Be Sensational with Maybelline New York, CVS/pharmacy and CHICAGO the musical

Be Sensational with Maybelline New York, CVS/pharmacy and CHICAGO the musical

Do You have what it Takes to be on Broadway?

NEW YORK, March 12 /PRNewswire/ -- Let us razzle dazzle you... Maybelline New York and CVS/pharmacy invite you to help decide who has what it takes to appear in CHICAGO the musical. This Spring, Broadway hopefuls everywhere will audition to win a walk-on role in the Broadway production of CHICAGO the musical as part of the "Be Sensational and Win" contest.

From March 15th to April 15th consumers can enter for a chance at stardom by visiting the exclusive micro-site -- besensationalandwin.com. Perform your favorite song from CHICAGO the musical, and download your audition video for a chance to win. Live auditions will take place on Monday, March 22nd at the Ambassador Theatre in New York, home to CHICAGO the musical, one of New York's longest running musicals. There and at the 150 E. 42nd Street CVS/pharmacy in New York City, Maybelline New York makeup artists will help both contestants and consumers get extra Broadway-ready with mini-makeovers as well as receive CVS/pharmacy coupons for discounts on Maybelline New York products.

Judges of the contest include current star of CHICAGO, actress and singer Michelle Williams, the CHICAGO casting team, and a Maybelline New York executive. The judges will have their say on every performance and will narrow down the entries to the top six finalists -- The Cellblock Six. However, it's the viewing public who determines who will make the cut for the role of a lifetime as a member of the cast of CHICAGO the musical. The walk-on role will include lines and depending on the winner's ability, singing and dancing. The winner also receives a trip for two to New York City, a professional makeup artist kit from Maybelline New York, a CVS/pharmacy gift card valued at $100 and more!

Public online voting takes place from April 19 -- May 7, 2010. The voters also get their chance at prizes as well, including an all-expense paid trip to New York City, CVS/pharmacy coupons, tickets to CHICAGO the musical, plus a meet-and-greet with the cast and special backstage tour.

During the entire month of April, Maybelline New York will support the "Be Sensational and Win" program through prominent in-store displays in more than 7,000 CVS/pharmacy locations featuring Lash Stiletto mascara and new Color Sensational lipcolor.

"This is a very exciting partnership for Maybelline New York," says Steve Lutz, Senior Vice President, Sales, Maybelline New York * Garnier. "Be Sensational and Win is the type of program that will excite the consumer within the in-store environment as well as drive her to engage with the brands through other impactful points of contact. We're excited CVS/pharmacy is our retail partner for this program."

"CVS/pharmacy is thrilled to be the retail partner for the Maybelline 'Be Sensational and Win' program," said Cheryl Mahoney, Vice President of Beauty, CVS/pharmacy. "We applaud Maybelline for giving beauty consumers a fresh and fun way to experience the Maybelline New York brand."

"Tried and true brands such as CVS/pharmacy, Maybelline New York and Chicago the musical resonate with people from all over the U.S.," says Barry Weissler, producer of CHICAGO the musical. "We couldn't think of two better partners for this program and to help us discover a new member for our sensational musical."

About CVS/pharmacy

CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE:CVS), is America's leading retail pharmacy with more than 7,000 CVS/pharmacy and Longs Drug stores. CVS/pharmacy is committed to improving the lives of those we serve by making innovative and high-quality health and pharmacy services safe, affordable and easy to access, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Caremark is available at http://info.cvscaremark.com/.

About Maybelline New York

Maybelline New York is available in over 90 countries worldwide. As the official makeup sponsor of Mercedes Benz Fashion Week, Maybelline New York combines technologically advanced formulations with on-trend expertise to create inspirational cosmetics with a spirited, accessible style. For more information, log onto www.maybelline.com for the latest news and product introductions, seasonal trends and advice. Also available in Spanish.

About CHICAGO the musical

Now celebrating more than 13 glorious years of girls, glitz and glamour on the Great White Way, the record-breaking smash hit musical CHICAGO is the sixth longest-running production in Broadway history. CHICAGO features a book by Fred Ebb and Bob Fosse, music by John Kander and lyrics by Fred Ebb, and is the winner of six 1997 Tony Awards including Best Musical Revival and the Grammy Award for Best Musical Cast Recording. Directed by Walter Bobbie and choreographed by Ann Reinking and produced by Barry and Fran Weissler, CHICAGO has become a worldwide phenomenon with productions in 24 countries and 11 languages since 1996. www.ChicagoTheMusical.com

Source: Maybelline New York

CONTACT: Robin Zucker, Zucker Public Relations, +1-212-535-1616,
zprny@aol.com, http://besensationalandwin.com/

Web Site: http://www.maybelline.com/
http://besensationalandwin.com/

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