R) March Madness(R) and Hot New Device Promo

AT&T Springs Into Action With Live Mobile Coverage of NCAA(R) March Madness(R) and Hot New Device Promo

AT&T Mobile TV and AT&T Radio Will Keep College Basketball Fans Tuned In Select Quick Messaging Phones Discounted 50 Percent

DALLAS, March 12 /PRNewswire-FirstCall/ -- AT&T's forecast for spring: warmer weather, slam dunk mobile content and a hot new device promo. AT&T* announced today it will carry live mobile coverage of all 64 games of the NCAA® Division I Men's Basketball Championship through its AT&T Mobile TV and AT&T Radio services. Additionally, AT&T has launched a 50-percent off promo for some of its coolest quick messaging phones.

Live Coverage of Men's NCAA® March Madness®

Fans can catch every pass, shot and score of the NCAA Division I Men's Basketball Championship via AT&T Mobile TV and AT&T Radio as the result of an agreement with CBS.

Subscribers of both AT&T Mobile TV and AT&T Radio will be able to enjoy complete live coverage of the tournament as well as game highlights, score recaps and analysis directly from their compatible AT&T mobile phones. Coverage includes:

-- March 16: Opening Round game via ESPN
-- March 18 through April 5: NCAA Division I Men's Basketball
Championship games, beginning with first-round games, via CBS Sports

Additionally, on March 14, AT&T Mobile TV will air the NCAA Selection Sunday show on CBS.

On AT&T Mobile TV, fans can catch the action by tuning in to three new AT&T exclusive channels that have been added and dedicated to the tournament, along with the CBS Mobile and ESPN channels. Fans can access the games by clicking the TV icon on their AT&T Mobile TV device. On AT&T Radio, fans can find all the tournament games under Talk, News, and Sports; then choose NCAA® March Madness®. AT&T Radio subscribers can then browse by region and choose the game they want to follow.

AT&T Mobile TV is available for $9.99 per month and features popular live and time-shifted programming provided by FLO TV. New subscribers receive the first seven days of their subscription for free. For more information, including market availability and compatible handsets, visit www.att.com/mobiletv.

AT&T Radio is available for $6.99 per month and compatible with 40 handsets. To download AT&T Radio, customers can text NCAA to 7299 (standard messaging rates apply) or visit the AT&T App Center at www.att.com/appcenter. An unlimited data plan is required.

50 Percent Off Quick Messaging Phones

Also to kick off spring, AT&T is offering customers 50 percent off some of its most popular quick messaging phones. Equipped with full QWERTY keyboards for faster, easier texting, the following devices are included in the promotion. A voice plan and qualifying data plan is required on a two year service agreement for each phone.

-- Motorola Karma ($14.99 after $50 mail-in rebate) - Curvy and compact
messaging device with 2.0 megapixel camera, high-resolution display
and slide-out keyboard makes texting, blogging, tweeting and talking a
breeze.
-- LG Neon ($9.99 after $30 mail-in rebate) - Green and white touch
screen device with 2.0 megapixel camera and access to instant
messaging, mobile email, music services and more.
-- Pantech Reveal(TM) ($14.99 after $50 mail-in rebate) - Slim and snappy
slider that features an open-faced numeric keypad on the front of the
phone which slides vertically to uncover a full keyboard. Uniquely,
both sets of keys stay active simultaneously, giving users fast access
to numbers and letters at the same time.
-- Pantech Impact(TM) ($24.99 after $50 mail-in rebate) - New form factor
available in pink or blue featuring an OLED touch screen that lets
users send text messages, make calls, and control their music library
without having to open the phone. A sideways flip of the phone reveals
a full physical keyboard and a second display screen, allowing for a
fuller experience when typing longer messages.
-- Samsung Mythic(TM) ($129.99 after $50 mail-in rebate) - Enabled with
AT&T Mobile TV capability, which gives users access to live and
time-shifted TV programming from leading entertainment channels for
$9.99/month. The screen is a large 3.3 inch touch screen with
Samsung's TouchWiz(TM) user interface, which allows for quick access
to favorite features and has specially designed widgets for
personalization.
-- Samsung Flight(TM) ($129.99 after $50 mail-in rebate) - Vertical
sliding form factor with a full keyboard underneath that comes in red
and silver color options. A textured design and subtle ridge on the
back make it easy to text or use the touch screen with one hand.
-- Samsung Magnet(TM) ($9.99 after $30 mail-in rebate) - Incredibly slim
orange and black bar-shaped device with appeal to teens who need a
low-cost, quick messaging phone. Support for full HTML Web browsing
through the att.net mobile Web browser is also available for the
Pantech Reveal and Impact, and the Samsung Mythic and Flight devices.

Additionally, the new Motorola BACKFLIP(TM) with MOTOBLUR(TM), available now from AT&T, is perfect for basketball fans who want to keep track of which friends are celebrating and which friends are commiserating the tournament results through social networking. The device syncs contacts, posts, messages, photos and much more -- from sources such as Facebook®, MySpace, and Twitter®.

For a complete look at AT&T offerings, visit www.att.com.

For more information and detailed disclaimer information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

The NCAA, March Madness, and Men's Final Four are trademarks owned or licensed by the National Collegiate Athletic Association. All other licenses or trademarks are property of their respective holders.

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates - AT&T operating companies - are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse(SM) and AT&T |DIRECTV(SM) brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T's Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine's list of the World's Most Admired Companies.

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© 2010 AT&T Intellectual Property. All rights reserved. 3G service not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Source: AT&T Inc.

CONTACT: Heather Buffington, +1-404-986-1805, hbuffington@attnews.us,
for AT&T Inc.

Web Site: http://www.att.com/

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