Outdoor Channel Advances Randy Brown to Executive Vice President, Affiliate Sales and Marketing

Outdoor Channel Advances Randy Brown to Executive Vice President, Affiliate Sales and Marketing

TEMECULA, Calif., Feb. 24 /PRNewswire-FirstCall/ -- Outdoor Channel Holdings, Inc. (NASDAQ:OUTD), parent company of America's leader in Outdoor TV, today announced the promotion of Randy Brown to Executive Vice President, Affiliate Sales and Marketing at Outdoor Channel, from Senior Vice President. Since joining the Company, Mr. Brown has played a significant role in Outdoor Channel's expansion and entrance into key markets by securing and improving carriage across leading cable, satellite and telco companies.

"Randy is an invaluable member of our executive team and has made substantial contributions to our ongoing success," said Tom Hornish, COO at Outdoor Channel. "His outstanding leadership and sales expertise has earned him this well deserved promotion, and we certainly expect his accomplishments in the distribution arena to continue."

Mr. Brown joined Outdoor Channel in September 2007, bringing more than two decades of proven experience from companies such as ESPN and Tennis Channel. Together with his six-member sales force, he secured nearly 5 million additional subscribers in 2009.

According to Nielsen Media Research, Outdoor Channel was the fourth fastest growing network in 2009 and has 36 million subscribers as of February 2010. In addition, Outdoor Channel added 235 new systems carrying its channel in HD last year, increasing its HD presence by 2.5 million homes. The network's HD service now exceeds 4 million total subscribers; those subscribers receiving both the standard as well as the HD signal are included in Nielsen's Universe Estimate as only one subscriber.

"I'm proud to be an integral part of Outdoor Channel during this important growth period," said Mr. Brown. "The network has a loyal base of viewers centered around our top-quality programming, expert outdoor talent and contemporary branding. I am honored to play a role in expanding its reach and solidifying our position as the nation's category-leading entertainment company for the outdoors."

In June 2009, both Mr. Brown and his team were awarded two prestigious CableFAX Sales Executive of the Year Awards in the category of Affiliate Sales Person of the Year (Mid-Size Network) and Affiliate Sales Team of the Year (Large and Mid-Size Networks). He was also honored with a CableFAX 100 award in December 2009, recognizing the most influential professionals in the cable industry.

About Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc. (NASDAQ:OUTD) owns and operates Outdoor Channel, America's leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America's largest and highest quality producers of live sporting events and sports series for cable and broadcast television. Winnercomm also owns and operates the patented Skycam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information please visit www.outdoorchannel.com.

Source: Outdoor Channel Holdings, Inc.

CONTACT: For Company: Tom Hornish, Chief Operating Officer,
+1-951-699-6991 ext. 104, thornish@outdoorchannel.com; For Media: Nancy
Zakhary, Brainerd Communicators, Inc., +1-212-986-6667, nancy@braincomm.com

Web Site: http://www.outdoorchannel.com/

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