Rentrak Reports Engagement Metrics for Week Ending December 6, 2009

Rentrak Reports Engagement Metrics for Week Ending December 6, 2009

--'Stickiness' Index Measures Viewer Involvement--

PORTLAND, Ore., Dec. 14 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT) , a leader in multi-screen media measurement serving the entertainment and advertising industries, released the "Stickiness" Index for the week of November 30 through December 6, 2009. The "Stickiness" Index lists the top-25 "stickiest" 30-minute, 60-minute and 120-minute primetime programs based on proprietary information derived from Rentrak's TV Essentials service which tracks anonymous set-top-box viewing information.

The "Stickiness" Index is based on the average percentage of the program viewed, divided by the average percentage viewed for all series of that duration during Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm). Programs with the most engaged viewers will have higher "stickiness" indexes.

As more programs move into repeats, the "Big 4" networks (ABC, CBS, FOX and NBC) had the lowest number of series in the top-25 since the beginning of the broadcast season. Additional insights from the period of November 30 through December 6, 2009 show that the Hallmark Channel and Nickelodeon are the cable channels with the "stickiest" programs; each with three series in the top-25. In addition, Holiday-themed specials were especially "sticky," accounting for 5 spots in the top-25 list.

   Week of 11/30/2009 - 12/06/2009:     Index      Rating   Rank       Rank     Series                          Network     Index   -----      ------   ------                          -------     -----     1          10     iCarly                          NICK         179   ---         ---     ------                          ----         ---     2         117     Debbie Macomber's Mrs. Miracle  HALL         170   ---         ---     ------------------------------  ----         ---     3          84     Monk                            USA          167   ---         ---     ----                            ---          ---     4           7     Desperate Housewives            ABC          154   ---         ---     --------------------            ---          ---     5         163     Sortilegio                      UNIV-B       153   ---         ---     ----------                      ------       ---     6         165     Twelve Men of Christmas         LIFE         151   ---         ---     -----------------------         ----         ---     7          19     Private Practice                ABC          149   ---         ---     ----------------                ---          ---     8           9     Brothers and Sisters            ABC          148   ---         ---     --------------------            ---          ---     9         193     En nombre del amor              UNIV-B       147   ---         ---     ------------------              ------       ---    10          17     House                           FOX          147   ---         ---     -----                           ---          ---    11          96     White Collar                    USA          145   ---         ---     ------------                    ---          ---    12         138     Wow Wow Wubbzy                  NICKJR       144   ---         ---     --------------                  ------       ---    13         120     The Ultimate Fighter            SPKE         142   ---         ---     --------------------            ----         ---    14          18     Survivor: Samoa                 CBS          142   ---         ---     ---------------                 ---          ---    15          40     Bones                           FOX          140   ---         ---     -----                           ---          ---    16          46     Ghost Whisperer                 CBS          139   ---         ---     ---------------                 ---          ---    17          23     Private Practice                ABC          139   ---         ---     ----------------                ---          ---    18          61     NUMB3RS                         CBS          139   ---         ---     -------                         ---          ---    19         438     Mexican Primera Division Soccer TELMUN-B     138   ---         ---     ------------------------------- --------     ---    20         139     The Christmas Card              HALL         137   ---         ---     ------------------              ----         ---    21          64     Merry Christmas Drake & Josh    NICK         137   ---         ---     ----------------------------    ----         ---    22          91     Dora, the Explorer              NICK         134   ---         ---     ------------------              ----         ---    23         243     Ghost Hunters                   SYFY         134   ---         ---     -------------                   ----         ---    24         273     The National Tree               HALL         132   ---         ---     -----------------               ----         ---    25         132     Wonder Pets!                    NICKJR       132   ---         ---     ------------                    ------       ---   

The "Stickiness" Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min). Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-8pm) programs, includes roll up of air times. Excludes local programming and all premium non ad-supported channels.

About TV Essentials

Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes. The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.

About Rentrak Corporation

Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides unique and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction® distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials(TM) suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/ Ft. Lauderdale. For more information on any of Rentrak's services, please visit www.rentrak.com.

   Contacts: Rogers & Cowan for Rentrak Corporation             Sallie Olmsted                         Amanda Bartz             (310) 854-8124                         (310) 854-8151             solmsted@rogersandcowan.com            abartz@rogersandcowan.com  

First Call Analyst:
FCMN Contact:

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &
Cowan for Rentrak Corporation

Web Site: http://www.rentrak.com/

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Profile: International Entertainment