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Thursday, January 21, 2010

WAPA America Now Available on Comcast Throughout the San Francisco Bay Area

WAPA America Now Available on Comcast Throughout the San Francisco Bay Area

Puerto Rico's leading broadcaster continues expansion into California

MIAMI, Jan. 21 /PRNewswire/ -- WAPA America, the U.S. cable network arm of the leading broadcaster in Puerto Rico, WAPA Television, is now available throughout the San Francisco Bay Area on Comcast's "Selecto" and "Cable Latino" packages. Following recent launches in Comcast's Oregon, Southwest Washington and Denver markets, the December 17, 2009 launch in Northern California expands the network's coverage in the western region of the United States.

"Our diverse selection of original news, entertainment and sports programming appeals to Puerto Ricans everywhere," said Joe Ramos, President of WAPA Television. "The launch of WAPA America on Comcast's system throughout the Bay Area reflects the broad appeal of our programming and the rapid growth of the Puerto Rican population in California."

Broadcasting Puerto Rico's most popular local entertainment programming, WAPA America transmits nearly 100 hours per week of news and original and local entertainment content, including SuperXclusivo, the highest-rated local program on the Island. WAPA America offers a wide variety of top-quality original programming that appeals to all Hispanics, from news and sports to entertainment and comedy. Viewers can also enjoy exclusive sporting events, such as Puerto Rico Soccer League games, and top wrestling events featuring professional Puerto Rican contenders.

"We are pleased to add WAPA America to the wide variety of multicultural channels that we offer in Northern California, reinforcing Comcast's commitment to deliver programming that reflects the diverse needs and interests of our communities," said Elaine Barden, Vice President of Marketing for Comcast California.

Currently, WAPA America is viewed in more than 3,000,000 homes throughout the U.S. on major cable, satellite and telephony providers. WAPA America is currently available throughout Comcast's Bay Area systems on channel 630.

About WAPA America:

WAPA America originates from Puerto Rico and contains the best programming of WAPA-TV, Puerto Rico's leading broadcast network. WAPA America broadcasts Puerto Rico's most popular local entertainment programming, including SuperXclusivo, the highest rated local program in Puerto Rico, and more than 30 hours per week of local news. Currently, WAPA America is viewed in more than three million homes throughout the U.S. and distributed on major cable, satellite and IPTV providers, including Comcast, Time Warner Cable, Cox Communications, Bright House Networks, Cablevision, DirecTV, Verizon FiOS, and AT&T U-verse. WAPA-TV is a portfolio company of private equity firm InterMedia Partners. For a complete list of WAPA America's distribution, local channel and programming information, visit www.wapaamerica.com.

About Comcast Corporation:

Comcast Corporation (NASDAQ:CMCSA) (NASDAQ:CMCSK) (www.comcast.com) is one of the nation's leading providers of entertainment, information and communication products and services. With 23.8 million cable customers, 15.7 million high- speed Internet customers, and 7.4 million Comcast Digital Voice customers, Comcast is principally involved in the development, management and operation of cable systems and in the delivery of programming content.

Comcast's content networks and investments include E! Entertainment Television, Style Network, Golf Channel, VERSUS, G4, PBS KIDS Sprout, TV One, ten sports networks operated by Comcast Sports Group and Comcast Interactive Media, which develops and operates Comcast's Internet businesses, including Comcast.net (www.comcast.net). Comcast also has a majority ownership in Comcast-Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia.

Comcast's California Region, based in Livermore, California, serves more than 2.4 million customers in Northern and Central California. Comcast employs more than 7,000 local residents across the region.

First Call Analyst:
FCMN Contact:

Source: WAPA America

CONTACT: WAPA America, Katie Hamlin, +1-212.203.2866 (o), +1-646-705-2874
(c), khamlin@intermediaadvisors.com

Web site: http://www.wapaamerica.com/
http://www.comcast.net/


Profile: International Entertainment

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