Outdoor Channel Inks Exclusive Multi-Year Deal With Lee & Tiffany Lakosky

Outdoor Channel Inks Exclusive Multi-Year Deal With Lee & Tiffany Lakosky

Stars of 'The Crush with Lee & Tiffany' to Have Expanded Presence Across Outdoor Channel's Network, Web Site and at Industry Events

TEMECULA, Calif., Jan. 21 /PRNewswire-FirstCall/ -- Outdoor Channel Holdings, Inc. (NASDAQ:OUTD) , America's leader in Outdoor TV, today announced that it has entered into a new multi-year partnership with Lee and Tiffany Lakosky, the network's hallmark outdoor couple. Under the terms of the agreement, the Lakoskys will exclusively endorse Outdoor Channel programming on air and online with promotional spots and brand IDs; make appearances on the network's behalf at top trade and consumer shows; and provide fresh weekly content for its growing Web site, www.OutdoorChannel.com.

The new agreement reflects Outdoor Channel's ongoing investment in top-notch talent within the outdoor category. In addition to its quality programming, Outdoor Channel has become a popular digital destination for outdoor enthusiasts and provides its avid fans with opportunities to engage with its talent at leading events. The annual SHOT Show in Las Vegas from January 19-22 will be among the Lakoskys' upcoming Outdoor Channel appearances.

"Lee and Tiffany are clear Outdoor Channel fan favorites, and we are pleased to extend our relationship with the Lakoskys to elevate the Outdoor Channel brand," said Tom Hornish, COO for Outdoor Channel Holdings. "They are a tremendous asset to our pro-staff roster and represent a growing segment of the outdoor industry - married couples who participate in outdoor activities together."

"Outdoor Channel is a perfect fit for us with its proven history in delivering the best outdoor entertainment. We're happy to expand our scope of work with the network as we return for more adventures and introduce an added level of engagement with Outdoor Channel's digital platform and promotional events," said Lee Lakosky. "This is an ideal opportunity to stay in front of our fans on air, online and through appearances to showcase all facets of our action-packed hunting lifestyle," added Tiffany Lakosky.

Lee and Tiffany Lakosky are a youthful and energetic hunting duo. The couple has devoted themselves to the outdoor lifestyle and is extremely skilled in the art of hunting. They spend countless hours sharpening their skills, challenging each other and actively managing their land for trophy whitetails in eastern Iowa. Mr. Lakosky has always had a passion for hunting but that passion escalated in 1994 when he harvested his first Pope and Young whitetail. Mrs. Lakosky was introduced to the sport only six years ago and, at the time, thought that it would be a fun and interesting addition to her life but never imagined that it would turn into the passion that it has become.

   Lee and Tiffany Lakosky star in "The Crush with Lee & Tiffany."    About Outdoor Channel Holdings, Inc.  

Outdoor Channel Holdings, Inc. (NASDAQ:OUTD) owns and operates Outdoor Channel, America's leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America's largest and highest quality producers of live sporting events and sports series for cable and broadcast television. Winnercomm also owns and operates the patented Skycam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information please visit www.outdoorchannel.com.

First Call Analyst:
FCMN Contact: artz@braincomm.com

Source: Outdoor Channel Holdings, Inc.

CONTACT: Tom Hornish, Chief Operating Officer of Outdoor Channel
Holdings, Inc., +1-951-699-6991, ext. 104, thornish@outdoorchannel.com; or
media, Nancy Zakhary of Brainerd Communicators, +1-212-986-6667,
nancy@braincomm.com

Web Site: http://www.outdoorchannel.com/

---

Profile: International Entertainment