Omelet Retains Marketing Duties for Upcoming 82nd Annual Academy Awards(R)

Omelet Retains Marketing Duties for Upcoming 82nd Annual Academy Awards(R)

LA Agency Tapped For Second Year in a Row to Extend Successful 'Biggest Movie Event of the Year' Theme For The Oscars(R)

LOS ANGELES, Nov. 11 /PRNewswire/ -- Omelet (www.omeletla.com), a hybrid creative and entertainment agency recognized for its big ideas and innovative use of non-traditional media, announced today that it has been awarded strategic and creative duties for the marketing campaign for the 82nd Annual Academy Awards show scheduled to air on March 7th at 5PT/8ET on ABC. Omelet won the repeat business without a competitive review.

As a continuation from last year's theme The Biggest Movie Event of the Year and a new focus on the TEN movies that will be nominated for best picture this year, Omelet aims to expand on the success of the campaign by developing an even more non-traditional approach to marketing the global awards show. As a result, this year's campaign will feature various elements ranging from social networking components and original content to completely integrating the theme of the campaign across all traditional and non-traditional mediums and partner channels.

"We're thrilled to be working with Omelet again. They are incredibly innovative and talented, but also have a great passion and reverence for the Academy Awards," said Janet Weiss, Director of Marketing for the Academy. "This year, we have tasked Omelet to ramp up the success of last year, and engage a younger and broader audience of movie-goers to tune in and enjoy what is truly the biggest movie event of the year."

The campaign will kick off much earlier than has been traditionally done as a way to create buzz and insight dialogue between consumers. The Academy chose Media Storm as its media buying agency of record.

"Working with Janet and her team at the Academy of Motion Picture Arts and Sciences has been an incredible experience and we are excited to be doing it again this year," said Steven Amato, Partner, Omelet. "We will continue to have a laser focus on attracting a new and rabid fan base and work hard to create an experience that truly lives up to the power of the Oscars and what people love about movies."

More details about the upcoming 82nd Annual Academy Awards can be found at www.oscars.org

ABOUT THE ACADEMY AWARDS

Academy Awards for outstanding film achievements of 2009 will be presented on Sunday, March 7, 2010, at the Kodak Theatre at Hollywood & Highland Center®, and televised live by the ABC Television Network. The Oscar presentation also will be televised live in more than 200 countries worldwide.

ABOUT OMELET

OMELET is a Los Angeles based full-service branding, advertising and entertainment big ideas company comprised of egoless creative entrepreneurs. Omelet specializes in creating big ideas designed to solve a brand's core business challenge. At the forefront of the ever-evolving marketing landscape, Omelet is helping to redefine how brands and entertainment co-exist. Omelet has worked with a variety of clients including ABC, The Academy of Motion Picture Arts & Sciences, A&E Networks, Anheuser-Busch, Amstel Light, The Coffee Bean & Tea Leaf, EA, Eye-Fi, Focus Features, Fox Mobile Studios, Fox TV Studios, G4 Network, Interscope Records, Microsoft, NBC Universal, Sony Pictures Entertainment, Sony Television Studios, TBS, TNT, Toyota, USA Networks, Vivendi Games, Warner Bros and Xbox.

First Call Analyst:
FCMN Contact:

Source: Omelet

CONTACT: Michelle Van Jura of Intersect Communications,
+1-646-781-9323, mvj@intersectcom.com, for Omelet

Web Site: http://www.omeletla.com/

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Profile: International Entertainment