HD Radio(TM) Technology Elevated to Standard In-dash Fixture on Two Additional 2010 Models from German Luxury Automaker

HD Radio(TM) Technology Elevated to Standard In-dash Fixture on Two Additional 2010 Models from German Luxury Automaker

Standard Equipment on 7 Models; Factory-Installed Option on the Rest of the Fleet

COLUMBIA, Md., Oct. 6 /PRNewswire/ -- WHAT: This month, two more 2010 BMW models will carry HD Radio Technology as a standard feature: the mid-size crossover SUV X5 model and the mid-size sports activity coupe X6 model.

Currently, the 2009 BMW 7 Series and 6 Series, along with the 2010 BMW 1 Series, 3 Series and Z4 Roadster, include the digital broadcast infotainment systems as a standard feature, rounding out the number of standardized BMW models to seven. The company continues to offer HD Radio Technology as an option across the balance of its line: the 5 Series and the X3.

WHY: HD Radio Technology is available to 85 percent of Americans with more than 2,000 HD Radio stations on the air, and 1,000+ new FM multicast channels (HD2/HD3). Developed by iBiquity Digital and powered by your favorite local radio stations throughout the U.S., the digital platform offers fresh, creative programming on HD2 and HD3 dials, combined with crystal-clear quality sound. And BMW customers can enjoy the content options and clarity 100% subscription-free!

WHEN: The 2010 BMW X5 Series and X6 Series will be available in BMW dealerships starting October 2009.

HOW: To locate the nearest BMW dealership visit: http://www.bmwusa.com/standard/content/dealer/default.aspx

   For additional information or to arrange interviews, please contact:    Scott Cianciulli / Nancy Zakhary   Brainerd Communicators, Inc.   212-986-6667   cianciulli@braincomm.com / nancy@braincomm.com   

Note: "HD Radio(TM)" and the HD Radio logo are proprietary trademarks of iBiquity Digital Corporation. All other trademarks are the property of their respective owners. The "HD" in HD Radio(TM) is part of iBiquity Digital's brand name for its advanced digital AM/FM system. It does not mean hybrid digital or high-definition digital; both of these are incorrect.

First Call Analyst:
FCMN Contact:

Source: iBiquity Digital

CONTACT: Scott Cianciulli, cianciulli@braincomm.com, or Nancy Zakhary,
nancy@braincomm.com, both at +1-212-986-6667, both of Brainerd Communicators,
Inc. for iBiquity Digital

Web Site: http://www.ibiquity.com/

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Profile: International Entertainment