Media's A-List Approve Kid-Friendly Germ-Free Flu Gadget: Kidz-Med 5-in-1 Non Contact Thermometer

Media's A-List Approve Kid-Friendly Germ-Free Flu Gadget: Kidz-Med 5-in-1 Non Contact Thermometer

Good Morning America, Rachel Ray Show, Chicago Tribune Features

WESTON, Fla., Jan. 12 /PRNewswire-FirstCall/ -- Keeping a child germ-free during the flu season can seem like an impossible task. To assist parents and caretakers alike, a parent tested, parent approved trauma-free, non-contact thermometer attempts to help with the affects of pesky germ invaders.

American Scientific Resources, Inc. (Pink Sheets: ASFX) (the Company), parent company for the Kidz-Med brand, is delighted to see how the media's A-list, including Good Morning America, the Rachel Ray show and the Chicago Tribune, are set to feature the Kidz-Med 5-in-1 non contact thermometer as a top, kid-friendly germ-free product.

Good Morning America

On Wednesday, January 13 around 8:30AM EST, Becky Worley, ABC's technology contributor plans on telling American's all about the benefits of the Kidz-Med 5-in-1 non-contact thermometer in a flu gadget segment. Good Morning America is the flagship national morning news and magazine show produced by ABC Television. Check your local listings for times across the US. (http://abcnews.go.com/GMA)

Rachel Ray Show

The type of thermometer that Rachel Ray will feast her eyes on this week isn't the kind for cooking. Sharon Vinderine, President of PTPA Media, will be speaking about the Kidz-Med 5-in-1 non-contact thermometer during a taping of Rachel Ray for a segment on top kid-friendly products. The nationally syndicated, Emmy® Award-winning talk show Rachael Ray is distributed and produced by CBS Television Distribution in association with Harpo Productions, Scripps Networks and Watch Entertainment. Airing for this particular segment is not yet scheduled, and will be announced when the date is available. (www.rachelray.com)

Chicago Tribune

Featured as a kid-friendly germ fighter, the Tribune gives an answer as to why a consumer should buy the Kidz-Med 5-in-1 non-contact thermometer: "You can take a temperature while a child is sleeping." For many parents with multiple children, or for those with one, that would be reason enough.

(http://www.chicagotribune.com/features/family/sc-fam-germ-fighters-for-ki ds-0107-20100108,0,7453635.story)

Jason Roth, Senior Vice President and Director of Business Development, commented, "We are excited to see that the media's 'A-list' are featuring our non-contact, hygienic thermometer as a must-have during the flu season. Our new non-contact thermometer will be launching this year, and we hope for similar attention to be drawn to it too."

About American Scientific Resources, Inc.

American Scientific Resources, Inc. is a holding company for wholly owned subsidiary, Kidz-Med. The Company's objective is to design innovative health and safety technologies, develop intellectual property, and to locate, acquire, introduce and promote innovative health and safety products that are successfully sold abroad. For more information, visit the corporate web site at www.americansci.com and the Company's brand, Kidz-Med, at www.kidzmed.com for product information.

Safe Harbor

This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

   Contact:   American Scientific Resources Investor Relations   E-mail IR@americansci.com   Or call 561-948-4863  

First Call Analyst:
FCMN Contact:

Source: American Scientific Resources, Inc.

CONTACT: American Scientific Resources Investor Relations,
IR@americansci.com, +1-561-948-4863

Web Site: http://www.americansci.com/

---

Profile: International Entertainment