The Leading 'Away TV' Network Announces Research Leadership Panel

The Leading 'Away TV' Network Announces Research Leadership Panel

NEW YORK, Jan. 25 /PRNewswire/ -- TCN Media, the sales and marketing division of TargetCast Networks, today announces its Research Leadership Panel for March 2010. TCN's program offers key clients and agencies the opportunity to schedule and run a four week video advertising flight reaching millions of "away" television viewers. The robust program features category exclusivity, custom creative, and substantial fact-based research and key learning to support participation in the TCN's growing network of television screens located in national restaurant chains.

"Our client and agency partners are very interested in making video advertising investments that leverage our patented platform reaching on-the-go audiences from 6 am to midnight. More importantly, our media offering enables our clients to reach our viewers when they are away from home and actively making a variety of buying decisions," said Jerry Hall, President/CEO of Targetcast Networks. "Moreover, this latest program underscores our leadership position in delivering quality audiences, verified by Nielsen and other accepted metrics to support video advertising investments," Hall said.

Dan DeSmet, VP Marketing, stated that this is TCN's second Nielsen Study in the last year. "In addition, we continue to work with Kelton Research to offer our clients custom research studies as part of their advertising campaigns displayed on our television screens in Applebee's, Outback, Chili's, Einstein's and others in casual and fast casual restaurant brands. We provide our clients and agencies with effective third-party audience, advertising effectiveness, and when appropriate actual sales increase information. For the first time, our twice-yearly Nielsen Research will qualify each category exclusive participant a position in our second quarter focus group sessions," said DeSmet.

The company's current 1,350 locations and 3,500 screens deliver 35 million commercial views per month, featuring high frequency exposures and an average 65 minute dwell time. "Our network has consistently demonstrated the ability to engage viewers and provides a great opportunity for current and new national advertising partners to benefit from our investment in quality exposures and metrics in one seamless package," said Hall.

   For More Information    TargetCast Networks, Inc.   152 Madison Avenue, Suite 2300   New York, NY  10016   T 646.205.2263  

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Source: TargetCast Networks

CONTACT: TargetCast Networks, Inc., +1-646-205-2263

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Profile: International Entertainment