Purple Cowboy Wines Support Tough Enough To Wear Pink: Thanks 'O', The Oprah Magazine for Featuring the Pink Simba Guitar

Purple Cowboy Wines Support Tough Enough To Wear Pink: Thanks 'O', The Oprah Magazine for Featuring the Pink Simba Guitar

NAPA VALLEY, Calif., Oct. 20 /PRNewswire/ -- Purple Cowboy Wines from Paso Robles, California's cowboy wine country wants you to take a moment to ask the question:

Are You Tough Enough To Wear Pink?

Tough Enough To Wear Pink is the western community's grassroots organization to raise awareness and money for families facing breast cancer at rodeos across the U.S. and Canada. Celebrating its Fifth Anniversary this year, TETWP began as a one-night challenge at the Wrangler National Final Rodeo in Las Vegas and blossomed into a movement that has captured the generous spirit of the people of the west.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091020/SF95569)

The original challenge was to the professional rodeo riders to wear pink on one night of the final competition to remind women to get their annual mammogram. Five years later, the idea has spread to rodeos large and small in communities across the U.S. and Canada. The majority of the money raised at events stays locally, helping women and their families facing the disease.

Purple Cowboy is the official wine of TETWP and donates a portion of their sales to support the campaign. The Fifth Annual TETWP night will be held on Wednesday, December 9, 2009 at the Thomas and Mack Arena in Las Vegas during the Wrangler National Finals Rodeo, rodeo's biggest competition. To celebrate, Purple Cowboy will be poured by the glass at many of the most popular Las Vegas watering holes throughout the month of December. In addition, in partnership with the exclusive Palms Place Hotel and Spa in Las Vegas, the cowboy wine is pleased to be featured in a very special lodging package for WNFR fans with wine dinners, receptions, luxury transport to the WNFR, VIP club access and room upgrades.

In related news, the Tough Enough To Wear Pink custom Simba guitar was featured in the October issue of "O" the Oprah Magazine. A portion of the guitar sales will also go to TETWP.

   Says the Purple Cowboy:   "I am pleased to announce I am tough enough to play a pink guitar".   

Purple Cowboy wines are Tenacious Red, a juicy red blend of Cabernet Sauvignon and Syrah, and Knight Rider, a delicious Purple Cowboy Merlot. The wines are made in the cowboy style to be juicy, red and guaranteed to stain your teeth purple. Nothing that a good teeth brushing can't fix.

For more info visit: purplecowboywines.com, toughenoughtowearpink.com, palmsplace.com, prorodeo.com

First Call Analyst:
FCMN Contact:

Photo: http://www.newscom.com/cgi-bin/prnh/20091020/SF95569
http://photoarchive.ap.org/
AP PhotoExpress Network: PRN12
PRN Photo Desk, photodesk@prnewswire.com

Source: Purple Cowboy Wines

CONTACT: Terry Wheatley, Chief Marketing Officer of Canopy Management
Wine Company, +1-209-483-4768, twheatley@canopymanagement.net

Web Site: http://www.toughenoughtowearpink.com/
http://www.palmsplace.com/
http://www.prorodeo.com/

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Profile: International Entertainment