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Tuesday, January 12, 2010

New Spanish-Language Reality Show Competition Focused on Healthy Living to Debut Exclusively on WAPA America

New Spanish-Language Reality Show Competition Focused on Healthy Living to Debut Exclusively on WAPA America

'Transformacion Total' (Total Transformation) Gives Contestants a Complete Makeover of Mind, Body and Soul

MIAMI, Jan. 12 /PRNewswire/ -- On January 30, Puerto Ricans and other Hispanics living in the United States can tune in to a new original reality show competition aimed at giving Puerto Ricans a Total Transformation of lifestyle, which will air in the United States exclusively on WAPA America, the U.S. cable network arm of Puerto Rico's leading broadcaster, WAPA Television.

The new show, titled "Transformacion Total" (Total Transformation), will place 18 contestants from all regions of Puerto Rico together in a house for 15 weeks where they will work with a group of professionals as they take important steps toward adopting a new, healthy lifestyle.

While living in the house the contestants will train physically, participate in seminars and receive counseling while overcoming various challenges as part of the competition. A team of experts, including doctors, nutritionists, physical trainers, motivational coaches, image consultants and psychologists, will guide the contestants as they work to adopt healthy lifestyle habits.

Former Miss Universe Zuleika Rivera will host the competition, which will be based on a point system that takes into account the contestants' healthy lifestyle transformation, participation in the different challenges, ability to live together in the house, and performance in the Final Challenge. The show's grand prize winner will receive $50,000 in cash, in addition to other prizes.

"This show will provide a wonderful opportunity to help the contestants adopt a healthy, well-rounded lifestyle and improve their self-esteem," said Jose E. Ramos, President of WAPA Television. "The show will serve not only to transform the contestants inside and out, but will educate viewers everywhere on proper nutrition and healthy lifestyles."

The program will be produced by WAPA with the support of major United States- and Puerto Rico-based sponsors, including Walmart, Chrysler, Subway, AT&T, Goya, General Mills and Glaxo, among others. Puerto Rico-based healthcare provider Triple S will be the title sponsor.

Beginning January 30, 2010, a new episode of "Transformacion Total" will air every Saturday night throughout the season. Auditions are currently being held throughout Puerto Rico.

For more details on the show, viewers can log on to www.wapa.tv/tt.

Currently, WAPA America is viewed in more than three million homes throughout the U.S. and distributed on major cable, satellite and telephony providers.

About WAPA America:

WAPA America originates from Puerto Rico and contains the best programming of WAPA Television, Puerto Rico's leading broadcast network. WAPA America transmits Puerto Rico's most popular local entertainment programming, including SuperXclusivo, the highest rated local program in Puerto Rico, and more than 30 hours per week of local news. Currently, WAPA America is viewed in more than three million homes throughout the U.S. and distributed on major cable, satellite and IPTV providers, including Comcast, Time Warner Cable, Cox Communications, Bright House Networks, Cablevision, DirecTV, Verizon FiOS, and AT&T U-verse. WAPA-TV is a portfolio company of private equity firm InterMedia Partners. For a complete list of WAPA America's distribution, local channel and programming information, visit www.wapaamerica.com.

First Call Analyst:
FCMN Contact:

Source: WAPA America

CONTACT: Katie Hamlin, +1-646-705-2874(m),
khamlin@intermediaadvisors.com, for WAPA America

Web site: http://www.wapaamerica.com/


Profile: International Entertainment

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