Academy of Television Arts & Sciences and its Foundation Choose Two New Agencies for Public Relations Representation

Academy of Television Arts & Sciences and its Foundation Choose Two New Agencies for Public Relations Representation

NORTH HOLLYWOOD, Calif., Nov. 11 /PRNewswire/ -- After an extensive search, the Academy of Television Arts & Sciences and the Television Academy Foundation have hired two public relations firms as their respective agencies of record for 2010, it was announced today by John Shaffner, Chairman and CEO of the Television Academy, Jerry Petry, Chairman of the Television Academy Foundation and Alan Perris, Television Academy COO.

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The Academy has named BNC Public Relations and Marketing to oversee media relations for all of its many programs and activities, including the 2010 Primetime Emmy® Awards, the Creative Arts Emmy Awards, Los Angeles Area Emmy Awards, Television Hall of Fame Ceremonies, Television Academy Honors, membership events, emmy Magazine, as well as day-to-day corporate communications.

The Television Academy Foundation, the 501(c)(3) arm of the Academy, has selected Beck Media & Marketing to handle strategic communications for the Foundation and its programs. These include the Archive of American Television and its recently launched web-destination, EmmyTVLegends.org, the College Television Awards, the well-regarded Foundation summer internship program, Fred Rogers Memorial Scholarship, the Virtual Academy and annual Golf Tournament and Charity Auction events.

"This two-agency strategy just made sense," commented Perris in making the announcement. "The past few years have seen a tremendous simultaneous expansion of programs and activities for the Television Academy and its Foundation, as well as the need to properly address and service new media platforms. To create additional awareness of the Academy's programs to honor excellence as well as its membership activities and benefits and to increase the profile of the Foundation's educational and preservation efforts, we knew that both entities would benefit from a division of labor, talent and expertise."

"There was tremendous interest in representing our account," said John Shaffner, Chairman and CEO of the Television Academy. "We believe BNC's breadth of experience in the areas of talent, events management, television and new media, along with their knowledge of consumer lifestyle branding, is the perfect public relations fit and will serve us well as we move into a new decade."

"The range of Foundation programs has grown markedly in recent years to include ambitious web initiatives, vibrant educational programs, and extensive fund-raising activities," said Jerry Petry, Chairman of the Board of the Academy of Television Arts & Sciences Foundation. "Beck Media's extensive experience in television, coupled with its demonstrated success in the emerging digital, social and alternative media space make the agency an ideal choice for the Foundation's future PR needs."

Earlier in 2009, Beck Media & Marketing handled traditional and digital publicity for the launch of EmmyTVLegends.org and the Foundation's Primetime Emmy®-season online auction fundraiser.

The Lippin Group will continue to handle public relations for the Television Academy and its Foundation during this transition period, through the end of 2009.

About the Academy of Television Arts & Sciences

The Academy of Television Arts & Sciences, founded in 1946 at the birth of the medium, is a non-profit organization devoted to the advancement of telecommunication arts, sciences and creative leadership. Known for recognizing outstanding programming through its Primetime Emmy® Awards, the Television Academy also publishes emmy Magazine. Its charitable Foundation, meanwhile, operates the Archive of American Television, College Television Awards, acclaimed student internships and other educational outreach programs. For more information on the Academy of Television Arts & Sciences, its many industry-related programs and services, including year-round events, please visit www.emmys.tv.

About BNC (Bragman Nyman Cafarelli) Marketing and PR

Pioneers in the strategic development and use of non-traditional marketing and PR solutions, BNC is a leading national firm operating throughout the lifestyle/pop culture and entertainment arenas. With offices in Los Angeles and New York and a staff of more than 120, the company executes brand-based marketing programs, integrating such core competencies as media relations, event marketing, influencer outreach, product integration and sponsorships and grassroots promotions. BNC represents more than 100 celebrity clients, numerous television campaigns, entertainment companies and produces and/or publicizes nearly 200 events a year. In addition, BNC represents companies across such sectors as fashion, automotive, beauty, hospitality, wines, spirits, beer, gaming, wireless, retail, finance, publishing and sports. For more information on BNC and its clients, please visit www.bncpr.com.

Academy of Television Arts & Sciences Foundation

Established in 1959 as the charitable arm of the Television Academy, the Academy of Television Arts & Sciences Foundation is dedicated to utilizing the resources of the Television Academy and the artistry of television to preserve and celebrate the history of the medium, while educating and guiding those who will shape its future. The Foundation is responsible for the Archive of American Television, as well as education programs such as the College Television Awards and its renowned student internship program. For more information on the Foundation, the Television Academy and its many industry-related programs, services and year-round Academy events, please visit www.EmmysFoundation.org.

Beck Media & Marketing

Beck Media & Marketing provides strategic communications support engineered to help its clients achieve their business goals. Working at the intersection of entertainment and technology, the Los Angeles-based agency represents television studios, producers and programs; consumer web destinations; digital media technology innovators; mobile entertainment companies, and other firms. For more information, visit www.beckmedia.com.

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Source: Academy of Television Arts & Sciences

CONTACT: Chris DiIorio of BNC Marketing and PR, +1-310-854-4866,
cdiiorio@bncpr.com; or Todd Beck of Beck Media & Marketing, +1-310-689-7363,
Todd@beckmedia.com

Web Site: http://www.emmys.tv/
http://www.bncpr.com/
http://beckmedia.com/
http://www.emmysfoundation.org/

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Profile: International Entertainment