Rentrak Inks Deal With Jewelry Television

Rentrak Inks Deal With Jewelry Television

--Jewelry Television Joins Rentrak's Growing List of Clients--

PORTLAND, Ore., Oct. 7 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT) , a leader in multi-screen media measurement serving the entertainment and advertising industries, today announced a television measurement agreement with Jewelry Television, the nation's only home shopping network dedicated to the sale of fine jewelry and loose gemstones. Jewelry Television airs live programming 24 hours a day, seven days a week and the network is the 11th largest fine jewelry retailer in the United States and is distributed to more than 80 million households.

Jewelry Television will use Rentrak's industry-leading TV Essentials linear television measurement service to identify and target consumers that have a high propensity to view home shopping networks. Having insight to promote and target the right consumer will provide a competitive advantage to Jewelry Television.

"Given the current economic climate, it is more essential than ever for Jewelry Television to understand the viewing patterns of our audience so that we can program more effectively for our customers, assess the impact of new and existing product offerings and promote additional tune-in to our network," said Tim Matthews, President and CEO of Jewelry Television. "After a thorough evaluation, we were convinced that Rentrak's TV Essentials system is the best service on the market to be able to deliver a strong media return on our investment."

"As an un-rated network, Jewelry Television has never before been able to study how viewers are consuming their content. The ability to evaluate viewership patterns combined with their deep understanding of their customer behavior will provide Jewelry Television the necessary knowledge to more effectively manage their business," said Carol Hinnant, Senior Vice President of Business Development, Advanced Media and Information division at Rentrak Corporation.

About TV Essentials®

Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes. The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.

About Rentrak Corporation (NASDAQ:RENT)

Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides unique and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction® distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials(TM) suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/ Ft. Lauderdale. For more information on any of Rentrak's services, please visit www.rentrak.com.

   Contact for Rentrak Corporation:   Sallie Olmsted / Amanda Bartz   Office: 310-854-8124 / 310-854-8151   E-mail: solmsted@rogersandcowan.com / abartz@rogersandcowan.com  

First Call Analyst:
FCMN Contact:

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both for Rentrak
Corporation

Web Site: http://www.rentrak.com/

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Profile: International Entertainment