SRS Labs to Promote TruVolume Technology in TV & Cinema Advertising Campaign

SRS Labs to Promote TruVolume Technology in TV & Cinema Advertising Campaign

SRS TruVolume Eliminates Drastic Volume Fluctuations That Commonly Occur While Watching Broadcast TV

SANTA ANA, Calif., Oct. 6 /PRNewswire-FirstCall/ -- SRS Labs (NASDAQ: SRSL) , the industry leader in surround sound, audio, and voice technologies, announced today the launch of its first television and movie theater focused advertising campaign with the release of two 30-second spots aimed at promoting SRS TruVolume(TM) on cable channels and movie theaters throughout New York City, Chicago and the greater Los Angeles and Orange County areas.

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"One of today's most common TV viewing annoyances is erratic volume fluctuations when channel surfing or when programs transition to commercials, and while others have tried to eliminate the problem, none work as effectively and seamlessly as SRS TruVolume," said Allen H. Gharapetian, Vice President of Marketing for SRS Labs. "Our goal with our TV and cinema ad campaign was to use humor to attack this aggravating problem head-on, while clearly communicating to consumers that an effective volume leveling solution is finally here. And, I believe we've accomplished this."

Comedic in tone, the two 30-second TV spots illustrate a "date-night-gone-bad" thanks to a loud commercial break, and how to defend against volume spikes, "Rambo" style.

The SRS TruVolume commercials will run at select AMC, Regal, Edwards and Loews movie theaters, and cable networks including Bravo, The Travel Channel, CNN, CNBC, MSNBC, Fox News Network, VH1, Oxygen, TNT, USA, TBS, Discovery, Life, ESPN and Fox Sports throughout New York, Chicago and Los Angeles / Orange County.

Additionally, the "date-night-gone-bad" spot can be viewed online as part of the SRS Labs TruVolume sweepstakes, where users are asked to vote on how the "date" should end, for a chance to win one of three Samsung HDTVs featuring SRS TruVolume. The sweepstakes will take place October 7 - November 3, 2009. Please visit: www.srslabs.com/truvolume.

About SRS Labs, Inc.

Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS audio, surround sound and voice processing technologies have been included in over one billion electronic products sold worldwide including HDTVs, mobile phones, portable media devices, PCs and automotive entertainment. In fact, SRS Labs is the de-facto standard of HDTV audio processing with nine of the top ten name brand flat panel TVs featuring SRS technology. Additionally, SRS Labs surround sound solutions provide the professional broadcast and recording industries with high-performance production, back-haul, storage, and transmission capability. SRS Labs supports manufacturers worldwide with offices in the U.S., China, Europe, Japan, Korea and Taiwan. For more information, visit www.srslabs.com.

Except for historical information contained in this release, statements in this release, including those by Mr. Gharapetian, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs' products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.

   SRS Labs, Inc. Contact:                Investor Relations Contact:   Michael Bingham, PR Manager            Matt Glover, Liolios Group, Inc.   949-442-5582                           949-574-3860   michaelb@srslabs.com                   info@liolios.com   Twitter: @SRSLabs  

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Photo: http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO
http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com

Source: SRS Labs

CONTACT: Michael Bingham, PR Manager of SRS Labs, Inc., +1-949-442-5582,
michaelb@srslabs.com, Twitter: @SRSLabs; or Investor Relations, Matt Glover of
Liolios Group, Inc., +1-949-574-3860, info@liolios.com, for SRS Labs, Inc.

Web Site: http://www.srslabs.com/

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Profile: International Entertainment