Outdoor Channel Viewers Can Win Big With 'Gear Up and Go!' Sweepstakes

Outdoor Channel Viewers Can Win Big With 'Gear Up and Go!' Sweepstakes

America's Leader in Outdoor TV Gives Viewers the Chance to Win Daily Prizes Every Day in October! Grand Prizes include a Customized Honda Rancher ATV; a Trip to the Silverton Casino in Las Vegas; a Celestron Observatory trip to Los Angeles; and a Head-To-Toe Package of Rocky Gear

Temecula, Calif., Oct. 1 /PRNewswire-FirstCall/ -- Outdoor Channel (NASDAQ:OUTD) , America's leader in Outdoor TV, today announced that for the month of October, the network is hosting its third annual "Gear Up and Go!" Sweepstakes, an opportunity for viewers to win great outdoor oriented gear and help affiliates "gear up" their local sales teams. More than 250 participating cable systems nationwide, representing more than 15 million subscribers, have signed on for this cross-platform promotion.

"This is just one of the many ways we drive viewer interaction across multiple platforms while supporting local affiliates and their sales teams," said Denise-Conroy Galley, Senior Vice President of Marketing and Research, Outdoor Channel. "Last year, the "Gear Up and Go!" Sweepstakes received more than 200,000 viewer enrollments and helped our affiliates drive new opportunities in their markets. This year we're building off that success to heighten viewer engagement and increase web traffic."

Presented by Peak Antifreeze, Outdoor Channel's "Gear Up and Go!" Sweepstakes encourages viewers to enter to win at www.outdoorchannel.com. From the main site, consumers can click through to a dedicated "Gear Up and Go!" microsite, which features participating sponsors, daily prizes and a full listing of the "Gear Up and Go!" prizes that are up for grabs.

   Grand prizes include:   --  A customized Honda Rancher ATV from Peak Antifreeze   --  A trip to the Silverton Casino in Las Vegas   --  A trip to Los Angeles courtesy of Celestron    --  A head-to-toe package of Rocky Gear    Daily prizes include:   --  A Trak kayak   --  A Magnum wall tent   --  $500 Gift Certificate from Rocky Gear   --  Spyder Paint Ball gear package (vest, goggles)   --  Travel Scope 70 from Celestron   --  Primos Dark Horse Hunting Blind   --  Skymaster 15x70 Binocular from Celestron   --  C65 Mini Mak Waterproof Spotting Scope from Celestron   --  Benchmade 551-Org Griptilian folding knife   --  Laserguard model LG-431 from Crimson Trace   --  Clarks boots   --  Heated Fleece Jacket from Venture Heated Clothing   --  Cajun Injector Propane Fryer from Bruce Foods    --  Cajun Injector Electric Smoker from Bruce Foods     About Outdoor Channel Holdings, Inc.  

Outdoor Channel Holdings, Inc. owns and operates Outdoor Channel, America's leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America's largest and highest quality producers of live sporting events and sports series for cable and broadcast television. Winnercomm also owns and operates the patented Skycam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information please visit www.outdoorchannel.com.

First Call Analyst:
FCMN Contact: jharris@braincomm.com

Source: Outdoor Channel

CONTACT: Outdoor Channel, Tom Hornish, Chief Operating Officer,
+1-951-699-6991, Ext. 104, thornish@outdoorchannel.com; or For Investors, Brad
Edwards, Brainerd Communicators, Inc., +1-212-986-6667, edwards@braincomm.com,
or For Media, Nancy Zakhary, Brainerd Communicators, Inc., +1-212-986-6667,
nancy@braincomm.com, both for Outdoor Channel

Web Site: http://www.outdoorchannel.com/

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Profile: International Entertainment