The Switch Inks Deal With AT&T to Expand Delivery of Live and On-Demand High Definition Programming

The Switch Inks Deal With AT&T to Expand Delivery of Live and On-Demand High Definition Programming

AT&T To Provide High Definition Television Circuits across More Than 20 States

MIAMI, Jan. 12 /PRNewswire-FirstCall/ -- AT&T* today announced a multi-year contract with The Switch(TM) to deliver broadcast video with live and on-demand high definition programming across more than 20 states. Owned and operated by Beers Enterprises, Inc. (BEI), The Switch provides video images and sound to the broadcast industry, including television networks, local broadcast stations, and producers and distributors of television programming.

Under the agreement, AT&T will provide High Definition Video Transport service (HDVT) across more than 130 metropolitan areas across the AT&T 22 state national footprint. The Switch will use (HDVT) circuits to transmit HD and Standard Definition content from its video switching locations in Los Angeles, New York, Washington, D.C., Miami, London and Toronto.

"With the help of AT&T, The Switch is able to offer High Definition circuits to broadcasters at cost-effective rates," said Scott Beers, President and CEO of Beers Enterprises Inc. "Not only will this help speed the transition to High Definition television, it will also help broadcasters deliver high quality video."

The first use of AT&T HDVT circuits by The Switch was for the live transmission of the Michael Jackson Memorial Service, July 7, 2009 from The Staples Center in Los Angeles.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About Beers Enterprises, Inc.

Beers Enterprises, Inc. (BEI) is owner and operator of The Switch, the leading video switching center in the New York metropolitan area. The Switch also provides advanced video switching services from its facilities in Los Angeles, Miami, Washington D.C. and from international locations, Toronto Canada, and London, England.

The Switch was created in 1991 to provide cost-effective, customer controlled television and audio signal routing services to the broadcast industry. Its customers include domestic and international television networks, common carriers, local broadcast stations, and producers and distributors of sports, entertainment, news, financial and public service television programming. The Switch has been embraced by the marketplace since its inception and has grown to its current market leadership position.

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates - AT&T operating companies - are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse(SM) and AT&T |DIRECTV(SM) brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T's Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine's list of the World's Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/.

© 2010 AT&T Intellectual Property. All rights reserved. 3G service not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

Cautionary Language Concerning Forward-Looking Statements

Information set forth in this press release contains financial estimates and other forward-looking statements that are subject to risks and uncertainties, and actual results might differ materially. A discussion of factors that may affect future results is contained in AT&T's filings with the Securities and Exchange Commission. AT&T disclaims any obligation to update and revise statements contained in this news release based on new information or otherwise.

First Call Analyst:
FCMN Contact:

Source: AT&T Inc.

CONTACT: Monique McKenzie of AT&T Inc., +1-404-986-1810, or mobile,
+1-404-536-0323, Monique.McKenzie@att.com; or Jessica Beers of Beers
Enterprises, Inc., +1-310-339-4017, Jessica.beers@theswitch.tv

Web Site: http://www.att.com/

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Profile: International Entertainment